---
title: "Trend — pocket knife - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/pocket-knife/trend"
last_updated: "2026-08-08T20:20:52.726Z"
locale: en
meta:
  description: "Niche score 62/100 · $14.8M/yr market · 30.0M searches/yr · $27.48 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $14.8M/yr market · 30.0M searches/yr · $27.48 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — pocket knife - Flapen"
---

# **pocket knife**

**Launch it**

A $14.8M/yr market growing +1.8% this quarter with returns at 1.2% — clears our launch bar.

Market size 100Growth 27Conversion 22Competition 78Returns 90Price range 84Avg price 95Brand share 77Review moat 25Quality gap 24

**Market size**

**Incredible****$14.8M**

$14.8M/yr · 30.0M searches

**Avg price**

**Incredible****$27.48**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$5.70–$71.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Growth**

**Okay****+1.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****4,565.92**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend