---
title: "Search terms — outlets - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/outlets/search-terms"
last_updated: "2026-08-08T22:10:53.857Z"
locale: en
meta:
  description: "Niche score 58/100 · $1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — outlets - Flapen"
---

# **outlets**

**Worth a look**

Shows a sweet-spot price point ($26.07 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 83Growth 24Conversion 66Competition 71Returns 79Price range 81Avg price 95Brand share 44Review moat 24Quality gap 22

**Avg price**

**Incredible****$26.07**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.3M**

$1.3M/yr · 847K searches

**Price range**

**Great****$2.82–$106.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-2.9%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****5,813.32**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Search terms