---
title: "Trend — paintable wallpaper - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/paintable-wallpaper/trend"
last_updated: "2026-08-08T22:07:23.796Z"
locale: en
meta:
  description: "Niche score 53/100 · $154K/yr market · 569K searches/yr · $32.13 avg price. High returns (9.3%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $154K/yr market · 569K searches/yr · $32.13 avg price. High returns (9.3%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — paintable wallpaper - Flapen"
---

# **paintable wallpaper**

**Worth a look**

Shows a sweet-spot price point ($32.13 avg), but high returns (9.3%) keeps it on the watch list.

Market size 33Growth 23Conversion 11Competition 93Returns 10Price range 47Avg price 95Brand share 88Review moat 73Quality gap 88

**Avg price**

**Incredible****$32.13**

avg listing price — sweet spot $15–$100

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****593.05**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$5.07–$187.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$154K**

$154K/yr · 569K searches

**Growth**

**Bad****-3.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****9.3%**

return rate — above 5% kills the launch gate

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Trend