---
title: "Plumbing Level — $161K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/plumbing-level"
last_updated: "2026-08-08T19:23:49.585Z"
locale: en
meta:
description: "Niche score 45/100 · $161K/yr market · 91K searches/yr · $57.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $161K/yr market · 91K searches/yr · $57.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Plumbing Level — $161K/yr Amazon US Niche (2026) - Flapen"
---
# **plumbing level**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 15Conversion 38Competition 61Returns 94Price range 23Avg price 90Brand share 10Review moat 77Quality gap 47
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$57.99**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****465.54**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$161K**
$161K/yr · 91K searches
**Price range**
**Bad****$9.91–$375.69**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-20.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, plumbing level is a $161K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plumbing level market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$174K–$232K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#207**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **64%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**99**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 90%
**Open market**
**1%**
- Johnson55% - WORKPRO22% - LevTech8% - KLEIN TOOLS7% - DURATECH5% - Empire3% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 8 weeks — -20.7% search growth over the last 90 days.
2K1KJun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/plumbing-level/trend)
## **Top plumbing level search terms**
- **johnson level**21K/yr+3.3%2.4% conv. - **plumbing level**17K/yr-28.1%2.5% conv. - **plumbers level**13K/yr-19.6%4.1% conv. - **johnson level set**7K/yr-8.0%0.7% conv. - **grade level**10K/yr-52.8%2.1% conv. - **plumber level**5K/yr-23.1%2.8% conv. - **johnson torpedo level**4K/yr+0.4%4.2% conv. - **plumbers level with slope**5K/yr-40.8%4.2% conv. - **pitch level**4K/yr-14.5%3.7% conv. - **johnson levels**4K/yr-5.2%1.1% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/plumbing-level/search-terms)
## **Top plumbing level products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$32K30%$48K40%$65K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WORKPRO 12 Inch Magnetic Torpedo Level**WORKPRO**$9.91**4.7★1,944 rev](https://www.amazon.com/dp/B09ZPB3FC7) [2**Johnson Level & Tool 1435-1200 Magnetic Torpedo Level 12 Orange 1 Level**Johnson**$23.53**4.6★428 rev](https://www.amazon.com/dp/B0078JTXXG) [3**Johnson Level & Tool 5700-0800 8 Magnetic Billet Torpedo Level***Johnson**$36.90**4.5★91 rev](https://www.amazon.com/dp/B0BMGWDLM1) [4**Klein Tools 935RBP 8-Inch Pitch Vial Torpedo Level with Magnetic Track Vials Read 0/45/90 and Pitch in 1/8-Inch Increments Level For Electricians Construction Plumbing and Inspections**KLEIN TOOLS**$24.70**4.5★22 rev](https://www.amazon.com/dp/B0GS755G4P) [5**Johnson Level & Tool 1411-0900LED 9 Magnetic LED Billet Torpedo Level**Johnson**$43.89**3.8★27 rev](https://www.amazon.com/dp/B0BKR53H6S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Klein Tools 935RBP 8-Inch Pitch Vial Torpedo Level with Magnetic Track Vials Read 0/45/90 and Pitch in 1/8-Inch Increments Level For Electricians Construction Plumbing and Inspections**KLEIN TOOLS**$24.70**22 rev4mo ago](https://www.amazon.com/dp/B0GS755G4P) [**DURATECH 12-Inch Magnetic Torpedo Level with 0/45/90 Bubbles & V-Groove**DURATECH**$10.89**56 rev9mo ago](https://www.amazon.com/dp/B0FBRQVY6T) [**DURATECH 8-Inch Level Magnetic Torpedo Level for DIY and Household Use**DURATECH**$16.23**771 rev11mo ago](https://www.amazon.com/dp/B0CV3T2875) [**LEVTECH Plumbers Gradient 1-Vial Compact Level with Elastic Pipe Strap and Thumbwheel PL1 Replaceable Vial Compatible Slotted Screwdriver**LevTech**$29.32**7 rev1y ago](https://www.amazon.com/dp/B0FK7WGK24) [**LEVTECH The PROs CHOICE PLUMBERs XTREME Torpedo Level with Removable AD-1 Pipe Adapter. 4 Rare Earth V-Groove Rare Earth Magnets Level +Bolt-On Adapter aligns Pipe/Sprinkler installation**LevTech**$72.32**3 rev1y ago](https://www.amazon.com/dp/B0FH7PD8RV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Klein Tools 935RBP 8-Inch Pitch Vial Torpedo Level with Magnetic Track Vials Read 0/45/90 and Pitch in 1/8-Inch Increments Level For Electricians Construction Plumbing and Inspections**KLEIN TOOLS**$24.70**4.5★**▲ 319%**](https://www.amazon.com/dp/B0GS755G4P) [**DURATECH 12-Inch Magnetic Torpedo Level with 0/45/90 Bubbles & V-Groove**DURATECH**$10.89**4.7★**▲ 119%**](https://www.amazon.com/dp/B0FBRQVY6T) [**DURATECH 8-Inch Level Magnetic Torpedo Level for DIY and Household Use**DURATECH**$16.23**4.7★**▲ 80%**](https://www.amazon.com/dp/B0CV3T2875) [**Johnson Level & Tool 40-6184 Magnetic Torpedo Laser Level Silver & Black 1 Laser Level**Johnson**$122.65**4.4★**▲ 79%**](https://www.amazon.com/dp/B001IAYIPY) [**Johnson Level & Tool 750 Pitch & Slope Locator Orange 1 Locator**Johnson**$12.10**4.7★**▲ 77%**](https://www.amazon.com/dp/B00002N7UH)
**~~View all trending →~~**
## **What buyers say about plumbing level**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Good quality”*
**Advertised Vs Actual Product**13%
*“As advertised”*
**Size-Overall**11%
*“The length is perfect for my use”*
**Value For Money**11%
*“Great deal”*
**Ease Of Use**10%
*“Very handy”*
**Strength**6%
*“the magnets are quite strong”*
**Durability**4%
*“Very durable and accurate”*
**Measurement/Reading Accuracy**3%
*“Its very accurate”*
**Design-Overall**2%
*“Nice, well built”*
**Weight Light**2%
*“Its not very heavy or hard to use”*
### **What buyers complain about **
**Quality-Overall**15%
*“Junk”*
**Measurement/Reading Accuracy**13%
*“Most of them go out of calibration quickly”*
**Durability**12%
*“fell short”*
**Size-Overall**10%
*“A little large”*
**Strength**9%
*“Magnet are weak”*
**Value For Money**7%
*“a little cheap made for price”*
**Battery Life**3%
*“Received hasnt been able to use changed out batteries still doesnt work”*
**Charging**3%
*“Product does not come with the charger required to power on the unit”*
**Ethical Trade/Fair Trade**3%
*“deceptive business practices to try to scam me out of my $$”*
**Material Quality**2%
*“The body is plastic”*
### **Top return reasons **
**Functionality-Overall**24%
**Size-Overall**16%
**Defective Material/Parts**9%
**Advertised Vs Actual Product**8%
**Measurement/Reading Accuracy**8%
**Value For Money**7%
**Quality-Overall**5%
**Battery Inclusion**4%
**Weight Heavy**3%
**Durability**2%
## **Common questions**
- **Is plumbing level profitable to sell on Amazon United States?**
- The niche generates $161K/yr across 28 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the plumbing level niche?**
- 7 brands and 99 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in plumbing level?**
- Top complaints mined from reviews: Quality-Overall, Measurement/Reading Accuracy, Durability. The return rate is 1.1%.
- **What does it cost to enter the plumbing level niche?**
- Listings span $9.91–$375.69; the average listing price is $57.99 (sweet spot $15–$100). The average incumbent carries 466 reviews — the moat a new listing must climb.
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