---
title: "Search terms — pocket door guide - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/pocket-door-guide/search-terms"
last_updated: "2026-08-08T20:27:41.771Z"
locale: en
meta:
  description: "Niche score 52/100 · $93K/yr market · 97K searches/yr · $10.18 avg price. Soft demand (-9.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $93K/yr market · 97K searches/yr · $10.18 avg price. Soft demand (-9.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — pocket door guide - Flapen"
---

# **pocket door guide**

**Worth a look**

Shows a thin review moat (182 avg reviews), but soft demand (-9.8% this quarter) keeps it on the watch list.

Market size 23Growth 20Conversion 85Competition 62Returns 46Price range 65Avg price 35Brand share 56Review moat 91Quality gap 80

**Review moat**

**Great****181.84**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****9.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$3.02–$37.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****3.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Okay****$10.18**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$93K**

$93K/yr · 97K searches

**Growth**

**Bad****-9.8%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Search terms