---
title: "Pink Lock — $94K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/pink-lock"
last_updated: "2026-08-08T19:23:47.590Z"
locale: en
meta:
description: "Niche score 37/100 · $94K/yr market · 136K searches/yr · $9.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $94K/yr market · 136K searches/yr · $9.19 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pink Lock — $94K/yr Amazon US Niche (2026) - Flapen"
---
# **pink lock**
**Skip it**
Soft demand (-10.3% this quarter) — this niche doesn't clear our bar today.
Market size 23Growth 20Conversion 77Competition 30Returns 68Price range 51Avg price 27Brand share 21Review moat 22Quality gap 47
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.01–$25.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****$9.19**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$94K**
$94K/yr · 136K searches
**Review moat**
**Bad****9,611.58**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-10.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pink lock is a $94K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 37/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink lock market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$92K–$115K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#55**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**58**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**6%**
- Puroma33% - Master Lock33% - ZHEGE18% - UP Security4% - Veseek3% - eLinkSmart3% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/pink-lock/trend)
## **Top pink lock search terms**
- **pink lock**54K/yr-7.5%6.2% conv. - **pink locker lock**22K/yr-17.9%5.1% conv. - **pink combination lock**12K/yr-2.1%6.2% conv. - **locker lock pink**8K/yr-18.2%5.7% conv. - **pink padlock**5K/yr-10.8%5.2% conv. - **pink lock for locker**4K/yr+17.4%3.9% conv. - **pink master lock**6K/yr-19.4%7.5% conv. - **lock pink**5K/yr-12.0%6.0% conv. - **pink locks**4K/yr-15.3%4.3% conv. - **combination lock pink**4K/yr+5.8%7.3% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/pink-lock/search-terms)
## **Top pink lock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$37K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Master Lock 1530DPNK Locker Lock Combination Padlock 1 Pack Pink**Master Lock**$8.95**4.7★1,561 rev](https://www.amazon.com/dp/B0029Z9T7O) [2**ZHEGE Combination Lock Gym Locker Lock 4 Digit Combination Padlock (Pink)**ZHEGE**$7.01**4.5★18,329 rev](https://www.amazon.com/dp/B0BLGQZ676) [3**Puroma 1 Pack Combination Lock for Locker 4 Digit Outdoor Waterproof Padlock for School Gym Sports Fence Toolbox Gate Case Outdoor Hasp Storage (Pink)**Puroma**$7.07**4.5★33,990 rev](https://www.amazon.com/dp/B0CJF8717Q) [4**Master Lock Pink Covered Aluminum Keyed Padlock with Steel Shackle Lock for Gym or School Locker with 1-9/16 Inch Lock Body 146D**Master Lock**$6.13**4.7★22,254 rev](https://www.amazon.com/dp/B0029Z9T92) [5**Puroma Lock Keyed Padlock 2 Pack Aluminum Locks with 3 Keys Alike 7/8 Inch Locker Lock 43mm Small Padlocks for Gate Fence Shed Toolbox School Gym Locker (Pink)**Puroma**$9.11**4.8★1,201 rev](https://www.amazon.com/dp/B0CVX24XSS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bling Combination Lock for Locker Crystal 4 Digit Code Locks Outdoor Padlock for Gym School Sports Fence Toolbox Gate Case Room Hasp Storage (Pink)**Veseek**$16.76**13 rev9mo ago](https://www.amazon.com/dp/B0FXQKNPWC) [**M METERXITY 1-Pack Combo Padlock Heart 3-Digit Password Pink**M METERXITY**$5.01**29 rev11mo ago](https://www.amazon.com/dp/B0FLJKNWH9) [**Puroma Combination Lock 4 Digit Waterproof Locker Locks Secure Outdoor Padlock for Gym Lockers Toolboxes Gates Fences Storage Sports Locker Cabinets (Pink)**Puroma**$7.49**1,220 rev1y ago](https://www.amazon.com/dp/B0F8BGS7NW) [**Puroma Combination Lock 4 Digit Waterproof Locker Locks Secure Outdoor Padlock for Gym Lockers Toolboxes Gates Fences Storage Sports Locker Cabinets (Basic Pink Rose)**Puroma**$7.00**1,220 rev1y ago](https://www.amazon.com/dp/B0DZ2HH1L4) [**Puroma Keyed Padlock with 2 Keys Alike 7/8 Inch Locker Lock 40mm Heavy-Duty Locks for School Gym Locker Gate Fence Hasp Cabinet Toolbox (Pink)**Puroma**$6.73**4,391 rev1y ago](https://www.amazon.com/dp/B0DYP2F4G4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**M METERXITY 1-Pack Combo Padlock Heart 3-Digit Password Pink**M METERXITY**$5.01**3.8★**▲ 355%**](https://www.amazon.com/dp/B0FLJKNWH9) [**Puroma Keyed Padlock with 2 Keys Alike 7/8 Inch Locker Lock 40mm Heavy-Duty Locks for School Gym Locker Gate Fence Hasp Cabinet Toolbox (Pink)**Puroma**$6.73**4.6★**▲ 227%**](https://www.amazon.com/dp/B0DYP2F4G4) [**Bling Combination Lock for Locker Crystal 4 Digit Code Locks Outdoor Padlock for Gym School Sports Fence Toolbox Gate Case Room Hasp Storage (Pink)**Veseek**$16.76**4.4★**▲ 179%**](https://www.amazon.com/dp/B0FXQKNPWC) [**Puroma Combination Lock 4 Digit Waterproof Locker Locks Secure Outdoor Padlock for Gym Lockers Toolboxes Gates Fences Storage Sports Locker Cabinets (Pink)**Puroma**$7.49**4.4★**▲ 102%**](https://www.amazon.com/dp/B0F8BGS7NW) [**Master Lock 1530DCM Locker Lock Combination Padlock 1 Count (Pack of 1) Colors May Vary**Master Lock**$6.20**4.6★**▲ 66%**](https://www.amazon.com/dp/B00005JSBK)
**~~View all trending →~~**
## **What buyers say about pink lock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Locking Mechanism**27%
*“Great simple lock”*
**Ease Of Use**12%
*“Easy to Use”*
**Color**11%
*“The color was accurate”*
**Quality-Overall**8%
*“Excellent quality”*
**Advertised Vs Actual Product**7%
*“Exactly what I wanted”*
**Efficiency**5%
*“Also functional”*
**Size-Overall**4%
*“Fits perfectly”*
**Value For Money**4%
*“Affordable”*
**Durability**3%
*“Durable and easy to use”*
**Assembly/Installation**3%
*“Programming them was easy”*
### **What buyers complain about **
**Locking Mechanism**22%
*“Broken Lock”*
**Functionality-Overall**10%
*“it's already malfunction”*
**Advertised Vs Actual Product**10%
*“Very deceiving”*
**Quality-Overall**8%
*“Garbage”*
**Durability**6%
*“Broke within 6 months”*
**Instructions/User Manual/Troubleshooting**5%
*“Flimsy + unclear instructions”*
**Size-Overall**5%
*“Small”*
**Assembly/Installation**3%
*“Poor setup”*
**Color**3%
*“I got the colour red or it might be pink”*
**Ease Of Use**3%
*“Not easy to use”*
### **Top return reasons **
**Locking Mechanism**38%
**Size-Overall**22%
**Functionality-Overall**11%
**Color**5%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Mechanism Issues**2%
**Defective Material/Parts**2%
**Instructions/User Manual/Troubleshooting**2%
**Assembly/Installation**2%
## **Common questions**
- **Is pink lock profitable to sell on Amazon United States?**
- The niche generates $94K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (37/100).
- **How competitive is the pink lock niche?**
- 10 brands and 58 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in pink lock?**
- Top complaints mined from reviews: Locking Mechanism, Functionality-Overall, Advertised Vs Actual Product. The return rate is 2.3%.
- **When does demand for pink lock peak?**
- Demand peaks in Aug–Sep; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the pink lock niche?**
- Listings span $5.01–$25.41; the average listing price is $9.19 (sweet spot $15–$100). The average incumbent carries 9,612 reviews — the moat a new listing must climb.
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