---
title: "Outside Lights for House — $412K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/outside-lights-for-house"
last_updated: "2026-08-08T21:21:33.138Z"
locale: en
meta:
description: "Niche score 49/100 · $412K/yr market · 911K searches/yr · $35.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $412K/yr market · 911K searches/yr · $35.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Outside Lights for House — $412K/yr Amazon US Niche (2026) - Flapen"
---
# **outside lights for house**
**Skip it**
Soft demand (-27.3% this quarter) — this niche doesn't clear our bar today.
Market size 56Growth 11Conversion 16Competition 75Returns 43Price range 53Avg price 95Brand share 89Review moat 23Quality gap 38
**Avg price**
**Incredible****$35.32**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Market size**
**Good****$412K**
$412K/yr · 911K searches
**Price range**
**Good****$12.53–$173.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,132.68**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-27.3%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, outside lights for house is a $412K/yr Amazon United States market (911K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **outside lights for house market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$442K–$530K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**41 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**46%**
Top 20: 80%
**Top-5 click share**
**40%**
Top 20: 72%
**Open market**
**49%**
- BesLowe15% - MATAMEYE12% - POOFZY10% - DESIGNERS FOUNTAIN5% - Yisuro5% - FNYUSLET5%
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — -27.3% search growth over the last 90 days.
35K25KPrime Day '25Spike '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/outside-lights-for-house/trend)
## **Top outside lights for house search terms**
- **outside lights for house**693K/yr-37.3%0.7% conv. - **outdoor porch lights**115K/yr+13.4%0.6% conv. - **outside led lights**33K/yr+8.1%0.2% conv. - **lights for outside house**27K/yr-36.0%0.2% conv. - **led lights outside**14K/yr+36.6%0.4% conv. - **led lights for outdoor**15K/yr+8.1%0.3% conv. - **luz exterior**9K/yr+20.0%1.1% conv. - **porch led lights outdoor**5K/yr-3.2%0.3% conv. - **luzes led para exterior**735/yr-75.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/outside-lights-for-house/search-terms)
## **Top outside lights for house products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$12K6%$25K9%$37K12%$49K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BesLowe Outdoor Wall Light Fixtures Modern Black Exterior Wall Lanterns**BesLowe**$38.38**4.7★4,303 rev](https://www.amazon.com/dp/B09J4DV34G) [2**POOFZY Permanent Outdoor Lights for House 200ft RGB+IC Smart Outdoor Decor 50 Scene Modes App/Remote Control for Christmas V-Day Thanksgiving Daily & Holiday Party Decor**POOFZY**$173.59**4.0★905 rev](https://www.amazon.com/dp/B0DY1GT2M5) [3**MATAMEYE Outdoor Wall Lantern Exterior Waterproof Wall Sconce Light Fixtures Black Front Door Wall Lighting with Clear Beveled Glass Shade 2 Pack**MATAMEYE**$22.81**4.6★2,169 rev](https://www.amazon.com/dp/B0BN7CHSVZ) [4**DESIGNERS FOUNTAIN Preston Outdoor Light Fixture 8 Inch Exterior Wall Lantern Sconce for Front Door Patio and Porch Black 1161-BK**DESIGNERS FOUNTAIN**$12.53**4.6★10,955 rev](https://www.amazon.com/dp/B00EGPQEB4) [5**Yisuro Porch Lights with GFCI Outlet Dusk to Dawn Outdoor Lights with Outlet 3 Lighting Modes Exterior Light Fixture Waterproof Outside Lights for House Front Door Patio Garage**Yisuro**$44.47**4.6★2,368 rev](https://www.amazon.com/dp/B0B19DYMQJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MATAMEYE Outdoor Wall Lantern Waterproof Exterior Wall Sconce Light Fixture Black Front Door Lamp Anti-Rust E26 Socket Porch Lighting**MATAMEYE**$16.88**118 rev5mo ago](https://www.amazon.com/dp/B0G34HC3GH) [**FOLKSMATE 2 Pack Dusk to Dawn Outdoor Wall Light Fixtures Exterior Porch Light Waterproof Wall Sconces Lanterns Sensor Lighting Wall Mount for House Doorway Garage Black**FOLKSMATE**$28.75**88 rev5mo ago](https://www.amazon.com/dp/B0G3P66F2Y) [**Outdoor Light Fixtures Wall Mount Waterproof Front Porch Lights Modern Exterior Lighting Fixtures with E26 Socket Black Wall Sconces Lantern Lamp Outside Lights for House Garage Patio (2 Pack**FNYUSLET**$30.25**142 rev9mo ago](https://www.amazon.com/dp/B0FNWPTMV8) [**KSIPZE 50ft Outdoor led Strip Lights Waterproof IP68 RGB Outdoor led Lights with Button & Bluetooth App Control Music Sync Timer Exterior Led Rope Lights for Decor Balcony Roof Garden Pool**KSIPZE**$28.53**1,184 rev10mo ago](https://www.amazon.com/dp/B0FPQQ6XW8) [**2 Pack Dusk to Dawn Exterior Lighting Fixtures Wall Mount Sensor Outside Front Porch Lights for House Outdoor Lantern Lamp Waterproof Wall Sconce Lights Black Coach Light for Garage Entryway**FNYUSLET**$33.93**298 rev1y ago](https://www.amazon.com/dp/B0F4QPT75D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KSIPZE 50ft Outdoor led Strip Lights Waterproof IP68 RGB Outdoor led Lights with Button & Bluetooth App Control Music Sync Timer Exterior Led Rope Lights for Decor Balcony Roof Garden Pool**KSIPZE**$28.53**4.0★**▲ 408%**](https://www.amazon.com/dp/B0FPQQ6XW8) [**FOLKSMATE 2 Pack Dusk to Dawn Outdoor Wall Light Fixtures Exterior Porch Light Waterproof Wall Sconces Lanterns Sensor Lighting Wall Mount for House Doorway Garage Black**FOLKSMATE**$28.75**4.6★**▲ 316%**](https://www.amazon.com/dp/B0G3P66F2Y) [**MATAMEYE Outdoor Wall Lantern Waterproof Exterior Wall Sconce Light Fixture Black Front Door Lamp Anti-Rust E26 Socket Porch Lighting**MATAMEYE**$16.88**4.5★**▲ 298%**](https://www.amazon.com/dp/B0G34HC3GH) [**Outdoor String Lights Patio LED - 15M 50FT Outside Waterproof Dimmable**TBOSW**$15.80**4.3★**▲ 172%**](https://www.amazon.com/dp/B0FC2156RX) [**Outdoor Light Fixtures Wall Mount Waterproof Front Porch Lights Modern Exterior Lighting Fixtures with E26 Socket Black Wall Sconces Lantern Lamp Outside Lights for House Garage Patio (2 Pack**FNYUSLET**$30.25**4.7★**▲ 55%**](https://www.amazon.com/dp/B0FNWPTMV8)
**~~View all trending →~~**
## **What buyers say about outside lights for house**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**36%
*“Bright LED”*
**Assembly/Installation**10%
*“Assembly was easy”*
**Quality-Overall**10%
*“Good Quality and good lighting”*
**Value For Money**8%
*“Great buy for the money”*
**Advertised Vs Actual Product**4%
*“Better than I expected”*
**Durability**3%
*“Beautiful and durable”*
**Efficiency**3%
*“Works well on motion”*
**Remote Control**2%
*“Great Remote”*
**Design-Overall**2%
*“Beautiful design”*
**Ease Of Use**2%
*“Easy to put on”*
### **What buyers complain about **
**Durability**20%
*“falling apart”*
**Brightness/Shine/Glow**11%
*“Not Bright Enough”*
**Functionality-Overall**9%
*“Never worked”*
**Quality-Overall**8%
*“Very poor quality control”*
**Size-Overall**7%
*“Really small”*
**Water Resistance**4%
*“NOT WATERPROOF”*
**Bulb Flicker/Dimming/Color**4%
*“then got very dim again”*
**Charging**3%
*“Does not hold charge”*
**Value For Money**2%
*“overall it feels much more expensive”*
**Advertised Vs Actual Product**2%
*“NOT as advertised”*
### **Top return reasons **
**Size-Overall**31%
**Brightness/Shine/Glow**12%
**Advertised Vs Actual Product**10%
**Functionality-Overall**8%
**Bulb Flicker/Dimming/Color**7%
**Color**5%
**Value For Money**5%
**Defective Material/Parts**4%
**Quality-Overall**3%
**Assembly/Installation**2%
## **Common questions**
- **Is outside lights for house profitable to sell on Amazon United States?**
- The niche generates $412K/yr across 50 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -27.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the outside lights for house niche?**
- 41 brands and 67 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in outside lights for house?**
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 3.5%.
- **When does demand for outside lights for house peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the outside lights for house niche?**
- Listings span $12.53–$173.59; the average listing price is $35.32 (sweet spot $15–$100). The average incumbent carries 7,133 reviews — the moat a new listing must climb.
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