---
title: "Plug in Lights — $99K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/plug-in-lights"
last_updated: "2026-08-08T19:23:29.771Z"
locale: en
meta:
description: "Niche score 49/100 · $99K/yr market · 244K searches/yr · $15.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $99K/yr market · 244K searches/yr · $15.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Plug in Lights — $99K/yr Amazon US Niche (2026) - Flapen"
---
# **plug in lights**
**Skip it**
Soft demand (-11.7% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 19Conversion 32Competition 88Returns 70Price range 76Avg price 77Brand share 74Review moat 27Quality gap 30
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.80**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.86–$45.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,791.23**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$99K**
$99K/yr · 244K searches
**Growth**
**Bad****-11.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, plug in lights is a $99K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **plug in lights market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$79K–$95K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#202**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**40 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**61%**
Top 20: 88%
**Top-5 click share**
**27%**
Top 20: 56%
**Open market**
**34%**
- L LOHAS LED30% - DORESshop12% - Sujeet8% - GE5% - JandCase5% - Briignite5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.
8K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/plug-in-lights/trend)
## **Top plug in lights search terms**
- **plug in lights**68K/yr-5.6%1.7% conv. - **cute night light plug in**35K/yr-6.5%0.7% conv. - **decorative night light**34K/yr-13.5%0.9% conv. - **led plug in light**22K/yr-15.7%1.0% conv. - **fancy night light**17K/yr-27.9%0.8% conv. - **plug in bathroom light**15K/yr+8.5%1.2% conv. - **cute plug in night light**16K/yr+1.2%0.7% conv. - **plug in night light kids**11K/yr-0.2%3.4% conv. - **kids nightlight plug in**4K/yr+6.7%3.4% conv. - **kids night light plug in wall**5K/yr-27.2%3.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/plug-in-lights/search-terms)
## **Top plug in lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sujeet Night Light Night Lights Plug into Wall 8-Pack Nightlight Plug in Night Light Dusk to Dawn Night Lamp Led (Warm White)**Sujeet**$9.79**4.7★9,655 rev](https://www.amazon.com/dp/B0D6GJ9222) [2**L LOHAS LED Night Light Plug in Night Lights Plug into Wall Soft White**L LOHAS LED**$14.41**4.6★9,605 rev](https://www.amazon.com/dp/B0B3XMTRHN) [3**DORESshop Night Light Night Lights Plug into Wall Adjustable 3000K**DORESshop**$10.61**4.7★2,459 rev](https://www.amazon.com/dp/B0DHZ4TF77) [4**L LOHAS LED Night Lights Plug into Wall 2-Pack 0.3W Plug in Night Light**L LOHAS LED**$7.16**4.7★8,546 rev](https://www.amazon.com/dp/B0BLCD42J7) [5**LOIWON Vintage Plug in Night Light with Switch 2-Pack 0.5W LED Night Lights Plug into Wall Socket Soft Warm Baby Nursery Nightlight with Linen Fabric Lamp Shade for Adult Kids Room Bathroom Hallway**LOIWON**$19.88**4.8★254 rev](https://www.amazon.com/dp/B0DCVM542X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**L LOHAS LED Night Lights Plug into Wall Pleated Fabric Cover Night Light**L LOHAS LED**$24.91**65 rev6mo ago](https://www.amazon.com/dp/B0FZHV1WXW) [**JandCase Night Light Night Lights Plug into Wall Glass Flower Nightlight**JandCase**$24.11**257 rev10mo ago](https://www.amazon.com/dp/B0FFGJCHFX) [**L LOHAS LED Night Lights Plug into Wall 3000K Soft White**L LOHAS LED**$22.18**58 rev10mo ago](https://www.amazon.com/dp/B0F9L52CQM) [**YAYIT 40W LED Shop Lights with 6.6FT Cord Swtich 5400LM Plug in Garage Light 6000K Daylight Work Lights for Garage Workshop Workbench Basement Indoor (2 Pack)**YAYIT**$17.22**207 rev10mo ago](https://www.amazon.com/dp/B0FQ4YQRBK) [**Briignite Night Light Night Lights Plug into Wall LED Projector Night Light**Briignite**$16.79**1,010 rev1y ago](https://www.amazon.com/dp/B0F3C5JXP2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**L LOHAS LED Night Lights Plug into Wall Pleated Fabric Cover Night Light**L LOHAS LED**$24.91**4.5★**▲ 348%**](https://www.amazon.com/dp/B0FZHV1WXW) [**YAYIT 40W LED Shop Lights with 6.6FT Cord Swtich 5400LM Plug in Garage Light 6000K Daylight Work Lights for Garage Workshop Workbench Basement Indoor (2 Pack)**YAYIT**$17.22**4.5★**▲ 253%**](https://www.amazon.com/dp/B0FQ4YQRBK) [**L LOHAS LED Night Lights Plug into Wall 3000K Soft White**L LOHAS LED**$22.18**4.6★**▲ 253%**](https://www.amazon.com/dp/B0F9L52CQM) [**JandCase Night Light Night Lights Plug into Wall Glass Flower Nightlight**JandCase**$24.11**4.6★**▲ 219%**](https://www.amazon.com/dp/B0FFGJCHFX) [**L LOHAS LED Dinosaur Night Light for Kids Nightlight Plug in Dusk-to-Dawn**L LOHAS LED**$10.09**4.6★**▲ 76%**](https://www.amazon.com/dp/B09ZXNLL8G)
**~~View all trending →~~**
## **What buyers say about plug in lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**46%
*“Brightness is adjustable”*
**Night Vision**7%
*“Great night light”*
**Value For Money**7%
*“fair price”*
**Quality-Overall**7%
*“The build quality is superb”*
**Advertised Vs Actual Product**4%
*“As described”*
**Color**4%
*“colors are perfect”*
**Design-Overall**3%
*“Sleek design”*
**Ease Of Use**2%
*“Easy to use”*
**Efficiency**2%
*“Does the job very well”*
**Motion Detection**1%
*“Detects motion appropriately and looks great”*
### **What buyers complain about **
**Brightness/Shine/Glow**16%
*“TOO BRIGHT”*
**Durability**15%
*“Break easily”*
**Functionality-Overall**11%
*“Never worked”*
**Quality-Overall**8%
*“Cheap quality”*
**Size-Overall**7%
*“Too big”*
**Bulb Flicker/Dimming/Color**4%
*“Flickers”*
**Advertised Vs Actual Product**3%
*“Looks nothing like the photo”*
**Value For Money**3%
*“that isn't even full price”*
**Defective Material/Parts**2%
*“all defective”*
**Color**2%
*“I got yellow”*
### **Top return reasons **
**Brightness/Shine/Glow**33%
**Size-Overall**14%
**Functionality-Overall**10%
**Advertised Vs Actual Product**8%
**Bulb Flicker/Dimming/Color**8%
**Color**7%
**Defective Material/Parts**3%
**Value For Money**3%
**Quality-Overall**3%
**Socket/Port/Plug**2%
## **Common questions**
- **Is plug in lights profitable to sell on Amazon United States?**
- The niche generates $99K/yr across 83 tracked products. 8 of 10 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the plug in lights niche?**
- 40 brands and 53 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in plug in lights?**
- Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Functionality-Overall. The return rate is 2.2%.
- **When does demand for plug in lights peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the plug in lights niche?**
- Listings span $5.86–$45.02; the average listing price is $15.80 (sweet spot $15–$100). The average incumbent carries 3,791 reviews — the moat a new listing must climb.
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