---
title: "Search terms — paper lanterns - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/paper-lanterns/search-terms"
last_updated: "2026-08-08T22:08:28.805Z"
locale: en
meta:
  description: "Niche score 65/100 · $877K/yr market · 2.5M searches/yr · $18.52 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · $877K/yr market · 2.5M searches/yr · $18.52 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — paper lanterns - Flapen"
---

# **paper lanterns**

**Launch it**

A $877K/yr market growing +26.1% this quarter with returns at 4.3% — clears our launch bar.

Market size 75Growth 54Conversion 24Competition 80Returns 34Price range 70Avg price 84Brand share 90Review moat 70Quality gap 76

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$18.52**

avg listing price — sweet spot $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Great****$877K**

$877K/yr · 2.5M searches

**Review moat**

**Good****701.16**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$7.18–$33.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+26.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****4.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

## Search terms