---
title: "Pink Safe — $108K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/pink-safe"
last_updated: "2026-08-08T19:24:21.009Z"
locale: en
meta:
description: "Niche score 42/100 · $108K/yr market · 112K searches/yr · $52.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $108K/yr market · 112K searches/yr · $52.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Safe — $108K/yr Amazon US Niche (2026) - Flapen"
---
# **pink safe**
**Skip it**
Soft demand (-18.1% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 16Conversion 23Competition 53Returns 50Price range 57Avg price 92Brand share 62Review moat 37Quality gap 47
**Avg price**
**Great****$52.29**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$11.23–$161.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****3.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,818.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$108K**
$108K/yr · 112K searches
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-18.1%**
90-day search growth — must beat 0% to launch
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, pink safe is a $108K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink safe market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$105K–$131K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#111**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **82%**
- **Out of stock**
- **14.9%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 93%
**Open market**
**26%**
- GOLDENKEY22% - CDC DIGI17% - Yuanshikj11% - Mutak10% - KYODOLED8% - Tenamic6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.1% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/pink-safe/trend)
## **Top pink safe search terms**
- **pink safe**72K/yr-17.2%1.9% conv. - **purple safe**9K/yr+0.7%0.3% conv. - **safe pink**9K/yr-14.8%1.6% conv. - **cute safe**5K/yr-3.0%0.1% conv. - **pink money safe**5K/yr-33.2%0.9% conv. - **pink safe box**7K/yr-35.2%1.8% conv. - **pink fireproof safe**5K/yr-39.4%0.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/pink-safe/search-terms)
## **Top pink safe products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$11K15%$16K20%$22K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Digital Electronic Money Safe Steel Security Lock Box with Keypad Office Hotel Business Jewelry Gun Cash Safe 0.23 Cubic Feet 9.06 W x 6.69 D x 6.69 Hpink**CDC DIGI**$32.47**4.3★4,910 rev](https://www.amazon.com/dp/B0F41VC4G9) [2**Goldenkey Small Kids Safe for Money Digital Mini Safes with Keys&Code for Cash Safe Box for Personal Items for Home 6.69D x 9.05W x 6.69H Pink**GOLDENKEY**$33.55**4.3★450 rev](https://www.amazon.com/dp/B0BMV92GVV) [3**Yuanshikj Small Steel Security Safe Box with Keypad Key;0.23 Cu Ft Pink**Yuanshikj**$30.20**4.4★22,952 rev](https://www.amazon.com/dp/B078N1SMQ3) [4**KYODOLED Medium Cash Box with Combination Lock Safe Metal Money Box with Money Tray for Security Lock Box 7.87x 6.30x 3.54Inch Pink Medium**KYODOLED**$14.47**4.4★14,420 rev](https://www.amazon.com/dp/B07PWWH3N5) [5**Goldenkey Luxury Jewelry Safe with Fingerprint&Keypad Lock Document Safe Box with Soft Velvet Lining Removable Shelf High Security for Home Office Hotel 1.2 Cu.Ft./ Pink**GOLDENKEY**$115.57**4.3★112 rev](https://www.amazon.com/dp/B0BGWT3YTT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Small safe box with key Kids mini safe for money coin safes for home with code0.236 Cubic Feet Pink**VAULITSAFE**$29.07**16 rev6mo ago](https://www.amazon.com/dp/B0GKMRR3YP) [**Mutak Home Safe 1.0 Cubic Feet Auto-Open with Backlit Keypad Triple Alarm Security Wall Mount Lock Box for Jewelry & Valuables Pink**Mutak**$96.71**6 rev6mo ago](https://www.amazon.com/dp/B0GHPFTCBN) [**Mutak 2.0 Cub Biometric Safe Auto-Open Fingerprint Safe with Digital Touchscreen Lock Dual Alarm Security Wall Mount Lock Jewelry & Valuables Pink**Mutak**$161.48**0 rev6mo ago](https://www.amazon.com/dp/B0GHP51JD2) [**Tenamic Safe Storage Box 0.23 Cubic Feet Electronic Digital Security Box Keypad Lock Box Cabinet Safes Solid Alloy Steel Office Hotel Home Safe Pink**Tenamic**$37.56**465 rev8mo ago](https://www.amazon.com/dp/B0G455F4G7) [**Small Safes for Home Small Safe Box Mini Safe with Coin Slot Personal Safes for Money Cash Documents Kids Safety Box with Digital Keyboard & Sensor Light Caja Fuerte Para Dinero 0.23 Cubic (pink)**Prozora**$32.88**45 rev8mo ago](https://www.amazon.com/dp/B0FS798W6B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mutak Home Safe 1.0 Cubic Feet Auto-Open with Backlit Keypad Triple Alarm Security Wall Mount Lock Box for Jewelry & Valuables Pink**Mutak**$96.71**4.1★**▲ 313%**](https://www.amazon.com/dp/B0GHPFTCBN) [**Mutak 2.0 Cub Biometric Safe Auto-Open Fingerprint Safe with Digital Touchscreen Lock Dual Alarm Security Wall Mount Lock Jewelry & Valuables Pink**Mutak**$161.48**0.0★**▲ 300%**](https://www.amazon.com/dp/B0GHP51JD2) [**Small safe box with key Kids mini safe for money coin safes for home with code0.236 Cubic Feet Pink**VAULITSAFE**$29.07**4.7★**▲ 240%**](https://www.amazon.com/dp/B0GKMRR3YP) [**Mutak 1.3 Cub Biometric Safe Box with Fireproof Bag Quick-Access Fingerprint Safe with Keys Digital Keyboard Type-C Port Dual Alarm System Safety Box for Home Office Hotel Use(Pink)**Mutak**$88.77**4.6★**▲ 197%**](https://www.amazon.com/dp/B0FXW97RVF) [**MTM 805-25 Single Pistol Handgun Case (Purple) Medium 10.1 x 8.0 x 3.2**MTM**$11.23**4.7★**▲ 150%**](https://www.amazon.com/dp/B00T4XOWY4)
**~~View all trending →~~**
## **What buyers say about pink safe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**12%
*“Perfect size for travel”*
**Color**12%
*“I love the purple color”*
**Quality-Overall**9%
*“Well made and easy to use”*
**Value For Money**8%
*“reasonably priced”*
**Security**7%
*“Great safe for kids”*
**Ease Of Use**6%
*“Easy to use”*
**Locking Mechanism**5%
*“Keep everything safe”*
**Storage Capacity**5%
*“so good for storage”*
**Advertised Vs Actual Product**5%
*“It was just as advertised”*
**Strength**3%
*“very sturdy”*
### **What buyers complain about **
**Size-Overall**16%
*“its just not a good fit for what I was expecting”*
**Locking Mechanism**11%
*“i had a hard time locking it with the zipper it's just difficult i guess does the job”*
**Quality-Overall**7%
*“Very cheap”*
**Paint Quality**7%
*“It came in already with paint chipping”*
**Instructions/User Manual/Troubleshooting**6%
*“There wasnt any instruction for me”*
**Jamming/Clogging**5%
*“Doesnt work dont get lock was jammed when I got it”*
**Weight Heavy**4%
*“dont make too heavy”*
**Durability**3%
*“easy to break”*
**Assembly/Installation**3%
*“Hardest safe to set up”*
**Smell**3%
*“Smells bad”*
### **Top return reasons **
**Size-Overall**40%
**Locking Mechanism**16%
**Functionality-Overall**9%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**5%
**Mechanism Issues**3%
**Quality-Overall**2%
**Value For Money**2%
**Color**2%
**Paint Quality**2%
## **Common questions**
- **Is pink safe profitable to sell on Amazon United States?**
- The niche generates $108K/yr across 28 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the pink safe niche?**
- 19 brands and 28 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in pink safe?**
- Top complaints mined from reviews: Size-Overall, Locking Mechanism, Quality-Overall. The return rate is 3.0%.
- **When does demand for pink safe peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the pink safe niche?**
- Listings span $11.23–$161.48; the average listing price is $52.29 (sweet spot $15–$100). The average incumbent carries 2,819 reviews — the moat a new listing must climb.
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