---
title: "Philips Smart Light Bulbs — $231K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/philips-smart-light-bulbs"
last_updated: "2026-08-08T20:20:56.498Z"
locale: en
meta:
description: "Niche score 41/100 · $231K/yr market · 62K searches/yr · $66.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $231K/yr market · 62K searches/yr · $66.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Philips Smart Light Bulbs — $231K/yr Amazon US Niche (2026) - Flapen"
---
# **philips smart light bulbs**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 44Growth 25Conversion 63Competition 52Returns 56Price range 55Avg price 87Brand share 0Review moat 25Quality gap 25
**Avg price**
**Great****$66.21**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$8.98–$162.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$231K**
$231K/yr · 62K searches
**Growth**
**Bad****-0.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,043.36**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, philips smart light bulbs is a $231K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **philips smart light bulbs market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$265K–$331K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#339**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**100**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 96%
**Open market**
**0%**
- Philips Hue74% - PHILIPS22% - Amazon Basics1% - Govee1% - Linkind1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/philips-smart-light-bulbs/trend)
## **Top philips smart light bulbs search terms**
- **phillips smart bulb**23K/yr-6.1%4.7% conv. - **hue color bulb**14K/yr+10.9%6.2% conv. - **philips hue 75w**6K/yr-0.3%4.6% conv. - **hue bulbs 4 pack**5K/yr-2.9%7.6% conv. - **philips color changing light bulb**3K/yr-3.8%6.1% conv. - **philips hue outdoor light bulbs**3K/yr+38.0%1.0% conv. - **philips hue 60w**2K/yr-14.6%6.8% conv. - **hue bulb color**2K/yr-7.3%10.2% conv. - **philips hue color bulb**1K/yr+46.8%4.3% conv. - **smart light bulbs philips**1K/yr-24.6%3.3% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/philips-smart-light-bulbs/search-terms)
## **Top philips smart light bulbs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$23K15%$35K20%$46K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Hue Essential Smart LED A19 Bulb 4-Pack White and Color Ambiance E26 7.2W 2200K-6500K 800 Lumens Dimmable LED Bulbs Works with Alexa Google Assistant Apple Home**Philips Hue**$53.62**4.6★774 rev](https://www.amazon.com/dp/B0FMGP1P6W) [2**Philips Smart Lighting Connected Light Bulbs 2-Pack Color A19 60W 800LM E26 Indoor LED Lights Smart Bulbs with Motion Detection Control with Voice or App**PHILIPS**$16.85**4.4★641 rev](https://www.amazon.com/dp/B08W5GBCLB) [3**PHILIPS Smart LED Full Color Light Bulb 4-Pack A19 60W 800LM E26 Indoor Sunset to Sunrise Automation + Motion Detection + Control with Voice or App Matter Compatible**PHILIPS**$35.45**4.4★641 rev](https://www.amazon.com/dp/B0GT6WFP4Y) [4**Philips Hue Smart 75W A19 LED Bulb - White and Color Ambiance Color-Changing Light - 1 Pack - 1100LM - E26 - Indoor - Control with Hue App - Works with Alexa Google Assistant and Apple Homekit**Philips Hue**$43.92**4.7★3,755 rev](https://www.amazon.com/dp/B095KSHGYW) [5**Philips Hue A19 LED Smart Light Bulb 3-Pack - White and Color Ambiance - 60W Indoor Light Bulb - Control with Hue App - Works with Alexa Google Assistant and Apple Homekit**Philips Hue**$83.71**4.7★4,782 rev](https://www.amazon.com/dp/B08D9N7RJ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PHILIPS Smart Lighting Connected Light Bulbs 4-Pack Color A19 60W 800LM E26 Indoor LED Lights Smart Bulbs with Motion Detection Control with Voice or App**PHILIPS**$32.24**641 rev2mo ago](https://www.amazon.com/dp/B0H2ZR6QBW) [**PHILIPS Smart LED Full Color Light Bulb 4-Pack A19 60W 800LM E26 Indoor Sunset to Sunrise Automation + Motion Detection + Control with Voice or App Matter Compatible**PHILIPS**$35.45**641 rev4mo ago](https://www.amazon.com/dp/B0GT6WFP4Y) [**Philips Hue A19 LED Smart Light Bulb - White and Color Ambiance - 60W Indoor Light Bulb - Control with Hue App - Compatible with Alexa Google Assistant and Apple Homekit - 6 Pack**Philips Hue**$153.67**25 rev7mo ago](https://www.amazon.com/dp/B0G9BNKCV1) [**Philips Hue Essential Smart LED A19 Bulb 4-Pack White and Color Ambiance E26 7.2W 2200K-6500K 800 Lumens Dimmable LED Bulbs Works with Alexa Google Assistant Apple Home**Philips Hue**$53.62**774 rev10mo ago](https://www.amazon.com/dp/B0FMGP1P6W) [**Philips Hue Essential Smart LED A19 Bulb White and Color Ambiance E26 Base 8.8W 2200K-6500K 800 Lumens Dimmable Works with Alexa Google and Apple Home 1-Pack**Philips Hue**$23.26**774 rev10mo ago](https://www.amazon.com/dp/B0FMGTPGGT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PHILIPS Smart Lighting Connected Light Bulbs 4-Pack Color A19 60W 800LM E26 Indoor LED Lights Smart Bulbs with Motion Detection Control with Voice or App**PHILIPS**$32.24**4.4★**▲ 350%**](https://www.amazon.com/dp/B0H2ZR6QBW) [**PHILIPS Smart LED Full Color Light Bulb 4-Pack A19 60W 800LM E26 Indoor Sunset to Sunrise Automation + Motion Detection + Control with Voice or App Matter Compatible**PHILIPS**$35.45**4.4★**▲ 328%**](https://www.amazon.com/dp/B0GT6WFP4Y) [**Philips Smart Lighting Connected Light Bulbs 2-Pack Color A19 60W 800LM E26 Indoor LED Lights Smart Bulbs with Motion Detection Control with Voice or App**PHILIPS**$16.85**4.4★**▲ 273%**](https://www.amazon.com/dp/B08W5GBCLB) [**Philips Hue A19 LED Smart Light Bulb - White and Color Ambiance - 60W Indoor Light Bulb - Control with Hue App - Compatible with Alexa Google Assistant and Apple Homekit - 6 Pack**Philips Hue**$153.67**4.8★**▲ 223%**](https://www.amazon.com/dp/B0G9BNKCV1) [**Philips Hue Smart LED A19 Bulb 3 Pack White & Color Ambiance E26 Base 7.2W Full Spectrum Light 1000K-20000K 810 Lumens Dimmable LED Bulbs Works with Alexa Google & Apple Home**Philips Hue**$91.03**4.3★**▲ 121%**](https://www.amazon.com/dp/B0FMGNF843)
**~~View all trending →~~**
## **What buyers say about philips smart light bulbs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**22%
*“Great Light”*
**Assembly/Installation**14%
*“EASY to setup”*
**Color**12%
*“Great colors”*
**Quality-Overall**7%
*“High quality lights”*
**Connectivity-Overall**6%
*“Easy to connect”*
**Ease Of Use**6%
*“Ease of use”*
**Value For Money**5%
*“Reasonable price”*
**Bulb Flicker/Dimming/Color**3%
*“Good dim”*
**Efficiency**3%
*“works on demand”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Connectivity-Overall**23%
*“Doesn't stay connected”*
**Functionality-Overall**8%
*“They Do Not Work As Advertised”*
**Durability**7%
*“Broke after a week”*
**Value For Money**7%
*“They are very expensive though”*
**Brightness/Shine/Glow**6%
*“Not that bright”*
**Bulb Flicker/Dimming/Color**6%
*“Too dim”*
**Color**5%
*“a few colors are definitely not what they say they are”*
**Quality-Overall**4%
*“Garbage”*
**Compatibility-Overall**4%
*“Couldnt get it to work with my echo”*
**Assembly/Installation**3%
*“it was so hard to install”*
### **Top return reasons **
**Size-Overall**19%
**Connectivity-Overall**18%
**Bulb Flicker/Dimming/Color**17%
**Compatibility-Overall**10%
**Functionality-Overall**7%
**Brightness/Shine/Glow**6%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Color**3%
**Defective Material/Parts**2%
## **Common questions**
- **Is philips smart light bulbs profitable to sell on Amazon United States?**
- The niche generates $231K/yr across 25 tracked products. 11 of 11 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the philips smart light bulbs niche?**
- 5 brands and 100 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in philips smart light bulbs?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 2.8%.
- **When does demand for philips smart light bulbs peak?**
- Demand peaks in Aug–Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the philips smart light bulbs niche?**
- Listings span $8.98–$162.47; the average listing price is $66.21 (sweet spot $15–$100). The average incumbent carries 4,043 reviews — the moat a new listing must climb.
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