---
title: "Trend — outdoor plug in light - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/outdoor-plug-in-light/trend"
last_updated: "2026-08-08T22:55:24.443Z"
locale: en
meta:
  description: "Niche score 49/100 · $66K/yr market · 170K searches/yr · $37.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · $66K/yr market · 170K searches/yr · $37.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — outdoor plug in light - Flapen"
---

# **outdoor plug in light**

**Skip it**

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Market size 17Growth 23Conversion 13Competition 94Returns 45Price range 56Avg price 95Brand share 97Review moat 40Quality gap 38

**Brand share**

**Incredible****24%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$37.61**

avg listing price — sweet spot $15–$100

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Price range**

**Good****$12.53–$163.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****2,516.11**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-3.4%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$66K**

$66K/yr · 170K searches

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend