---
title: "Outdoor String Lights — $3.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/outdoor-string-lights"
last_updated: "2026-08-07T13:28:00.063Z"
locale: en
meta:
description: "Niche score 56/100 · $3.6M/yr market · 6.1M searches/yr · $36.73 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $3.6M/yr market · 6.1M searches/yr · $36.73 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Outdoor String Lights — $3.6M/yr Amazon US Niche (2026) - Flapen"
---
# **outdoor string lights**
**Launch it**
A $3.6M/yr market growing +14.0% this quarter with returns at 4.0% — clears our launch bar.
Market size 96Growth 43Conversion 20Competition 67Returns 37Price range 53Avg price 95Brand share 78Review moat 32Quality gap 27
**Market size**
**Incredible****$3.6M**
$3.6M/yr · 6.1M searches
**Avg price**
**Incredible****$36.73**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$12.53–$173.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+14.0%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,305.66**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, outdoor string lights is a $3.6M/yr Amazon United States market (6.1M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov. Verdict: Launch it — 56/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **outdoor string lights market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$3.7M–$4.6M**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**27 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**57%**
Top 20: 93%
**Top-5 click share**
**45%**
Top 20: 80%
**Open market**
**37%**
- BesLowe23% - MATAMEYE14% - DESIGNERS FOUNTAIN8% - Yisuro7% - MAXvolador6% - hameso5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +14.0% search growth over the last 90 days.
350K250KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/outdoor-string-lights/trend)
## **Top outdoor string lights search terms**
- **outdoor lights for house**824K/yr-12.8%0.6% conv. - **porch lights**402K/yr+133.6%0.8% conv. - **porch lights outdoor**768K/yr-18.9%0.8% conv. - **outdoor wall lights**543K/yr+27.6%0.4% conv. - **exterior lighting fixtures**577K/yr+10.1%1.2% conv. - **outdoor light fixture**454K/yr+17.1%1.0% conv. - **porch light**459K/yr-15.7%1.1% conv. - **outdoor lamp**263K/yr+23.7%0.3% conv. - **outdoor porch light**227K/yr+8.9%0.9% conv. - **outdoor sconce lights**203K/yr+33.6%0.7% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/outdoor-string-lights/search-terms)
## **Top outdoor string lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$179K10%$358K15%$537K20%$716K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BesLowe Outdoor Wall Light Fixtures Modern Black Exterior Wall Lanterns**BesLowe**$38.38**4.7★4,303 rev](https://www.amazon.com/dp/B09J4DV34G) [2**DESIGNERS FOUNTAIN Preston Outdoor Light Fixture 8 Inch Exterior Wall Lantern Sconce for Front Door Patio and Porch Black 1161-BK**DESIGNERS FOUNTAIN**$12.53**4.6★10,955 rev](https://www.amazon.com/dp/B00EGPQEB4) [3**MATAMEYE Outdoor Wall Lantern Exterior Waterproof Wall Sconce Light Fixtures Black Front Door Wall Lighting with Clear Beveled Glass Shade 2 Pack**MATAMEYE**$22.81**4.6★2,169 rev](https://www.amazon.com/dp/B0BN7CHSVZ) [4**Yisuro Porch Lights with GFCI Outlet Dusk to Dawn Outdoor Lights with Outlet 3 Lighting Modes Exterior Light Fixture Waterproof Outside Lights for House Front Door Patio Garage**Yisuro**$44.47**4.6★2,368 rev](https://www.amazon.com/dp/B0B19DYMQJ) [5**hameso Black Dusk to Dawn Wall Mount Porch Lights Exterior Light Fixtures**hameso**$21.28**4.6★837 rev](https://www.amazon.com/dp/B0DPFZXMZ1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FNYUSLET Dusk to Dawn Outdoor Porch Lighting Fixtures Wall Mount Sensor Exterior Wall Light for House Ouside Lantern Lamp Waterproof Wall Sconce Lights Black Metal Coach Light for Garage Entryway**FNYUSLET**$17.85**46 rev2mo ago](https://www.amazon.com/dp/B0GSR5RN6R) [**MATAMEYE Outdoor Wall Lantern Waterproof Exterior Wall Sconce Light Fixture Black Front Door Lamp Anti-Rust E26 Socket Porch Lighting**MATAMEYE**$16.88**118 rev5mo ago](https://www.amazon.com/dp/B0G34HC3GH) [**FOLKSMATE 2 Pack Dusk to Dawn Outdoor Wall Light Fixtures Exterior Porch Light Waterproof Wall Sconces Lanterns Sensor Lighting Wall Mount for House Doorway Garage Black**FOLKSMATE**$28.75**88 rev5mo ago](https://www.amazon.com/dp/B0G3P66F2Y) [**KDG Black Outdoor Waterproof Modern Patio Wall Light Fixtures Set of 2**KDG**$61.22**59 rev7mo ago](https://www.amazon.com/dp/B0FV318J2G) [**Outdoor Light Fixtures Wall Mount Waterproof Front Porch Lights Modern Exterior Lighting Fixtures with E26 Socket Black Wall Sconces Lantern Lamp Outside Lights for House Garage Patio (2 Pack**FNYUSLET**$30.25**142 rev9mo ago](https://www.amazon.com/dp/B0FNWPTMV8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FNYUSLET Dusk to Dawn Outdoor Porch Lighting Fixtures Wall Mount Sensor Exterior Wall Light for House Ouside Lantern Lamp Waterproof Wall Sconce Lights Black Metal Coach Light for Garage Entryway**FNYUSLET**$17.85**4.6★**▲ 288%**](https://www.amazon.com/dp/B0GSR5RN6R) [**hameso Wall Mount Black Porch Light Outdoor Wall Light with Textured Glass**hameso**$19.56**4.8★**▲ 189%**](https://www.amazon.com/dp/B0DS4GF7VB) [**MATAMEYE Outdoor Wall Lantern Waterproof Exterior Wall Sconce Light Fixture Black Front Door Lamp Anti-Rust E26 Socket Porch Lighting**MATAMEYE**$16.88**4.5★**▲ 177%**](https://www.amazon.com/dp/B0G34HC3GH) [**FOLKSMATE 2 Pack Dusk to Dawn Outdoor Wall Light Fixtures Exterior Porch Light Waterproof Wall Sconces Lanterns Sensor Lighting Wall Mount for House Doorway Garage Black**FOLKSMATE**$28.75**4.6★**▲ 164%**](https://www.amazon.com/dp/B0G3P66F2Y) [**KDG Black Outdoor Waterproof Modern Patio Wall Light Fixtures Set of 2**KDG**$61.22**4.8★**▲ 151%**](https://www.amazon.com/dp/B0FV318J2G)
**~~View all trending →~~**
## **What buyers say about outdoor string lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**28%
*“BRIGHT LIGHTS”*
**Assembly/Installation**12%
*“Easily installed”*
**Quality-Overall**11%
*“Amazing quality”*
**Value For Money**10%
*“Fair price”*
**Advertised Vs Actual Product**4%
*“As described”*
**Charging**4%
*“easy to charge”*
**Design-Overall**3%
*“Great looking”*
**Ease Of Use**2%
*“Easy to hang”*
**Size-Overall**2%
*“Good fit”*
**Durability**2%
*“Sturdy and durable”*
### **What buyers complain about **
**Durability**12%
*“Poor durability”*
**Size-Overall**9%
*“Not large enough”*
**Charging**9%
*“Will not charge at all”*
**Brightness/Shine/Glow**8%
*“Not bright enough”*
**Quality-Overall**8%
*“Low quality”*
**Functionality-Overall**6%
*“did not work as described”*
**Bulb Flicker/Dimming/Color**4%
*“flicker like crazy”*
**Battery Life**3%
*“Poor Battery Life”*
**Advertised Vs Actual Product**3%
*“Not as they appear”*
**Rusts/Corrodes**3%
*“the product has manifested signs of rust”*
### **Top return reasons **
**Size-Overall**40%
**Advertised Vs Actual Product**9%
**Brightness/Shine/Glow**8%
**Color**8%
**Functionality-Overall**6%
**Bulb Flicker/Dimming/Color**5%
**Value For Money**5%
**Defective Material/Parts**3%
**Quality-Overall**3%
**Charging**2%
## **Common questions**
- **Is outdoor string lights profitable to sell on Amazon United States?**
- The niche generates $3.6M/yr across 38 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +14.0%. Flapen's verdict: Launch it (56/100).
- **How competitive is the outdoor string lights niche?**
- 27 brands and 44 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in outdoor string lights?**
- Top complaints mined from reviews: Durability, Size-Overall, Charging. The return rate is 4.0%.
- **When does demand for outdoor string lights peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the outdoor string lights niche?**
- Listings span $12.53–$173.59; the average listing price is $36.73 (sweet spot $15–$100). The average incumbent carries 3,306 reviews — the moat a new listing must climb.
## **Related niches in Tools & Home Improvement**
- 73 [**solar outdoor lights**](https://flapen.com/research/us/tools-home-improvement/solar-outdoor-lights)$30.2M/yr+39.8%**Launch it**- 73 [**shower lamp**](https://flapen.com/research/us/tools-home-improvement/shower-lamp)$2.8M/yr+30.2%**Launch it**- 73 [**solar flowers**](https://flapen.com/research/us/tools-home-improvement/solar-flowers)$607K/yr+52.0%**Worth a look**- 73 [**american flag lights**](https://flapen.com/research/us/tools-home-improvement/american-flag-lights)$465K/yr+736.5%**Worth a look**- 73 [**solar fairy lights**](https://flapen.com/research/us/tools-home-improvement/solar-fairy-lights)$3.5M/yr+64.6%**Launch it**- 73 [**solar watering can with cascading lights**](https://flapen.com/research/us/tools-home-improvement/solar-watering-can-with-cascading-lights)$304K/yr+124.3%**Worth a look**[**All Tools & Home Improvement niches **](https://flapen.com/research/us/tools-home-improvement)