---
title: "Outlets — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/outlets"
last_updated: "2026-08-07T19:17:51.426Z"
locale: en
meta:
description: "Niche score 58/100 · $1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Outlets — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **outlets**
**Worth a look**
Shows a sweet-spot price point ($26.07 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 83Growth 24Conversion 66Competition 71Returns 79Price range 81Avg price 95Brand share 44Review moat 24Quality gap 22
**Avg price**
**Incredible****$26.07**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.3M**
$1.3M/yr · 847K searches
**Price range**
**Great****$2.82–$106.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-2.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,813.32**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, outlets is a $1.3M/yr Amazon United States market (847K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **outlets market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$1.6M–$2.1M**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**79**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 80%
**Open market**
**17%**
- Leviton26% - ENERLITES19% - ELEGRP14% - GE12% - BESTTEN8% - Amico5% - Open — no brand owns it (9 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.
23K18KHoliday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/outlets/trend)
## **Top outlets search terms**
- **outlets**238K/yr-2.1%4.0% conv. - **receptacle outlet**106K/yr-4.1%4.5% conv. - **15 amp outlet**64K/yr-4.2%7.0% conv. - **outlets receptacles**53K/yr+0.1%5.3% conv. - **standard electrical outlets**58K/yr+6.7%2.5% conv. - **duplex receptacle outlet**30K/yr+4.3%5.4% conv. - **outlet receptacle**27K/yr+2.6%5.1% conv. - **receptacle**26K/yr+20.3%3.2% conv. - **electric outlets & accessories**24K/yr-9.2%0.6% conv. - **outlet replacement**27K/yr-11.7%5.7% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/outlets/search-terms)
## **Top outlets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$39K6%$78K9%$117K12%$156K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GE UltraPro Duplex Heavy-Duty Receptacle White Wall Outlet Reinforced Yoke Self-grounding Clip 3 Prong Supports 15A UL Listed 42157**GE**$3.85**4.7★5,114 rev](https://www.amazon.com/dp/B07KFP7T3H) [2**Leviton 15 Amp 125 Volt Tamper Resistant Duplex Receptacle 10 Pack T5320-WMP White**Leviton**$9.28**4.8★7,812 rev](https://www.amazon.com/dp/B00L4KVTKK) [3**ENERLITES Duplex Receptacle Outlet Residential Grade Electrical Wall Outlet 15A 125V Self-Grounding 2-Pole 3-Wire UL Listed 61581-W-10PCS White (10 Pack)**ENERLITES**$16.57**4.7★1,032 rev](https://www.amazon.com/dp/B089T4W38W) [4**BESTTEN 20 Pack 15 Amp Decorator Wall Receptacle Outlet Non-Tamper-Resistant Wallplate Included 15A/125V/1875W UL Listed White**BESTTEN**$24.70**4.7★1,816 rev](https://www.amazon.com/dp/B07NWFK8TP) [5**Leviton 15 Amp 125 Volt Duplex Receptacle Residential Grade Grounding 10-Pack 5320-WMP White**Leviton**$5.95**4.8★2,309 rev](https://www.amazon.com/dp/B001FD3L1G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amico 50 Pack Wall Outlet 15 Amp Outlets UL Listed Tamper Resistant Standard Electrical Outlet Decorator Receptacle with Wall Plate Suitable for Home and Business 125V/1875W White**Amico**$63.92**273 rev1y ago](https://www.amazon.com/dp/B0DCZDNBZ4) [**ThunderWay Decorator Receptacle Outlet with Wall Plate Non-Tamper-Resistant Electrical Outlet 15 amp Outlet Self-Grounding UL Listed White (20 Pack)**ThunderWay**$25.42**791 rev2y ago](https://www.amazon.com/dp/B0CWG67DPW) [**ENERLITES Duplex Receptacle Outlet Tamper-Resistant Electrical Wall Outlets Residential Grade 3-Wire Self-Grounding 2-Pole 15A 125V UL Listed 61581-TR-W White 10 Pack**ENERLITES**$17.05**92 rev2y ago](https://www.amazon.com/dp/B0CW5HG6F8) [**ENERLITES 20 Pack White Decorator Receptacle with Screwless Wall Plate Standard Electrical Wall Outlet 15A 125V Self-Grounding 2-Pole 3-Wire 5-15R UL Listed 61502-TR-WSID Tamper Resistant**ENERLITES**$33.32**1,684 rev2y ago](https://www.amazon.com/dp/B089T56ZJM) [**ELEGRP USB Outlets 20 Amp Wall Outlet with 3 USB Ports Dual USB C Ports Outlets TR Tamper-Resistant USB Outlets Receptacles Wall Plate Included UL/CUL Listed 2 Pack White**ELEGRP**$25.03**1,700 rev2y ago](https://www.amazon.com/dp/B0CTZY4J29)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ENERLITES 20 Pack White Decorator Receptacle with Screwless Wall Plate Standard Electrical Wall Outlet 15A 125V Self-Grounding 2-Pole 3-Wire 5-15R UL Listed 61502-WSID Non Tamper Resistant**ENERLITES**$31.31**4.8★**▲ 192%**](https://www.amazon.com/dp/B0CT5FH2WG) [**ENERLITES Matte White Decorator Receptacle with Screwless Wall Plate Standard Electrical Wall Outlet 15A 125V Self-Grounding 2-Pole 3-Wire UL Listed 61502-TR-MWSID 10 Pack Tamper Resistant**ENERLITES**$19.06**4.6★**▲ 150%**](https://www.amazon.com/dp/B089T4RBW5) [**ELEGRP USB Outlets 20 Amp Wall Outlet with 3 USB Ports Dual USB C Ports Outlets TR Tamper-Resistant USB Outlets Receptacles Wall Plate Included UL/CUL Listed 2 Pack White**ELEGRP**$25.03**4.7★**▲ 66%**](https://www.amazon.com/dp/B0CTZY4J29) [**TOPGREENER USB Outlet 4.2A Type C & Type A Wall Outlet 15 Amp Tamper Resistant Receptacle Plug Charging Power Outlet with USB Ports Wall Plate Included UL Listed TU21536AC-W-6PCS White 6 Pack**TOPGREENER**$49.01**4.6★**▲ 58%**](https://www.amazon.com/dp/B09FLN9SZX) [**BESTTEN 20 Pack 15 Amp Decorator Wall Receptacle Outlet Non-Tamper-Resistant Wallplate Included 15A/125V/1875W UL Listed White**BESTTEN**$24.70**4.7★**▲ 44%**](https://www.amazon.com/dp/B07NWFK8TP)
**~~View all trending →~~**
## **What buyers say about outlets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good Quality”*
**Socket/Port/Plug**12%
*“Love all the USB ports”*
**Charging**10%
*“Fast charge”*
**Advertised Vs Actual Product**9%
*“Exactly as shown”*
**Assembly/Installation**9%
*“Easy setup”*
**Value For Money**9%
*“Great buy for the money”*
**Ease Of Use**8%
*“Easy to use”*
**Size-Overall**3%
*“Fits exactly what I was looking for”*
**Design-Overall**3%
*“Good design”*
**Connectivity-Overall**2%
*“The connection is good”*
### **What buyers complain about **
**Socket/Port/Plug**12%
*“Not all USB ports work”*
**Durability**10%
*“Broke very quickly”*
**Charging**10%
*“Usually it won't charge”*
**Quality-Overall**8%
*“Unreliable Quality”*
**Functionality-Overall**7%
*“Did not work”*
**Size-Overall**6%
*“It didnt fit”*
**Assembly/Installation**3%
*“This I cant install myself”*
**Flammable**2%
*“Fire Hazard”*
**Ease Of Use**2%
*“are hard to get off”*
**Connectivity-Overall**2%
*“It just didnt create a good connection”*
### **Top return reasons **
**Size-Overall**29%
**Charging**13%
**Compatibility-Overall**11%
**Socket/Port/Plug**8%
**Functionality-Overall**7%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**4%
**Value For Money**4%
**Connectivity-Overall**3%
**Color**2%
## **Common questions**
- **Is outlets profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 44 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the outlets niche?**
- 15 brands and 79 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in outlets?**
- Top complaints mined from reviews: Socket/Port/Plug, Durability, Charging. The return rate is 1.8%.
- **When does demand for outlets peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the outlets niche?**
- Listings span $2.82–$106.24; the average listing price is $26.07 (sweet spot $15–$100). The average incumbent carries 5,813 reviews — the moat a new listing must climb.
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