---
title: "Over the Tank Toilet Paper Holder — $65K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/over-the-tank-toilet-paper-holder"
last_updated: "2026-08-08T21:25:17.349Z"
locale: en
meta:
description: "Niche score 45/100 · $65K/yr market · 123K searches/yr · $10.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $65K/yr market · 123K searches/yr · $10.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Over the Tank Toilet Paper Holder — $65K/yr Amazon US Niche (2026) - Flapen"
---
# **over the tank toilet paper holder**
**Skip it**
A small market ($65K/yr) — this niche doesn't clear our bar today.
Market size 16Growth 25Conversion 58Competition 56Returns 57Price range 52Avg price 39Brand share 66Review moat 64Quality gap 43
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****931.72**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$5.44–$25.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$10.66**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-0.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$65K**
$65K/yr · 123K searches
According to Flapen's Amazon United States niche tracking, over the tank toilet paper holder is a $65K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 66% of demand. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **over the tank toilet paper holder market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$64K–$85K**
- units × avg price
- **Conversion rate**
- **5.0%**
- **Avg BSR**
- **#362**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **86%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 90%
**Open market**
**30%**
- Bathth33% - TQVAI10% - Zeadesign8% - INIUNIK8% - EstZMB7% - Mivvosakuki5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/over-the-tank-toilet-paper-holder/trend)
## **Top over the tank toilet paper holder search terms**
- **over the tank toilet paper holder**32K/yr-0.4%4.3% conv. - **hanging toilet paper holder**23K/yr+2.0%2.1% conv. - **over the door toilet paper holder**11K/yr+38.1%3.3% conv. - **toilet paper holder on tank**11K/yr-19.7%7.1% conv. - **over tank toilet paper holder**7K/yr+5.9%3.6% conv. - **tank toilet paper holder**7K/yr+6.4%4.4% conv. - **toilet tank toilet paper holder**6K/yr-10.8%4.0% conv. - **toilet paper holder over the tank**6K/yr-2.6%8.0% conv. - **toilet paper holder on toilet**6K/yr-20.7%5.9% conv. - **toilet paper holder toilet tank**4K/yr+13.6%5.5% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/over-the-tank-toilet-paper-holder/search-terms)
## **Top over the tank toilet paper holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$7K15%$10K20%$13K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Toilet Paper Holder Over the Tank Toilet Paper Holder Toilet Paper Roll Holder Bathroom Toilet Paper StorageChrome**Bathth**$6.83**4.6★2,026 rev](https://www.amazon.com/dp/B09XWSN6D6) [2**Over the Tank Toilet Paper Holder Black Toilet Paper Holder Toilet Paper Roll Holder Bathroom Toilet Paper Storage-Black**Bathth**$6.88**4.6★2,026 rev](https://www.amazon.com/dp/B09XWQH68B) [3**TQVAI Over the Tank Toilet Paper Roll Holder Stainless Steel Bathroom Tissue Storage Rack Chrome Finish**TQVAI**$10.34**4.2★2,787 rev](https://www.amazon.com/dp/B01E58Q53I) [4**INIUNIK Over The Tank Toilet Paper Holder Stand Metal Toilet Tissue Roll Holder Dispenser Reserve for Bathroom Storage and Organization- Black**INIUNIK**$9.65**4.7★775 rev](https://www.amazon.com/dp/B09WB29DMQ) [5**Bathroom Toilet Paper Holder with Storage Extra 2 Rolls Over the Tank Toilet Paper Holder Wall Mount Small Restroom Organizer Adhesive RV Tissue Storage Stainless Steel Silver 1PC**EstZMB**$9.85**4.3★424 rev](https://www.amazon.com/dp/B0CZF17R42)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bathroom Toilet Paper Holder Premium Rustproof Wall Mounted Toilet Roll Holder for Washroom Kitchen Bathroom (Silver)**AZOFIA**$5.44**51 rev1y ago](https://www.amazon.com/dp/B0F8NQWNWS) [**Matte Black Toilet Paper Holder Wall Mount Storage Extra 2 Roll Tissue Over The Tank Toilet Paper Holder Tissue Holder for Bathroom Organizer Small Bathroom Essential for New Home 1Pcs**Zeadesign**$9.70**611 rev1y ago](https://www.amazon.com/dp/B0DWXLPHTV) [**Toilet Paper Holders Over The Tank Toilet Paper Holder Stand Bathroom Metal Toilet Paper Holder Dispenser Reserve for Bathroom Storage and Organizatioz**Abvsdu**$6.89**63 rev2y ago](https://www.amazon.com/dp/B0D9N9FWZV) [**Bathroom Toilet Paper Holder with Storage Extra 2 Rolls Over the Tank Toilet Paper Holder Wall Mount Small Restroom Organizer Adhesive RV Tissue Storage Stainless Steel Silver 1PC**EstZMB**$9.85**424 rev2y ago](https://www.amazon.com/dp/B0CZF17R42) [**Black Toilet Paper Holder Bathroom Toilet Paper Roll Holder with Reserve Over The Tank Toilet Paper Holder with Storage Bathroom Tissue Holder for 2 Rolls 1PC**EstZMB**$9.79**424 rev2y ago](https://www.amazon.com/dp/B0CZDZYRCJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**mDesign Steel Hanging Over The Tank Toilet Paper Holder Toilet Paper Roll Holder Dispenser - for Bathroom Storage - Holds 2 Rolls Toilet Tissues - Space Saving - Concerto Collection- Chrome**mDesign**$15.62**4.5★**▲ 200%**](https://www.amazon.com/dp/B076KN8233) [**Zeadesign Toilet Paper Holder Wall Mount Storage Extra 2 Roll Tissue Over The Tank Toilet Paper Holder Brushed Nickel and Chrome Tissue Holder for Bathroom Organizer Adhesive Paper Holder 1Pcs**Zeadesign**$9.88**4.5★**▲ 200%**](https://www.amazon.com/dp/B0C9ZVXJ98) [**INIUNIK Toilet Paper Holder Stand Over The Tank Toilet Tissue Roll Holder Dispenser Reserve for Bathroom Storage and Organization - White**INIUNIK**$9.68**4.7★**▲ 153%**](https://www.amazon.com/dp/B0BHZTJGF9) [**Toilet Paper Holders Over The Tank Toilet Paper Holder Stand Bathroom Metal Toilet Paper Holder Dispenser Reserve for Bathroom Storage and Organizatioz**Abvsdu**$6.89**4.6★**▲ 128%**](https://www.amazon.com/dp/B0D9N9FWZV) [**Toilet Paper Holder Over the Tank Toilet Paper Holder Toilet Paper Roll Holder Bathroom Toilet Paper Storage (Gold)**Bathth**$6.89**4.6★**▲ 117%**](https://www.amazon.com/dp/B0FC5RL4P8)
**~~View all trending →~~**
## **What buyers say about over the tank toilet paper holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**12%
*“Easy Installation”*
**Adhesion/Stickiness**10%
*“Sticks very well”*
**Ease Of Use**10%
*“Easy to apply”*
**Quality-Overall**9%
*“For a stick on toilet paper holder this is great quality”*
**Strength**8%
*“Pretty, sturdy and easy to install”*
**Advertised Vs Actual Product**7%
*“Works as advertised”*
**Efficiency**6%
*“Works well in bathroom”*
**Size-Overall**5%
*“Great fit”*
**Durability**5%
*“Appears durable”*
**Storage Capacity**4%
*“Good space saver”*
### **What buyers complain about **
**Adhesion/Stickiness**30%
*“Does not stick”*
**Durability**16%
*“Didn't last”*
**Quality-Overall**6%
*“Poor quality”*
**Functionality-Overall**5%
*“Doesnt stay up”*
**Rusts/Corrodes**4%
*“It finally rust through”*
**Size-Overall**4%
*“just doesnt fit on my toilet very well”*
**Paint Quality**4%
*“ripped a huge chunk of paint with it when I put a small amount of pressure on top of it”*
**Grip**3%
*“it doesnt stay on the cabinet door — keeps falling off”*
**Assembly/Installation**2%
*“Didn't realize I'd have to put this together myself”*
**Ease Of Use**2%
*“was awkward to use”*
### **Top return reasons **
**Adhesion/Stickiness**29%
**Size-Overall**27%
**Functionality-Overall**6%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**4%
**Color**4%
**Quality-Overall**4%
**Compatibility-Overall**4%
**Value For Money**2%
**Strength**2%
## **Common questions**
- **Is over the tank toilet paper holder profitable to sell on Amazon United States?**
- The niche generates $65K/yr across 29 tracked products. 90-day search growth is -0.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the over the tank toilet paper holder niche?**
- 19 brands and 43 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in over the tank toilet paper holder?**
- Top complaints mined from reviews: Adhesion/Stickiness, Durability, Quality-Overall. The return rate is 2.7%.
- **When does demand for over the tank toilet paper holder peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the over the tank toilet paper holder niche?**
- Listings span $5.44–$25.25; the average listing price is $10.66 (sweet spot $15–$100). The average incumbent carries 932 reviews — the moat a new listing must climb.
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