---
title: "Pack of Flashlights — $80K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/pack-of-flashlights"
last_updated: "2026-08-08T21:22:53.808Z"
locale: en
meta:
description: "Niche score 48/100 · $80K/yr market · 86K searches/yr · $15.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $80K/yr market · 86K searches/yr · $15.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Pack of Flashlights — $80K/yr Amazon US Niche (2026) - Flapen"
---
# **pack of flashlights**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 20Growth 22Conversion 66Competition 76Returns 81Price range 71Avg price 77Brand share 7Review moat 25Quality gap 60
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$15.81**
avg listing price — sweet spot $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Price range**
**Good****$5.26–$38.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,874.43**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-6.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$80K**
$80K/yr · 86K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, pack of flashlights is a $80K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pack of flashlights market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$79K–$95K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#953**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **30%**
- **Out of stock**
- **13.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**8 **▼falling
**Sellers**
**90**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 82%
**Open market**
**2%**
- Dorcy57% - EVEREADY27% - Rayovac6% - Energizer4% - Life+Gear3% - AlpsWolf1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.
4K3KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/pack-of-flashlights/trend)
## **Top pack of flashlights search terms**
- **eveready flashlight**27K/yr-9.6%4.3% conv. - **dorcy flashlight**23K/yr-10.5%5.1% conv. - **6 volt flashlight**7K/yr-14.0%8.8% conv. - **floating flashlight**4K/yr+47.5%4.6% conv. - **6v flashlight**6K/yr-11.3%5.2% conv. - **6 volt lantern**4K/yr+13.5%2.4% conv. - **dorcy led flashlight**4K/yr-12.0%5.9% conv. - **6v lantern**4K/yr+5.1%2.1% conv. - **ever ready flashlight**4K/yr-19.7%4.6% conv. - **eveready**3K/yr-9.6%2.1% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/pack-of-flashlights/search-terms)
## **Top pack of flashlights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$10K16%$13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dorcy 41-2079 6V Floating Lantern Assorted**Dorcy**$10.32**4.4★1,108 rev](https://www.amazon.com/dp/B07B4DQCD6) [2**Rayovac LED Flashlight Floating Camping Flashlight for Power Outages and Emergencies Flash Light with 6V Battery Included Pack of 1**Rayovac**$19.77**4.3★11,586 rev](https://www.amazon.com/dp/B00C1UXCX4) [3**Dorcy 35-Lumen Floating Waterproof LED Flashlight Lantern Assorted Colors (41-2081)**Dorcy**$12.07**4.5★437 rev](https://www.amazon.com/dp/B006U983Y0) [4**Dorcy 150 Lumen Floating Water Resistant LED Flashlight with Carabineer Clip Yellow (41-2510)**Dorcy**$10.43**4.5★5,694 rev](https://www.amazon.com/dp/B0039PV1QK) [5**Dorcy 150 Lumen Floating Water Resistant LED Flashlight with Carabineer Clip Neon Green (41-2513)**Dorcy**$9.76**4.6★10,250 rev](https://www.amazon.com/dp/B00F7PDJWY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EVEREADY Floating LED Lantern 60 Lumens Water Resistant Emergency Lanterns for Home Power Failure Batteries Included**Energizer**$11.38**0 rev3mo ago](https://www.amazon.com/dp/B0GYVBSCRB) [**EVEREADY LED Flashlights (3-Pack) Bright Flashlights for Emergencies and Camping Gear Power Outage Flash Light AA Batteries Included**EVEREADY**$9.83**495 rev2y ago](https://www.amazon.com/dp/B0D6SHC8GH) [**Eveready LED Floating Lantern Flashlight Battery Powered LED Lanterns for Hurricane Supplies Survival Kits Camping Accessories Power Outages Batteries Included | Pack of 2**EVEREADY**$38.45**1 rev2y ago](https://www.amazon.com/dp/B0CWS9LDFJ) [**Eveready LED Camping Lantern X-250 (2-Pack) Super Bright Tent Lights Rugged Water Resistant LED Lanterns 100 Hour Run-time (Batteries Included) Red and Black**EVEREADY**$17.54**3,375 rev2y ago](https://www.amazon.com/dp/B0CW4QLRPQ) [**Eveready LED Flashlight (8-Pack) Bright Reliable Flashlights for General Purpose Great for Camping Car Emergency Storm Power Outage Handheld Flashlight (Batteries Included)**EVEREADY**$19.16**9,308 rev3y ago](https://www.amazon.com/dp/B0BQNB41MK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EVEREADY Floating LED Lantern 60 Lumens Water Resistant Emergency Lanterns for Home Power Failure Batteries Included**Energizer**$11.38**0.0★**▲ 350%**](https://www.amazon.com/dp/B0GYVBSCRB) [**Eveready LED Floating Lantern Flashlight Battery Powered LED Lanterns for Hurricane Supplies Survival Kits Camping Accessories Power Outages Batteries Included | Pack of 2**EVEREADY**$38.45**5.0★**▲ 337%**](https://www.amazon.com/dp/B0CWS9LDFJ) [**Eveready EVE2661305 - FLASHLIGHT EV25 .1 2D ECN**EVEREADY**$8.67**3.7★**▲ 219%**](https://www.amazon.com/dp/B01LNO5NP8) [**Dorcy 150 Lumen Floating Water Resistant LED Flashlight with Carabineer Clip Blue (41-2514)**Dorcy**$9.70**4.6★**▲ 202%**](https://www.amazon.com/dp/B00F7PDJXS) [**Eveready LED Flashlight (8-Pack) Bright Reliable Flashlights for General Purpose Great for Camping Car Emergency Storm Power Outage Handheld Flashlight (Batteries Included)**EVEREADY**$19.16**4.2★**▲ 92%**](https://www.amazon.com/dp/B0BQNB41MK)
**~~View all trending →~~**
## **What buyers say about pack of flashlights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**41%
*“Extremely bright”*
**Value For Money**10%
*“good value”*
**Quality-Overall**7%
*“This flashlight/spotlight lantern is well thought out and designed”*
**Battery Life**4%
*“Battery Life is Awesome”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Use**4%
*“Simple to use”*
**Charging**4%
*“Charge lasts a long time”*
**Weight Light**3%
*“Light weight flashlight”*
**Size-Overall**3%
*“a convenient size”*
**Strength**3%
*“well built”*
### **What buyers complain about **
**Functionality-Overall**14%
*“Doesn't always turn on”*
**Brightness/Shine/Glow**13%
*“Not as bright as I had hoped”*
**Battery Life**11%
*“Batteries included were dead”*
**Quality-Overall**8%
*“Poor quality control”*
**Durability**7%
*“Fell apart”*
**Size-Overall**6%
*“Too small”*
**Ease Of Use**5%
*“Still difficult to see”*
**Value For Money**4%
*“Wish I would have bought the cheaper one”*
**Battery Inclusion**2%
*“No batteries”*
**Strength**2%
*“Flimsy”*
### **Top return reasons **
**Size-Overall**34%
**Brightness/Shine/Glow**18%
**Functionality-Overall**9%
**Value For Money**8%
**Battery Inclusion**6%
**Defective Material/Parts**4%
**Advertised Vs Actual Product**4%
**Battery Life**3%
**Quality-Overall**2%
**Weight Heavy**1%
## **Common questions**
- **Is pack of flashlights profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 37 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (48/100).
- **How competitive is the pack of flashlights niche?**
- 8 brands and 90 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in pack of flashlights?**
- Top complaints mined from reviews: Functionality-Overall, Brightness/Shine/Glow, Battery Life. The return rate is 1.7%.
- **When does demand for pack of flashlights peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the pack of flashlights niche?**
- Listings span $5.26–$38.45; the average listing price is $15.81 (sweet spot $15–$100). The average incumbent carries 4,874 reviews — the moat a new listing must climb.
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