---
title: "Outdoor Plug in Light — $66K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/outdoor-plug-in-light"
last_updated: "2026-08-08T22:08:20.692Z"
locale: en
meta:
description: "Niche score 49/100 · $66K/yr market · 170K searches/yr · $37.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $66K/yr market · 170K searches/yr · $37.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Outdoor Plug in Light — $66K/yr Amazon US Niche (2026) - Flapen"
---
# **outdoor plug in light**
**Skip it**
Weak search conversion (1.0%) — this niche doesn't clear our bar today.
Market size 17Growth 23Conversion 13Competition 94Returns 45Price range 56Avg price 95Brand share 97Review moat 40Quality gap 38
**Brand share**
**Incredible****24%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$37.61**
avg listing price — sweet spot $15–$100
**Competition**
**Great****21%**
top-5 click share — an open shelf
**Price range**
**Good****$12.53–$163.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,516.11**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$66K**
$66K/yr · 170K searches
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, outdoor plug in light is a $66K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 24% of demand. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **outdoor plug in light market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$56K–$75K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#152**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **99%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.
**Brands**
**90 **▼falling
**Sellers**
**117**
**Top-5 brand share**
**24%**
Top 20: 60%
**Top-5 click share**
**21%**
Top 20: 49%
**Open market**
**72%**
- ALL FORTUNE6% - KOLAKODLUX5% - BesLowe5% - MATAMEYE4% - MUCLUD4% - Onforu4%
## **Demand**
Weekly Amazon search volume, last 30 weeks — -3.4% search growth over the last 90 days.
4K3KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/outdoor-plug-in-light/trend)
## **Top outdoor plug in light search terms**
- **outdoor plug in light**33K/yr+0.5%0.8% conv. - **patio lamps outdoor**14K/yr+26.4%0.6% conv. - **porch lamp**12K/yr+21.6%0.9% conv. - **outdoor lamps for porch**19K/yr-34.8%0.6% conv. - **lamp outdoor**10K/yr+15.8%0.8% conv. - **reflectores para exteriores**20K/yr-43.1%0.4% conv. - **porch lamps outdoor**8K/yr+40.6%1.1% conv. - **lamparas led exteriores**16K/yr-38.2%0.3% conv. - **lmparas led para exteriores**10K/yr-28.6%0.2% conv. - **outside lamps for porch**7K/yr-21.6%1.1% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/outdoor-plug-in-light/search-terms)
## **Top outdoor plug in light products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ALL FORTUNE Cordless Rechargeable Outdoor Table Lamps Battery Operated Table Lamp Stepless Dimmable for Patio Living Room and Bedroom (Bulb Included) - Set of 2 (Beige)**ALL FORTUNE**$33.13**4.5★300 rev](https://www.amazon.com/dp/B0DCGS63VR) [2**MUCLUD 4Pack LED Flood Light Outdoor 100W LED Work Light 11000lmwith 6FT US Plug IP66 Waterproof Exterior Security Lights 6000K Daylight White Outside Floodlights Slim Design for Playground Yard**MUCLUD**$53.08**4.6★279 rev](https://www.amazon.com/dp/B0C7WGPYQV) [3**BesLowe Outdoor Wall Light Fixtures Modern Black Exterior Wall Lanterns**BesLowe**$38.38**4.7★4,303 rev](https://www.amazon.com/dp/B09J4DV34G) [4**VISFLAIR 2 Pack Solar Lights with Plant Stand Outdoor Floor Lamps Waterproof Solar Powered Floor Lamps for Patio Deck Porch Yard Garden Decor**VISFLAIR**$55.88**4.5★1,144 rev](https://www.amazon.com/dp/B09QMH6C92) [5**KOLAKODLUX Hanging Lamp with Plug in Cord Outdoor Lamps for Patio Waterproof Pendant Light with Plug Outdoor Lamps for Patio Waterproof Hanging Pendant Light with Plug in Cord MA6006**KOLAKODLUX**$22.52**4.5★637 rev](https://www.amazon.com/dp/B0B29B5QKY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FNYUSLET Dusk to Dawn Outdoor Porch Lighting Fixtures Wall Mount Sensor Exterior Wall Light for House Ouside Lantern Lamp Waterproof Wall Sconce Lights Black Metal Coach Light for Garage Entryway**FNYUSLET**$17.85**46 rev2mo ago](https://www.amazon.com/dp/B0GSR5RN6R) [**MATAMEYE Outdoor Wall Lantern Waterproof Exterior Wall Sconce Light Fixture Black Front Door Lamp Anti-Rust E26 Socket Porch Lighting**MATAMEYE**$16.88**118 rev5mo ago](https://www.amazon.com/dp/B0G34HC3GH) [**LEOKED 46 Solar Outdoor Floor Lamps for Patio Decor Rattan Wicker Lights Hand Woven Lamp Stable Metal Lanterns Outdoor Waterproof Ideal for Gardens Yards Pathways Driveways and Porches**LEOKED**$44.39**52 rev7mo ago](https://www.amazon.com/dp/B0G4GNQ1BR) [**SAIWEYA Outdoor Waterproof Shower Lamp 5200mAh Cordless Rechargeable Table Lamp with Touch Dimming IP65 Wireless LED Night Light for Patio Camping Bathroom Restaurant & Kitchen**SAIWEYA**$27.24**251 rev8mo ago](https://www.amazon.com/dp/B0FRXMN1Y2) [**PASAMIC Solar Post Lights Outdoor 2-Pack 63 Solar Lamp Posts Waterproof with 1 Replaceable Bulb Warm White Dusk to Dawn Pole Lights for Garden Patio Pathway**PASAMIC**$37.77**2,224 rev8mo ago](https://www.amazon.com/dp/B0C2ZL4ZMG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FNYUSLET Dusk to Dawn Outdoor Porch Lighting Fixtures Wall Mount Sensor Exterior Wall Light for House Ouside Lantern Lamp Waterproof Wall Sconce Lights Black Metal Coach Light for Garage Entryway**FNYUSLET**$17.85**4.6★**▲ 321%**](https://www.amazon.com/dp/B0GSR5RN6R) [**LEOKED 46 Solar Outdoor Floor Lamps for Patio Decor Rattan Wicker Lights Hand Woven Lamp Stable Metal Lanterns Outdoor Waterproof Ideal for Gardens Yards Pathways Driveways and Porches**LEOKED**$44.39**3.6★**▲ 267%**](https://www.amazon.com/dp/B0G4GNQ1BR) [**SAIWEYA Outdoor Waterproof Shower Lamp 5200mAh Cordless Rechargeable Table Lamp with Touch Dimming IP65 Wireless LED Night Light for Patio Camping Bathroom Restaurant & Kitchen**SAIWEYA**$27.24**4.7★**▲ 251%**](https://www.amazon.com/dp/B0FRXMN1Y2) [**Olafus 80W Plug in Flood Lights Dusk to Dawn Outdoor Lighting 8000LM Exterior LED Security Light with Remote IP65 Waterproof 6500K 3 Adjustable Heads Photocell Light for Yard Garage Black**Olafus**$28.52**4.7★**▲ 215%**](https://www.amazon.com/dp/B0DJ2BMTD4) [**MATAMEYE Outdoor Wall Lantern Waterproof Exterior Wall Sconce Light Fixture Black Front Door Lamp Anti-Rust E26 Socket Porch Lighting**MATAMEYE**$16.88**4.5★**▲ 189%**](https://www.amazon.com/dp/B0G34HC3GH)
**~~View all trending →~~**
## **What buyers say about outdoor plug in light**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**34%
*“BRIGHT LIGHTS”*
**Assembly/Installation**9%
*“Easy to assemble”*
**Quality-Overall**9%
*“Amazing quality”*
**Value For Money**8%
*“Fair price”*
**Charging**4%
*“Easy to charge”*
**Advertised Vs Actual Product**4%
*“Better than I expected”*
**Design-Overall**3%
*“Sleek look”*
**Efficiency**2%
*“works great”*
**Ease Of Use**2%
*“easy put-together”*
**Durability**2%
*“Beautiful and durable”*
### **What buyers complain about **
**Durability**12%
*“Fell apart”*
**Brightness/Shine/Glow**10%
*“Very dim”*
**Charging**10%
*“Doesnt charge”*
**Quality-Overall**8%
*“Very poor quality control”*
**Size-Overall**8%
*“Much smaller”*
**Functionality-Overall**7%
*“Never worked”*
**Water Resistance**3%
*“Not water proof”*
**Bulb Flicker/Dimming/Color**3%
*“Very dim light”*
**Battery Life**2%
*“Battery sucks”*
**Value For Money**2%
*“overall it feels much more expensive”*
### **Top return reasons **
**Size-Overall**33%
**Brightness/Shine/Glow**14%
**Advertised Vs Actual Product**8%
**Functionality-Overall**7%
**Defective Material/Parts**6%
**Bulb Flicker/Dimming/Color**5%
**Value For Money**5%
**Charging**4%
**Color**3%
**Quality-Overall**2%
## **Common questions**
- **Is outdoor plug in light profitable to sell on Amazon United States?**
- The niche generates $66K/yr across 114 tracked products. 17 of 21 products launched in the last 360 days are still selling. 90-day search growth is -3.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the outdoor plug in light niche?**
- 90 brands and 117 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 24% of demand.
- **What do buyers complain about in outdoor plug in light?**
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Charging. The return rate is 3.4%.
- **What does it cost to enter the outdoor plug in light niche?**
- Listings span $12.53–$163.10; the average listing price is $37.61 (sweet spot $15–$100). The average incumbent carries 2,516 reviews — the moat a new listing must climb.
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