---
title: "Par20 Led Bulbs — $114K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/par20-led-bulbs"
last_updated: "2026-08-08T21:21:34.221Z"
locale: en
meta:
description: "Niche score 40/100 · $114K/yr market · 74K searches/yr · $17.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $114K/yr market · 74K searches/yr · $17.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Par20 Led Bulbs — $114K/yr Amazon US Niche (2026) - Flapen"
---
# **par20 led bulbs**
**Skip it**
Soft demand (-10.0% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 20Conversion 82Competition 23Returns 47Price range 55Avg price 81Brand share 24Review moat 62Quality gap 45
**Conversion**
**Great****8.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.38**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,013.43**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.05–$28.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$114K**
$114K/yr · 74K searches
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-10.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, par20 led bulbs is a $114K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov. Verdict: Skip it — 40/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **par20 led bulbs market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$104K–$139K**
- units × avg price
- **Conversion rate**
- **8.8%**
- **Avg BSR**
- **#988**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**26**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**5%**
- Amazon Basics43% - Sunco Lighting17% - Feit Electric16% - LUXRITE8% - PHILIPS6% - BOGAO4% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.
2K2KBlack Friday '24Holiday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/par20-led-bulbs/trend)
## **Top par20 led bulbs search terms**
- **par20 led bulbs**28K/yr-8.9%7.8% conv. - **par 20 led bulbs**18K/yr-9.0%7.1% conv. - **par20**7K/yr-17.6%4.7% conv. - **par20 led**5K/yr-4.6%5.9% conv. - **par20 bulb**3K/yr+43.3%4.8% conv. - **par20 led bulb**4K/yr+7.6%5.1% conv. - **par 20 led flood light bulbs**6K/yr-50.7%6.0% conv. - **par 20**3K/yr-12.9%4.5% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/par20-led-bulbs/search-terms)
## **Top par20 led bulbs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$17K30%$34K45%$51K60%$68K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics PAR20 LED Light Bulb 50W Equivalent 7W Energy Efficient E26 Standard Base Warm White 3000K Dimmable 10 000 Hour Lifetime 6-Pack**Amazon Basics**$14.93**4.4★4,565 rev](https://www.amazon.com/dp/B07JXKXHYN) [2**Sunco 10 Pack PAR20 LED Bulbs 50W Equivalent 7W Dimmable CRI90 3000K Warm White 470 Lumens E26 Medium Base IP65 Waterproof Indoor Outdoor Home Residential Super Bright Wide Area Flood Light - UL**Sunco Lighting**$26.13**4.4★3,523 rev](https://www.amazon.com/dp/B07572VBWQ) [3**Feit Electric PAR20 LED Light Bulb 50W Eq 5CCT 6Way 2 Pack**Feit Electric**$13.50**4.6★50 rev](https://www.amazon.com/dp/B0BZQPQ8TQ) [4**LUXRITE 4 Pack PAR20 LED Bulbs 50W Equivalent 2700K Warm White Dimmable LED Spotlight Bulb Indoor Outdoor 7W 500 Lumens Wet Rated E26 Standard Base UL Listed**LUXRITE**$19.22**4.6★267 rev](https://www.amazon.com/dp/B091Q8QJ6R) [5**PHILIPS LED 75W PAR20 4-Pack Ultra Definition Bright White (3000K) 800 Lumen (10W = 75W) Dimmable Frosted Flicker-Free Light Bulbs**PHILIPS**$22.09**4.2★47 rev](https://www.amazon.com/dp/B0CZ2LDZR8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brightever PAR20 LED Bulbs 50 Watt Equivalent LED Light Bulb Dimmable 3000K Warm White LED Spotlight Bulb 600 Lumens Energy Efficient 7W E26 Standard Base for Spot Lights Indoor Outdoor 4-Pack**Brightever**$15.06**44 rev7mo ago](https://www.amazon.com/dp/B0G1SR3QHN) [**PAR20 Dimmable Flood Light Bulb 75W Equivalent Daylight White 5000K Outdoor**Flaspar**$9.18**39 rev1y ago](https://www.amazon.com/dp/B0F5323RS6) [**PHILIPS LED 75W PAR20 4-Pack Ultra Definition Bright White (3000K) 800 Lumen (10W = 75W) Dimmable Frosted Flicker-Free Light Bulbs**PHILIPS**$22.09**47 rev2y ago](https://www.amazon.com/dp/B0CZ2LDZR8) [**Sunco 10 Pack PAR20 LED Flood Light Bulb High Output 800 Lumens 50W Equivalent 8W Warm White 3000K E26 Base Dimmable CRI 80+ Wet Rated for Track Lighting Recessed Can Accent Indoor Outdoor UL**Sunco Lighting**$28.59**125 rev2y ago](https://www.amazon.com/dp/B0CLQGJBXG) [**Feit Electric PAR20 LED Light Bulb 50W Eq 5CCT 6Way 2 Pack**Feit Electric**$13.50**50 rev3y ago](https://www.amazon.com/dp/B0BZQPQ8TQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Feit Electric PAR20 LED Light Bulb 50W Eq 5CCT 6Way 2 Pack**Feit Electric**$13.50**4.6★**▲ 149%**](https://www.amazon.com/dp/B0BZQPQ8TQ) [**Brightever PAR20 LED Bulbs 50 Watt Equivalent LED Light Bulb Dimmable 3000K Warm White LED Spotlight Bulb 600 Lumens Energy Efficient 7W E26 Standard Base for Spot Lights Indoor Outdoor 4-Pack**Brightever**$15.06**4.3★**▲ 111%**](https://www.amazon.com/dp/B0G1SR3QHN) [**Sunco 6 Pack PAR20 LED Bulbs Flood Light Bulb 500 LM 7W (50W Equivalent) 3000K Warm White E26 Medium Base Dimmable Track Lighting for Indoor/Outdoor Use Wet Rated UL**Sunco Lighting**$18.22**4.7★**▲ 98%**](https://www.amazon.com/dp/B08WX4JGFW) [**PHILIPS LED 75W PAR20 4-Pack Ultra Definition Bright White (3000K) 800 Lumen (10W = 75W) Dimmable Frosted Flicker-Free Light Bulbs**PHILIPS**$22.09**4.2★**▲ 38%**](https://www.amazon.com/dp/B0CZ2LDZR8) [**LUXRITE 4 Pack PAR20 LED Bulbs 50W Equivalent 2700K Warm White Dimmable LED Spotlight Bulb Indoor Outdoor 7W 500 Lumens Wet Rated E26 Standard Base UL Listed**LUXRITE**$19.22**4.6★**▲ 36%**](https://www.amazon.com/dp/B091Q8QJ6R)
**~~View all trending →~~**
## **What buyers say about par20 led bulbs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**30%
*“the brightness is great”*
**Size-Overall**13%
*“the bulbs fit perfectly”*
**Quality-Overall**11%
*“Build quality seems solid”*
**Value For Money**10%
*“Good value for money”*
**Bulb Flicker/Dimming/Color**9%
*“Good bulb”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Color**4%
*“Color is nice”*
**Efficiency**2%
*“Theyre energy efficient while still giving off a nice”*
**Assembly/Installation**2%
*“Installation was quick and easy”*
**Compactness**1%
*“I really appreciate their compact size and energy efficiency”*
### **What buyers complain about **
**Size-Overall**15%
*“too short”*
**Durability**11%
*“Entire pack failed in less than 2 years”*
**Advertised Vs Actual Product**11%
*“Don't trust diseptive descriptions”*
**Functionality-Overall**8%
*“Because one of the new bulbs didn't work”*
**Quality-Overall**8%
*“looks cheap”*
**Bulb Flicker/Dimming/Color**7%
*“Three of the four bulbs all start to flicker after they warm up”*
**Value For Money**5%
*“Expensive,”*
**Brightness/Shine/Glow**4%
*“It is not as bright as the ad claims”*
**Assembly/Installation**3%
*“The installation wasn't easy”*
**Color**1%
*“I would have preferred a little more white”*
### **Top return reasons **
**Size-Overall**51%
**Color**12%
**Bulb Flicker/Dimming/Color**11%
**Advertised Vs Actual Product**7%
**Brightness/Shine/Glow**7%
**Functionality-Overall**4%
**Compatibility-Overall**2%
**Defective Material/Parts**2%
**Value For Money**1%
**Range**1%
## **Common questions**
- **Is par20 led bulbs profitable to sell on Amazon United States?**
- The niche generates $114K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the par20 led bulbs niche?**
- 8 brands and 26 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in par20 led bulbs?**
- Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 3.2%.
- **When does demand for par20 led bulbs peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the par20 led bulbs niche?**
- Listings span $4.05–$28.59; the average listing price is $17.38 (sweet spot $15–$100). The average incumbent carries 1,013 reviews — the moat a new listing must climb.
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