---
title: "Outdoor Wire — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/outdoor-wire"
last_updated: "2026-08-08T21:18:44.294Z"
locale: en
meta:
description: "Niche score 44/100 · $86K/yr market · 70K searches/yr · $67.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $86K/yr market · 70K searches/yr · $67.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Outdoor Wire — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **outdoor wire**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 65Conversion 23Competition 58Returns 73Price range 52Avg price 87Brand share 7Review moat 59Quality gap 16
**Avg price**
**Great****$67.21**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+44.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****1,132.36**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$7.43–$172.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$86K**
$86K/yr · 70K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, outdoor wire is a $86K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **outdoor wire market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$101K–$134K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#232**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 96%
**Open market**
**2%**
- FIRMERST33% - Southwire25% - energeaster23% - VN Infinite quality12% - Hillman4% - Wirefy1% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.5% search growth over the last 90 days.
3K2KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/outdoor-wire/trend)
## **Top outdoor wire search terms**
- **underground wire**17K/yr+35.9%1.4% conv. - **outdoor wire**14K/yr+51.4%1.6% conv. - **outdoor electrical wire**11K/yr+54.4%1.5% conv. - **underground electrical wire**7K/yr+29.2%1.1% conv. - **uf cable**4K/yr+31.7%1.9% conv. - **outdoor electric wire**4K/yr+31.3%1.4% conv. - **direct burial electrical wire**3K/yr+160.3%1.4% conv. - **uf wire**3K/yr+39.1%1.8% conv. - **direct burial romex**3K/yr+33.1%1.6% conv. - **outdoor romex**3K/yr+61.9%3.6% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/outdoor-wire/search-terms)
## **Top outdoor wire products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$7K12%$10K16%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**14/2 UF-B Wire 50FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$37.79**4.9★51 rev](https://www.amazon.com/dp/B0FSZHVDRJ) [2**FIRMERST 12/2 UF Wire Outdoor Direct Burial Underground Feeder Cable 100ft**FIRMERST**$93.64**4.8★261 rev](https://www.amazon.com/dp/B0DYDXSKTY) [3**Southwire 12/2 UF B Wire with Ground 100 ft Gray Solid Copper Direct Burial Cable for Outdoor & Underground Use 600V**Southwire**$92.75**4.8★3,924 rev](https://www.amazon.com/dp/B000BPCWTG) [4**Southwire 12/2 UF B Wire with Ground 50 ft Gray Solid Copper Direct Burial Cable for Outdoor & Underground Use 600V**Southwire**$45.01**4.8★3,924 rev](https://www.amazon.com/dp/B000VHDRDO) [5**FIRMERST 14/2 UF-B Wire with Ground 50 FT Direct Burial Feeder Cable**FIRMERST**$39.63**4.6★123 rev](https://www.amazon.com/dp/B0F18ZF517)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**14/2 UF-B Wire 50FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$37.79**51 rev10mo ago](https://www.amazon.com/dp/B0FSZHVDRJ) [**12/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$95.04**67 rev10mo ago](https://www.amazon.com/dp/B0FSZHLYK3) [**12/2 UF-B Wire 150 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$136.62**67 rev10mo ago](https://www.amazon.com/dp/B0FSZJQHFR) [**12/2 UF-B Wire 50 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$48.66**67 rev10mo ago](https://www.amazon.com/dp/B0FSZJMHRW) [**FIRMERST 10/2 UF-B Wire with Ground 100 FT Direct Burial Feeder Cable**FIRMERST**$156.02**21 rev10mo ago](https://www.amazon.com/dp/B0FPQM8FMR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VN Infinite quality 14/2 UF-B Copper Wire 14 Gauge Outdoor Direct Burial Electrical Underground Cable 14AWG 2 Connector Insulated Jacket Gray (50 FT)**VN Infinite quality**$35.77**5.0★**▲ 188%**](https://www.amazon.com/dp/B0FPGNFS7B) [**12/2 UF-B Wire 100 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$95.04**4.6★**▲ 187%**](https://www.amazon.com/dp/B0FSZHLYK3) [**12/2 UF-B Wire 150 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$136.62**4.6★**▲ 183%**](https://www.amazon.com/dp/B0FSZJQHFR) [**14/2 UF-B Wire 50FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$37.79**4.9★**▲ 183%**](https://www.amazon.com/dp/B0FSZHVDRJ) [**12/2 UF-B Wire 50 FT Pure Copper Direct Burial Cable Sunlight & Moisture Resistant Ideal for Outdoor Lighting & Pump Installations & Residential Indoor Electrical Projects**energeaster**$48.66**4.6★**▲ 179%**](https://www.amazon.com/dp/B0FSZJMHRW)
**~~View all trending →~~**
## **What buyers say about outdoor wire**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“High quality wire and great value”*
**Value For Money**22%
*“Excellent value”*
**Advertised Vs Actual Product**18%
*“As advertised”*
**Ease Of Use**8%
*“Easy to use”*
**Efficiency**7%
*“Works great”*
**Flexibility**3%
*“yet flexible enough to make installation simple and hassle-free”*
**Thickness**2%
*“Perfect thickness able to bend”*
**Size-Overall**2%
*“I've been buying this size”*
**Rusts/Corrodes**1%
*“No rust”*
**Strength**1%
*“Sturdy yet flexible insulation with tinned wire”*
### **What buyers complain about **
**Quality-Overall**11%
*“Cheap”*
**Advertised Vs Actual Product**11%
*“not exactly as they said”*
**Value For Money**10%
*“Cost $200+ for one month”*
**Size-Overall**8%
*“wire was significantly shorter than the advertised 100ft”*
**Ease Of Use**8%
*“It doesnt come much easier than this”*
**Compatibility-Overall**6%
*“Didn't work on my car”*
**Weight Heavy**6%
*“It's grey and heavy”*
**Functionality-Overall**6%
*“Wouldn't work for what w we needed”*
**Design-Overall**3%
*“Poor construction”*
**Strength**3%
*“The cover on the former turned brittle”*
### **Top return reasons **
**Size-Overall**24%
**Value For Money**16%
**Thin**12%
**Advertised Vs Actual Product**12%
**Thickness**6%
**Functionality-Overall**5%
**Assembly/Installation**3%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Product Condition**2%
## **Common questions**
- **Is outdoor wire profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 25 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +44.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the outdoor wire niche?**
- 8 brands and 53 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in outdoor wire?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 2.1%.
- **When does demand for outdoor wire peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the outdoor wire niche?**
- Listings span $7.43–$172.16; the average listing price is $67.21 (sweet spot $15–$100). The average incumbent carries 1,132 reviews — the moat a new listing must climb.
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