---
title: "Paw Patrol Night Light — $102K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/paw-patrol-night-light"
last_updated: "2026-08-08T21:23:17.029Z"
locale: en
meta:
description: "Niche score 41/100 · $102K/yr market · 108K searches/yr · $30.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $102K/yr market · 108K searches/yr · $30.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Paw Patrol Night Light — $102K/yr Amazon US Niche (2026) - Flapen"
---
# **paw patrol night light**
**Skip it**
Soft demand (-21.2% this quarter) — this niche doesn't clear our bar today.
Market size 25Growth 14Conversion 40Competition 30Returns 66Price range 88Avg price 95Brand share 49Review moat 36Quality gap 45
**Avg price**
**Incredible****$30.10**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.09–$73.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,922.22**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$102K**
$102K/yr · 108K searches
**Growth**
**Bad****-21.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, paw patrol night light is a $102K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **paw patrol night light market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$90K–$120K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#702**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**17%**
- Lights By Night25% - Projectables20% - Idea Nuova12% - Nickelodeon9% - Pillow Pets9% - COOLNIGHT8% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.2% search growth over the last 90 days.
4K3KBlack Friday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/paw-patrol-night-light/trend)
## **Top paw patrol night light search terms**
- **paw patrol night light**60K/yr-21.7%3.3% conv. - **paw patrol lamp**19K/yr-20.4%1.9% conv. - **paw patrol light**12K/yr-21.7%2.4% conv. - **paw patrol projector**9K/yr-21.2%3.1% conv. - **paw patrol lamps for boys room**4K/yr-18.8%2.5% conv. - **paw patrol night light plug in**4K/yr-17.2%3.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/paw-patrol-night-light/search-terms)
## **Top paw patrol night light products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$20K30%$31K40%$41K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lights By Night PAW Patrol Color Changing Kids Bedside Lamp Touch Control**Lights By Night**$19.09**4.6★539 rev](https://www.amazon.com/dp/B0CWB2X9YH) [2**Projectables Paw Patrol LED Night Light Projector Plug-In Dusk-to-Dawn Sensor Rubble Chase Skye Marshall Alex Porter For Baby Kids Bedroom Playroom Nursery Bathroom 30605**Projectables**$13.17**4.4★4,933 rev](https://www.amazon.com/dp/B0182Y5XQQ) [3**Kids Toys Puppy Projector30 Soothing Sounds+4 Slides Sound Machine Baby Night Light Projector93 Projections+31 Colors Puppy Toys for Boys Age 3-5Girl Toys Toddler ToysStory Projector Sound Machine**COOLNIGHT**$35.74**4.2★62 rev](https://www.amazon.com/dp/B0FDKMPH5M) [4**Nickelodeon Paw Patrol LED Night Light Plug-in Marshall Rocky Scout Skye Ryder Chase Kids Gifts Dusk-to-Dawn Sensor Great for Bedroom Bathroom Nursery Playroom Hallway 39137**Nickelodeon**$17.14**3.9★22 rev](https://www.amazon.com/dp/B07W6JWQ72) [5**Nickelodeon Paw Patrol Kids Table Lamp with Pull Chain Stick Lamp Featuring Chase Rubble & Marshall Decorative Printed Shade for Bedroom Playroom or Nursery Lighting**Idea Nuova**$28.92**4.6★16,375 rev](https://www.amazon.com/dp/B0BZX26QHZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disney Mickey Mouse Clubhouse LED Night Lights Plug Into Wall NightLight**Disney**$9.09**1,302 rev7mo ago](https://www.amazon.com/dp/B0GBYXDDK5) [**Kids Book Projector 5 PAW Patrol & 5 Classic Read-Aloud Stories 10 Songs & Night Light & Soothing Dream Music | Children Ages 3+ Storytime Projector | Toys Owl & PAW Patrol Marshall**LUNA STORYTIME**$73.61**19 rev7mo ago](https://www.amazon.com/dp/B0G6JBT3DF) [**Energizer Paw Patrol Gift Set Flashlight Lantern Bike Light Combo Pack Kids Flashlights Safe Flashlights for Kids Paw Patrol Toys for Boys & Girls**Energizer**$21.60**113 rev8mo ago](https://www.amazon.com/dp/B0G2223DL5) [**Little Tikes Story Dream Machine & Headphones Paw Patrol (Amazon Exclusive)**Little Tikes**$66.28**482 rev11mo ago](https://www.amazon.com/dp/B0DT21DV1C) [**Kids Toys Puppy Projector30 Soothing Sounds+4 Slides Sound Machine Baby Night Light Projector93 Projections+31 Colors Puppy Toys for Boys Age 3-5Girl Toys Toddler ToysStory Projector Sound Machine**COOLNIGHT**$35.74**62 rev1y ago](https://www.amazon.com/dp/B0FDKMPH5M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Mickey Mouse Clubhouse LED Night Lights Plug Into Wall NightLight**Disney**$9.09**4.5★**▲ 347%**](https://www.amazon.com/dp/B0GBYXDDK5) [**Paw Patrol Graphic T-Shirts (4 Pack) Rubble Chase Marshall Rocky Character Outfit Toddlers Birthday Boys 7 R/B/Y/G SS**Nickelodeon**$31.16**4.7★**▲ 259%**](https://www.amazon.com/dp/B0CMXY4S2L) [**Energizer Paw Patrol Gift Set Flashlight Lantern Bike Light Combo Pack Kids Flashlights Safe Flashlights for Kids Paw Patrol Toys for Boys & Girls**Energizer**$21.60**4.5★**▲ 166%**](https://www.amazon.com/dp/B0G2223DL5) [**Kids Book Projector 5 PAW Patrol & 5 Classic Read-Aloud Stories 10 Songs & Night Light & Soothing Dream Music | Children Ages 3+ Storytime Projector | Toys Owl & PAW Patrol Marshall**LUNA STORYTIME**$73.61**4.8★**▲ 120%**](https://www.amazon.com/dp/B0G6JBT3DF) [**Kids Toys Puppy Projector30 Soothing Sounds+4 Slides Sound Machine Baby Night Light Projector93 Projections+31 Colors Puppy Toys for Boys Age 3-5Girl Toys Toddler ToysStory Projector Sound Machine**COOLNIGHT**$35.74**4.2★**▲ 79%**](https://www.amazon.com/dp/B0FDKMPH5M)
**~~View all trending →~~**
## **What buyers say about paw patrol night light**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**17%
*“Awesome light”*
**Gifting Purpose**15%
*“Christmas present”*
**Fun/Entertainment Experience**14%
*“Fun for the kids”*
**Ease Of Use**6%
*“Easy to use”*
**Quality-Overall**6%
*“Amazing quality”*
**Durability**5%
*“Durable and cute”*
**Value For Money**4%
*“Great value”*
**Size-Overall**4%
*“Perfect size for toddler”*
**Color**3%
*“how bright the colors are”*
**Weight Light**2%
*“My grandson particularly likes the bike light”*
### **What buyers complain about **
**Size-Overall**14%
*“The lantern is definitely A LOT SMALLER than I anticipated”*
**Durability**12%
*“breaks easily”*
**Quality-Overall**10%
*“Poor quality”*
**Brightness/Shine/Glow**10%
*“Not very bright”*
**Functionality-Overall**8%
*“Doesnt work”*
**Battery Life**5%
*“the batteries popped in them”*
**Value For Money**4%
*“Not worth the money”*
**Audio Quality**4%
*“so it had no sound”*
**Material Quality**3%
*“cheap made”*
**Touch/Button Controls**3%
*“The button is sticky”*
### **Top return reasons **
**Functionality-Overall**17%
**Size-Overall**17%
**Defective Material/Parts**9%
**Brightness/Shine/Glow**8%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Battery Inclusion**4%
**Quality-Overall**3%
**Product Condition**3%
**Bulb Flicker/Dimming/Color**3%
## **Common questions**
- **Is paw patrol night light profitable to sell on Amazon United States?**
- The niche generates $102K/yr across 18 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the paw patrol night light niche?**
- 12 brands and 17 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in paw patrol night light?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.4%.
- **When does demand for paw patrol night light peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the paw patrol night light niche?**
- Listings span $9.09–$73.61; the average listing price is $30.10 (sweet spot $15–$100). The average incumbent carries 2,922 reviews — the moat a new listing must climb.
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