---
title: "Par38 — $29K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/par38"
last_updated: "2026-08-08T21:18:48.159Z"
locale: en
meta:
description: "Niche score 49/100 · $29K/yr market · 25K searches/yr · $29.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $29K/yr market · 25K searches/yr · $29.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Par38 — $29K/yr Amazon US Niche (2026) - Flapen"
---
# **par38**
**Skip it**
A small market ($29K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 24Conversion 49Competition 80Returns 46Price range 70Avg price 95Brand share 77Review moat 59Quality gap 38
**Avg price**
**Incredible****$29.70**
avg listing price — sweet spot $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$9.35–$130.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,138.45**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-1.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$29K**
$29K/yr · 25K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, par38 is a $29K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 58% of demand. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **par38 market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$45K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#917**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**67**
**Top-5 brand share**
**58%**
Top 20: 99%
**Top-5 click share**
**35%**
Top 20: 76%
**Open market**
**36%**
- Sunco Lighting17% - LEDVANCE15% - EDISHINE10% - E ENERGETIC LIGHTING9% - GvvooHome8% - Maxxima6%
## **Demand**
Weekly Amazon search volume, last 30 weeks — -1.7% search growth over the last 90 days.
600400Spike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/par38/trend)
## **Top par38 search terms**
- **par38**11K/yr+21.9%2.8% conv. - **par 38 led flood light indoor bulb**7K/yr-19.2%3.9% conv. - **par 38 bulb**4K/yr+35.5%3.2% conv. - **par 38 led bulbs**4K/yr-63.4%2.9% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/par38/search-terms)
## **Top par38 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8786%$2K9%$3K12%$4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EDISHINE PAR38 Flood Lights Outdoor Bulb Dimmable LED Flood Light Bulbs 1800LM 18W Equivalent 120W Weatherproof LED Light Bulb for Backyard Garage Porch Garden 5000K Daylight E26 4 Pack**EDISHINE**$22.69**4.6★718 rev](https://www.amazon.com/dp/B0CQXFVFY1) [2**Sylvania LED Flood PAR38 Light Bulb 90W Equivalent Efficient 13W 10 Year 1175 Lumens Medium Base Non-Dimmable 5000K Daylight - 2 Pack (79736)**LEDVANCE**$13.07**4.5★1,179 rev](https://www.amazon.com/dp/B06XY8C4NG) [3**GvvooHome LED Flood Light Bulbs PAR38 Outdoor Flood Light Bulb 5000K 13W 100W Equivalent Daylight White LED Floodlight Dimmable Waterproof for Porch Yard Garage E26 Base 15 000 Hrs 2 Pack**GvvooHome**$15.37**4.6★441 rev](https://www.amazon.com/dp/B0FJRP46R7) [4**Maxxima PAR38 LED Indoor/Outdoor Light Bulbs 3000K 1275 Lumens 4 Pack**Maxxima**$24.63**4.5★698 rev](https://www.amazon.com/dp/B07GKZVBK1) [5**Sylvania Night Chaser LED PAR38 Light Bulb 250W = 23W 22 Year Dimmable Super Bright 2650 Lumens Wet Rated 5000K Daylight - 2 Pack (41358)**LEDVANCE**$18.51**4.6★188 rev](https://www.amazon.com/dp/B09SQ6C1PG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Govee Par38 Flood Light Bulbs 1300Lm Smart Flood Light Outdoor 2-Pack**Govee**$50.03**56 rev2mo ago](https://www.amazon.com/dp/B0GMP6W3NC) [**GvvooHome LED Flood Light Bulbs PAR38 Outdoor Flood Light Bulb 5000K 13W 100W Equivalent Daylight White LED Floodlight Dimmable Waterproof for Porch Yard Garage E26 Base 15 000 Hrs 2 Pack**GvvooHome**$15.37**441 rev1y ago](https://www.amazon.com/dp/B0FJRP46R7) [**Maelsrlg PAR38 LED Flood Light Bulbs Outdoor 18W (120W Equivalent) Daylight 5000K Dimmable Weatherproof LED Outdoor Flood Lights with E26 Base 1800LM 4 Pack**Maelsrlg**$23.52**86 rev1y ago](https://www.amazon.com/dp/B0FB3DMZGM) [**EdisonPar Full-Glass PAR38 LED Flood Light Bulbs Outdoor/Indoor Equivalent 300 Watt 4000 Lumens Ultra Bright Non-Dimmable Waterproof 5000K Daylight 2-Pack**EdisonPar**$36.20**62 rev1y ago](https://www.amazon.com/dp/B0DYTQ81G2) [**Feit Electric PAR38 LED Flood Light Bulb 150W Eq 5CCT E26 Base**Feit Electric**$11.84**9 rev1y ago](https://www.amazon.com/dp/B0DTCJN5QP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Govee Par38 Flood Light Bulbs 1300Lm Smart Flood Light Outdoor 2-Pack**Govee**$50.03**4.2★**▲ 252%**](https://www.amazon.com/dp/B0GMP6W3NC) [**Sunco 12 Pack BR30 LED Flood Light Bulb E26 11W=65W 2700K Soft White**Sunco Lighting**$26.93**4.5★**▲ 208%**](https://www.amazon.com/dp/B01LX7BIX2) [**Feit Electric PAR38 LED Flood Light Bulb 150W Eq 5CCT E26 Base**Feit Electric**$11.84**4.4★**▲ 185%**](https://www.amazon.com/dp/B0DTCJN5QP) [**EdisonPar Full-Glass PAR38 LED Flood Light Bulbs Outdoor/Indoor Equivalent 300 Watt 4000 Lumens Ultra Bright Non-Dimmable Waterproof 5000K Daylight 2-Pack**EdisonPar**$36.20**4.7★**▲ 124%**](https://www.amazon.com/dp/B0DYTQ81G2) [**Energetic PAR38 LED Flood Outdoor Light Bulb 5000K Daylight 90 Watt Equivalent (11W) Wet Rated 900LM E26 Base Non-Dimmable 6 Pack**E ENERGETIC LIGHTING**$29.69**4.6★**▲ 109%**](https://www.amazon.com/dp/B081GGLVRX)
**~~View all trending →~~**
## **What buyers say about par38**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**43%
*“Bright light”*
**Quality-Overall**11%
*“Excellent quality”*
**Value For Money**8%
*“Good value for price”*
**Bulb Flicker/Dimming/Color**7%
*“Good light bulb”*
**Advertised Vs Actual Product**7%
*“Just what I needed”*
**Color**4%
*“The colors are bright”*
**Assembly/Installation**2%
*“Easy install”*
**Durability**2%
*“Durable”*
**Weight Light**2%
*“Very light weight material”*
**Size-Overall**2%
*“Fits well”*
### **What buyers complain about **
**Bulb Flicker/Dimming/Color**19%
*“Flickers nonstop”*
**Durability**12%
*“Lasted only a couple of weeks”*
**Functionality-Overall**8%
*“Just no way to make it work”*
**Quality-Overall**8%
*“Poor quality”*
**Water Resistance**7%
*“Water easily gets into the bulbs”*
**Brightness/Shine/Glow**6%
*“Not a good light”*
**Connectivity-Overall**5%
*“At times the light would randomly decide that it has lost connectivity”*
**Suitable For Outdoor**4%
*“Not Great for outdoors”*
**Advertised Vs Actual Product**4%
*“Contradistions”*
**Value For Money**4%
*“They are a bit pricey”*
### **Top return reasons **
**Size-Overall**39%
**Bulb Flicker/Dimming/Color**13%
**Brightness/Shine/Glow**12%
**Color**9%
**Advertised Vs Actual Product**7%
**Compatibility-Overall**4%
**Functionality-Overall**4%
**Defective Material/Parts**3%
**Value For Money**2%
**Connectivity-Overall**1%
## **Common questions**
- **Is par38 profitable to sell on Amazon United States?**
- The niche generates $29K/yr across 42 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the par38 niche?**
- 21 brands and 67 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in par38?**
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Durability, Functionality-Overall. The return rate is 3.4%.
- **What does it cost to enter the par38 niche?**
- Listings span $9.35–$130.91; the average listing price is $29.70 (sweet spot $15–$100). The average incumbent carries 1,138 reviews — the moat a new listing must climb.
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