---
title: "Plumbers Putty — $722K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/plumbers-putty"
last_updated: "2026-08-08T19:23:08.307Z"
locale: en
meta:
description: "Niche score 41/100 · $722K/yr market · 461K searches/yr · $7.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $722K/yr market · 461K searches/yr · $7.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Plumbers Putty — $722K/yr Amazon US Niche (2026) - Flapen"
---
# **plumbers putty**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 69Growth 25Conversion 100Competition 13Returns 91Price range 0Avg price 21Brand share 0Review moat 29Quality gap 35
**Conversion**
**Incredible****20.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$722K**
$722K/yr · 461K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,641.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-0.2%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.50**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$4.75–$12.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, plumbers putty is a $722K/yr Amazon United States market (461K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plumbers putty market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$450K–$600K**
- units × avg price
- **Conversion rate**
- **20.9%**
- **Avg BSR**
- **#105**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **11.3%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**136**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Oatey44% - Harvey's33% - Black Swan13% - J-B Weld6% - Rectorseal4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.
13K8KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/plumbers-putty/trend)
## **Top plumbers putty search terms**
- **plumbers putty**336K/yr-3.2%18.0% conv. - **plumber putty**48K/yr+39.3%5.1% conv. - **plumbers putty for sink drain**35K/yr-11.4%18.1% conv. - **plumbing putty**10K/yr+9.9%11.4% conv. - **plumbers putty sealant**5K/yr+36.6%9.4% conv. - **plumbers putty for tub drain**5K/yr-22.5%23.8% conv. - **sink putty**4K/yr+7.9%11.5% conv. - **plumbers putty for sink**6K/yr-36.8%15.6% conv. - **pipe putty**3K/yr+15.1%9.0% conv. - **plumbers putty for sink drains**5K/yr-77.1%16.8% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/plumbers-putty/search-terms)
## **Top plumbers putty products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$72K20%$144K30%$217K40%$289K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Harveys WM Harvey 043010 Stainless Plumbers Putty 14 oz**Harvey's**$7.22**4.6★8,060 rev](https://www.amazon.com/dp/B000BQT3MO) [2**Oatey Plumbers Putty White Plumbers Putty 14 oz.**Oatey**$7.71**4.5★130 rev](https://www.amazon.com/dp/B07NXPGZSB) [3**Oatey 31177 Plumbers Putty 9 oz White**Oatey**$4.75**4.6★410 rev](https://www.amazon.com/dp/B006E356S8) [4**Black Swan Stay Soft Plumbers Putty 7oz - Crack-Resistant Ideal for Sink Drain Faucets & Fixtures Stretchable Plumber Putty - White**Black Swan**$5.58**4.5★5,643 rev](https://www.amazon.com/dp/B008H5VL9Y) [5**Oatey 25171 Sta Put Ultra Plumbers Putty 14 oz Size**Oatey**$12.66**4.6★305 rev](https://www.amazon.com/dp/B0014Y34G8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oatey Plumbers Putty White Plumbers Putty 14 oz.**Oatey**$7.71**130 rev7y ago](https://www.amazon.com/dp/B07NXPGZSB) [**Oatey Plumbers Putty 14 oz Container Size Tub Sta Put Ultra Beige 25101-1 Each**Oatey**$8.69**527 rev9y ago](https://www.amazon.com/dp/B000BQQM2I) [**Black Swan Stay Soft Plumbers Putty 7oz - Crack-Resistant Ideal for Sink Drain Faucets & Fixtures Stretchable Plumber Putty - White**Black Swan**$5.58**5,643 rev14y ago](https://www.amazon.com/dp/B008H5VL9Y) [**RectorSeal Duct Seal 81880 Compound Easily Applied to Plumbing & Metal Fabrication Paintable General Purpose Sealant 1 lb**Rectorseal**$5.01**1,850 rev14y ago](https://www.amazon.com/dp/B008A3UG94) [**Oatey 31177 Plumbers Putty 9 oz White**Oatey**$4.75**410 rev14y ago](https://www.amazon.com/dp/B006E356S8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oatey 31177 Plumbers Putty 9 oz White**Oatey**$4.75**4.6★**▲ 148%**](https://www.amazon.com/dp/B006E356S8) [**Black Swan Stay Soft Plumbers Putty 7oz - Crack-Resistant Ideal for Sink Drain Faucets & Fixtures Stretchable Plumber Putty - White**Black Swan**$5.58**4.5★**▲ 90%**](https://www.amazon.com/dp/B008H5VL9Y) [**Oatey Plumbers Putty White Plumbers Putty 14 oz.**Oatey**$7.71**4.5★**▲ 58%**](https://www.amazon.com/dp/B07NXPGZSB) [**RectorSeal Tru-Blu 31631 Pipe Thread Sealant Fast-Dry PTFE Enriched Plumbing Designed for high Vibration environments and Thermal Expansion/Contraction 1/4 Pint**Rectorseal**$9.55**4.7★**▲ 17%**](https://www.amazon.com/dp/B0012YO0Z4) [**Harveys WM Harvey 043010 Stainless Plumbers Putty 14 oz**Harvey's**$7.22**4.6★**— 1%**](https://www.amazon.com/dp/B000BQT3MO)
**~~View all trending →~~**
## **What buyers say about plumbers putty**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good ole standby product”*
**Advertised Vs Actual Product**16%
*“Worked as advertised”*
**Ease Of Use**16%
*“EASY TO USE”*
**Leak-Proof**9%
*“no water leaking”*
**Efficiency**6%
*“Works great for me”*
**Value For Money**5%
*“Excellent Product-Affordable”*
**Adhesion/Stickiness**5%
*“Sticks”*
**Durability**4%
*“Durable and flexible”*
**Water Resistance**3%
*“Good for air and water sealing”*
**Flexibility**3%
*“Works great and is very versatile”*
### **What buyers complain about **
**Leak-Proof**33%
*“water drip”*
**Functionality-Overall**17%
*“Did not work”*
**Adhesion/Stickiness**8%
*“Didnt stick well”*
**Ease Of Use**5%
*“Impossible to use”*
**Quality-Overall**5%
*“Total trash”*
**Water Resistance**3%
*“Cannot work in water”*
**Value For Money**3%
*“Expensive”*
**Advertised Vs Actual Product**3%
*“Lacks safety product data information”*
**Strength**2%
*“Didn't hold well”*
**Hard Feel**2%
*“it was hard”*
### **Top return reasons **
**Adhesion/Stickiness**17%
**Functionality-Overall**14%
**Value For Money**12%
**Leak-Proof**10%
**Advertised Vs Actual Product**9%
**Size-Overall**5%
**Defective Material/Parts**5%
**Color**4%
**Material Quality**4%
**Maintenance And Repair**3%
## **Common questions**
- **Is plumbers putty profitable to sell on Amazon United States?**
- The niche generates $722K/yr across 9 tracked products. 90-day search growth is -0.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the plumbers putty niche?**
- 5 brands and 136 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in plumbers putty?**
- Top complaints mined from reviews: Leak-Proof, Functionality-Overall, Adhesion/Stickiness. The return rate is 1.2%.
- **When does demand for plumbers putty peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the plumbers putty niche?**
- Listings span $4.75–$12.66; the average listing price is $7.50 (sweet spot $15–$100). The average incumbent carries 3,641 reviews — the moat a new listing must climb.
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