---
title: "Philips Indoor Flood Br30 65w — $101K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/philips-indoor-flood-br30-65w"
last_updated: "2026-08-08T20:30:15.738Z"
locale: en
meta:
description: "Niche score 42/100 · $101K/yr market · 15K searches/yr · $48.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $101K/yr market · 15K searches/yr · $48.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Philips Indoor Flood Br30 65w — $101K/yr Amazon US Niche (2026) - Flapen"
---
# **philips indoor flood br30 65w**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 18Conversion 96Competition 23Returns 65Price range 43Avg price 94Brand share 14Review moat 60Quality gap 50
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$48.61**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,105.05**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$12.66–$211.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$101K**
$101K/yr · 15K searches
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-14.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, philips indoor flood br30 65w is a $101K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **philips indoor flood br30 65w market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$97K–$122K**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#821**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**4%**
- PHILIPS80% - Philips6% - Philips LED3% - Amazon Basics3% - Feit Electric2% - LEDVANCE2% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.
700500Spike '24Black Friday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/philips-indoor-flood-br30-65w/trend)
## **Top philips indoor flood br30 65w search terms**
- **philips duramax 65w indoor flood**4K/yr-3.7%12.8% conv. - **philips duramax 65w 120v flood**5K/yr-29.6%9.4% conv. - **philips indoor flood br30 65w**3K/yr-10.5%12.8% conv. - **phillips 65 watt flood light bulbs indoor**2K/yr+17.5%13.3% conv. - **philips br30 65w indoor flood**2K/yr-42.9%10.1% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/philips-indoor-flood-br30-65w/search-terms)
## **Top philips indoor flood br30 65w products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$10K15%$15K20%$20K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PHILIPS Duramax 65W BR30 Medium Base Frosted Flood Light Bulbs - 3 Pack**PHILIPS**$29.97**4.2★63 rev](https://www.amazon.com/dp/B071V3Q6P7) [2**Philips Phillips Soft White 65-Watt BR30 Indoor Flood Light Bulb (12 Pack)**PHILIPS**$83.20**4.2★665 rev](https://www.amazon.com/dp/B07NLM69W6) [3**PHILIPS LED 65W BR30 6-Pack Ultra Definition Soft White (2200K) 650 Lumen (7.5W = 65W) Dimmable Flicker-Free Light Bulbs**PHILIPS**$24.55**4.4★1,144 rev](https://www.amazon.com/dp/B014392H0O) [4**PHILIPS 408662 Soft White 65-watt Br30 Indoor Flood Light Bulb 4 Count (Pack of 1)**PHILIPS**$38.48**4.5★4,198 rev](https://www.amazon.com/dp/B00F2U2N8U) [5**PHILIPS 65W BR-30 Reflector Flood Light Bulb E26 Medium Base 620 Lumens Indoor 12 Pack**Philips**$103.94**4.6★802 rev](https://www.amazon.com/dp/B00JYT6JVC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Feit Electric BR30 LED Light Bulbs 65W Eq Dimmable 5CCT 6 Pack**Feit Electric**$17.15**319 rev1y ago](https://www.amazon.com/dp/B0DPR9QF13) [**TJOY 12 Pack BR30 Flood Light Bulb Indoor Soft White Recessed Light Bulbs**TJOY**$24.43**556 rev2y ago](https://www.amazon.com/dp/B0CSK96CS7) [**PHILIPS LED 65W BR30 6-Pack Selectable White Multi-CCT 650 Lumen (7.2 = 65W) Dimmable Frosted Flicker-Free Light Bulbs**PHILIPS**$29.05**113 rev2y ago](https://www.amazon.com/dp/B0CW3NJ569) [**PHILIPS LED 65W BR30 3-Pack Ultra Efficient Daylight LED Bulbs (5000K) 650 Lumen (4.5W = 65W) Dimmable Frosted Flicker-Free Light Bulbs**Philips LED**$29.33**70 rev2y ago](https://www.amazon.com/dp/B0CVBLDF9V) [**PHILIPS LED 65W BR30 12-Pack Basic LED Soft White (2700K) 650 Lumen (7.2W = 65W) Dimmable Frosted Flicker-Free Light Bulbs**Philips LED**$39.52**224 rev3y ago](https://www.amazon.com/dp/B0B8TK9Z18)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philips 466029 65W Equivalent Soft White Dimmable BR30 Led Light Bulb12 Pack**PHILIPS**$59.18**4.8★**▲ 307%**](https://www.amazon.com/dp/B01LMEQN5I) [**GE Relax BR30 LED Floodlight Bulbs Soft White 65W 4 Pack**GE**$24.55**4.6★**▲ 226%**](https://www.amazon.com/dp/B0BX6RYBBN) [**Philips 248872 Soft White 65-Watt BR30 Indoor Flood Light Bulb 2 12-Packs (24 Bulbs)**PHILIPS**$211.99**3.6★**▲ 222%**](https://www.amazon.com/dp/B01M69LVSL) [**Amazon Basics BR30 LED Light Bulbs 65W Equivalent 11W Energy Efficient E26 Standard Base Soft White 2700K Dimmable 10 000 Hour Lifetime 6-Pack**Amazon Basics**$13.90**4.5★**▲ 173%**](https://www.amazon.com/dp/B07JMBTQ57) [**Feit Electric BR30 LED Light Bulbs 65W Eq Dimmable 5CCT 6 Pack**Feit Electric**$17.15**4.8★**▲ 162%**](https://www.amazon.com/dp/B0DPR9QF13)
**~~View all trending →~~**
## **What buyers say about philips indoor flood br30 65w**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**32%
*“Great Lights”*
**Value For Money**14%
*“Not expensive”*
**Bulb Flicker/Dimming/Color**11%
*“Great bulbs”*
**Quality-Overall**8%
*“Good quality”*
**Advertised Vs Actual Product**6%
*“works as advertised”*
**Color**5%
*“Color is good”*
**Durability**5%
*“Longevity”*
**Assembly/Installation**2%
*“Easy to install”*
**Efficiency**2%
*“super efficient”*
**Adjustability/Rotatability/Reclining**2%
*“Adjustable”*
### **What buyers complain about **
**Bulb Flicker/Dimming/Color**32%
*“Constant flickering”*
**Durability**15%
*“These do not last”*
**Quality-Overall**8%
*“not for the quality of the product”*
**Brightness/Shine/Glow**7%
*“not bright”*
**Functionality-Overall**5%
*“Also, 2 bulbs came that dont work”*
**Value For Money**5%
*“it end up being double the price”*
**Advertised Vs Actual Product**3%
*“Does not work as advertised with dimmer switch”*
**Size-Overall**3%
*“did not fit”*
**Color**3%
*“Brighter white than I wanted”*
**Natural Resource Wastage**1%
*“Total waste of money”*
### **Top return reasons **
**Size-Overall**47%
**Color**12%
**Bulb Flicker/Dimming/Color**12%
**Advertised Vs Actual Product**9%
**Brightness/Shine/Glow**8%
**Defective Material/Parts**3%
**Value For Money**2%
**Compatibility-Overall**2%
**Functionality-Overall**2%
**Product Condition**1%
## **Common questions**
- **Is philips indoor flood br30 65w profitable to sell on Amazon United States?**
- The niche generates $101K/yr across 20 tracked products. 90-day search growth is -14.6%. Flapen's verdict: Skip it (42/100).
- **How competitive is the philips indoor flood br30 65w niche?**
- 9 brands and 34 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in philips indoor flood br30 65w?**
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Quality-Overall. The return rate is 2.4%.
- **When does demand for philips indoor flood br30 65w peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the philips indoor flood br30 65w niche?**
- Listings span $12.66–$211.99; the average listing price is $48.61 (sweet spot $15–$100). The average incumbent carries 1,105 reviews — the moat a new listing must climb.
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