---
title: "Pole Light — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/pole-light"
last_updated: "2026-08-07T17:25:12.448Z"
locale: en
meta:
description: "Niche score 52/100 · $73K/yr market · 77K searches/yr · $66.39 avg price. A small market ($73K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $73K/yr market · 77K searches/yr · $66.39 avg price. A small market ($73K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pole Light — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **pole light**
**Worth a look**
Shows no brand lock-in (top 5 brands take 37% of clicks), but a small market ($73K/yr) keeps it on the watch list.
Market size 18Growth 47Conversion 18Competition 86Returns 44Price range 26Avg price 87Brand share 95Review moat 61Quality gap 45
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$66.39**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Review moat**
**Good****1,041.35**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+17.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$20.11–$329.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$73K**
$73K/yr · 77K searches
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, pole light is a $73K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pole light market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$66K–$83K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#170**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**54 **▼falling
**Sellers**
**93**
**Top-5 brand share**
**37%**
Top 20: 75%
**Top-5 click share**
**29%**
Top 20: 63%
**Open market**
**58%**
- WISBEAM11% - PARTPHONER9% - TORCHSTAR7% - Windben5% - Joyoowild5% - PASAMIC4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +17.4% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/pole-light/trend)
## **Top pole light search terms**
- **pole light**34K/yr+9.9%0.8% conv. - **outdoor pole lights**14K/yr+42.0%0.6% conv. - **outdoor pole light**16K/yr+21.2%0.9% conv. - **outside pole light**6K/yr+28.5%0.9% conv. - **outside pole lights for yard**7K/yr-13.4%0.6% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/pole-light/search-terms)
## **Top pole light products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2K6%$4K9%$7K12%$9K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WISBEAM Outdoor Post Light Pole Lantern E26 Base 60W Max Aluminum Housing Plus Glass Wet Location Rated ETL Qualified Bulbs not Included Black**WISBEAM**$24.26**4.6★764 rev](https://www.amazon.com/dp/B0848RC3JG) [2**TORCHSTAR LED Barn Light Dusk to Dawn Area Lights Aluminum 5000K Bronze**TORCHSTAR**$36.22**4.5★7,737 rev](https://www.amazon.com/dp/B01E9TZ5HA) [3**Windben Outdoor Post Light Waterproof Cast Aluminium Lamp Post Light Fixture Post Lantern with Pier Mount Base Matte Black 16.5in Suitable for Garden Yard Driveway etc**Windben**$38.63**4.6★765 rev](https://www.amazon.com/dp/B092RHN5N2) [4**PASAMIC Solar Post Lights Outdoor 2-Pack 63 Solar Lamp Posts Waterproof with 1 Replaceable Bulb Warm White Dusk to Dawn Pole Lights for Garden Patio Pathway**PASAMIC**$37.77**4.3★2,224 rev](https://www.amazon.com/dp/B0C2ZL4ZMG) [5**Joyoowild 63 Solar Lamp Post Light 2 Pack Solar Light Posts for Outside Waterproof Outdoor Lamps for Patio Backyard Front Porch Decor Warm White Replaceable Bulb**Joyoowild**$40.27**4.3★480 rev](https://www.amazon.com/dp/B0DV5GWJ5L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PASAMIC Solar Post Lights Outdoor 2-Pack 63 Solar Lamp Posts Waterproof with 1 Replaceable Bulb Warm White Dusk to Dawn Pole Lights for Garden Patio Pathway**PASAMIC**$37.77**2,224 rev8mo ago](https://www.amazon.com/dp/B0C2ZL4ZMG) [**Joyoowild 63 Solar Lamp Post Light 2 Pack Solar Light Posts for Outside Waterproof Outdoor Lamps for Patio Backyard Front Porch Decor Warm White Replaceable Bulb**Joyoowild**$40.27**480 rev1y ago](https://www.amazon.com/dp/B0DV5GWJ5L) [**OIYN Smart RGBICW LED Corner Floor Lamp - 16 Million DIY Colors 68+ Scenes Music Sync App & Remote Control Color-Changing Ambient Lighting for Living Rooms Bedrooms and Gaming Rooms**OIYN**$30.28**2,073 rev1y ago](https://www.amazon.com/dp/B0DRFPCJ49) [**APOTO Dusk to Dawn Outdoor Post Lights Black Waterproof Lamp Post Light Fixture Aluminum Lamp Posts Outdoor Lighting Pole Lantern for Outside Yard Patio Pathway Garden Deck Hard Wired 1-Pack**APOTO**$37.05**132 rev1y ago](https://www.amazon.com/dp/B0D8T791SB) [**Lamomo Dusk to Dawn Outdoor Post Lights Waterproof Aluminum Lamp Post Light Fixture Lamp Posts Outdoor Lighting Pole Lantern for Yard Patio Pathway Garden**Lamomo**$34.94**238 rev1y ago](https://www.amazon.com/dp/B0D6YLWJKM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Joyoowild 63 Solar Lamp Post Light 2 Pack Solar Light Posts for Outside Waterproof Outdoor Lamps for Patio Backyard Front Porch Decor Warm White Replaceable Bulb**Joyoowild**$40.27**4.3★**▲ 144%**](https://www.amazon.com/dp/B0DV5GWJ5L) [**PARTPHONER Dusk to Dawn Outdoor Lamp Post Lights Black Light Pole with Clear Glass Panels (3 LED Bulbs Included) 3-Head Hardwired Waterproof Outside Street Lights for Backyard Garden Driveway**PARTPHONER**$156.03**4.6★**▲ 74%**](https://www.amazon.com/dp/B0BWDW2B2L) [**EDISHINE Large Size Dusk to Dawn Outdoor Post Light 21.9 H 120V Pole Light Fixture with Pier Mount Base Waterproof Exterior Lamp Post Lantern Head for Yard Driveway Fence Black Hardwired**EDISHINE**$66.37**4.6★**▲ 70%**](https://www.amazon.com/dp/B0BVB4111L) [**AILBTON 10Ft String Light Poles 4 Pack Light Poles for Outside Lights Outdoor with Fence Brackets Hanging Lights Metal Stand Deck Patio Backyard**AILBTON**$42.45**4.1★**▲ 46%**](https://www.amazon.com/dp/B0D5HNVBSJ) [**WISBEAM Outdoor Post Light Pole Lantern E26 Base 60W Max Metal Housing Plus Glass ETL Qualified Bulbs not Included**WISBEAM**$26.69**4.5★**▲ 37%**](https://www.amazon.com/dp/B081TZQ634)
**~~View all trending →~~**
## **What buyers say about pole light**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**31%
*“Bright Light”*
**Assembly/Installation**15%
*“EASY TO ASSEMBLE”*
**Quality-Overall**8%
*“Good quality lighting option”*
**Value For Money**8%
*“Great Value”*
**Color**3%
*“Beautiful colors”*
**Strength**3%
*“Very sturdy”*
**Advertised Vs Actual Product**3%
*“As described”*
**Design-Overall**3%
*“Sleek design”*
**Ease Of Use**2%
*“Easy to use”*
**Size-Overall**2%
*“Fit perfect”*
### **What buyers complain about **
**Durability**15%
*“Broke after a month”*
**Quality-Overall**13%
*“Bad quality”*
**Strength**13%
*“Not sturdy”*
**Brightness/Shine/Glow**7%
*“Not bright enough”*
**Size-Overall**6%
*“MUCH SMALLER”*
**Functionality-Overall**4%
*“Didn't work”*
**Value For Money**4%
*“A little pricey”*
**Assembly/Installation**3%
*“Poor Assembly”*
**Bulb Flicker/Dimming/Color**2%
*“then got very dim again”*
**Material Quality**2%
*“It was very flimsy material”*
### **Top return reasons **
**Size-Overall**16%
**Brightness/Shine/Glow**15%
**Defective Material/Parts**10%
**Strength**8%
**Advertised Vs Actual Product**7%
**Functionality-Overall**6%
**Quality-Overall**6%
**Bulb Flicker/Dimming/Color**5%
**Value For Money**4%
**Color**3%
## **Common questions**
- **Is pole light profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 68 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the pole light niche?**
- 54 brands and 93 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in pole light?**
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 3.5%.
- **When does demand for pole light peak?**
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the pole light niche?**
- Listings span $20.11–$329.55; the average listing price is $66.39 (sweet spot $15–$100). The average incumbent carries 1,041 reviews — the moat a new listing must climb.
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