---
title: "Outdoor Motion Light — $476K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/outdoor-motion-light"
last_updated: "2026-08-06T04:16:40.312Z"
locale: en
meta:
description: "Niche score 58/100 · $476K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $476K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Outdoor Motion Light — $476K/yr Amazon US Niche (2026) - Flapen"
---
# **outdoor motion light**
**Worth a look**
Shows a sweet-spot price point ($28.29 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 59Growth 30Conversion 43Competition 73Returns 57Price range 89Avg price 95Brand share 83Review moat 22Quality gap 50
**Avg price**
**Incredible****$28.29**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.92–$67.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$476K**
$476K/yr · 491K searches
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+3.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****9,913.02**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, outdoor motion light is a $476K/yr Amazon United States market (491K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **outdoor motion light market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$424K–$566K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**31 **—flat
**Sellers**
**61**
**Top-5 brand share**
**52%**
Top 20: 90%
**Top-5 click share**
**41%**
Top 20: 75%
**Open market**
**43%**
- daphino14% - LUTEC14% - Tuffenough13% - HMCITY6% - ALUSSO6% - CLAONER5%
## **Demand**
Weekly Amazon search volume, last 8 weeks — +3.9% search growth over the last 90 days.
7K5KPrime Day '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/outdoor-motion-light/trend)
## **Top outdoor motion light search terms**
- **motion detector lights for outside**105K/yr+6.1%2.2% conv. - **security lights**114K/yr-7.4%1.1% conv. - **outdoor motion light**91K/yr-2.7%2.1% conv. - **outdoor sensor light**39K/yr+23.9%1.7% conv. - **motion light outdoor**39K/yr+13.8%1.7% conv. - **solar spotlight outdoor**16K/yr+49.3%1.8% conv. - **motion outdoor light**14K/yr+8.8%2.0% conv. - **solar spot light outdoor**11K/yr+50.3%1.9% conv. - **solar power spot light**7K/yr+70.8%2.4% conv. - **bright motion sensor light outdoor**9K/yr-6.7%2.2% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/outdoor-motion-light/search-terms)
## **Top outdoor motion light products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$19K8%$38K12%$57K16%$76K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tuffenough Solar Outdoor Lights 2500LM 210 LED Security Lights with Remote Control 3 Heads Motion Sensor Lights IP65 Waterproof 270 Wide Angle Flood Wall Lights with 3 Modes(2 Packs)**Tuffenough**$28.75**4.4★40,326 rev](https://www.amazon.com/dp/B09F3DJNGF) [2**daphino 2500LM Solar Lights Outdoor with Motion Sensor 3 Head 270 Wide Angle Street Area Lights IP65 Waterproof Security Lighting with 3 Modes(Non-Remote 2 Pcs)**daphino**$24.05**4.5★4,062 rev](https://www.amazon.com/dp/B0D47FT8LN) [3**LUTEC 72W 7500LM LED Security Lights Motion Sensor Light Outdoor 5000K Daylight IP65 Waterproof Dusk to Dawn 3-Head Motion Detected Flood Light for Garage Yard Porch(Black)**LUTEC**$36.04**4.6★1,950 rev](https://www.amazon.com/dp/B0BBV7GFPL) [4**LUTEC 32W 3500 Lumen LED Security Lights Motion Sensor Light Outdoor 5000K Daylight IP65 Waterproof Dusk to Dawn Hardwired Motion Detector Flood Light for Garage Yard Porch-Black**LUTEC**$32.49**4.5★1,623 rev](https://www.amazon.com/dp/B09VP9HLT9) [5**HMCITY Solar Lights Outdoor 120 LED with 3 Lighting Modes Motion Sensor Wall Lights IP65 Waterproof Solar Powered for Garden Patio Yard (Back Button 2Packs Black Shell-Daylight White)**HMCITY**$13.18**4.4★68,321 rev](https://www.amazon.com/dp/B07ZSC6TNB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Solar Outdoor Lights Motion Sensor 2500LM 286 LED Security Flood Lights with Visual Battery & Mode Display 3 Lighting Modes IP65 Waterproof 3-Head Wide Angle for Garage Yard Patio (2 Pack)**CLAONER**$21.04**785 rev6mo ago](https://www.amazon.com/dp/B0G8JRSLKB) [**ALUSSO Motion Sensor Outdoor Lights 30W 3500LM Flood Lights Outdoor 120V 3 Modes (Dusk to Dawn/Auto/On Time) 3CCT 3000K/4000K/6500K Waterproof Hardwired Security Light ETL Listed for Porch 1PC**ALUSSO**$27.44**266 rev1y ago](https://www.amazon.com/dp/B0DP5YR4VC) [**Onforu 32W 2 Head Motion Sensor Outdoor Lights 3200LM 6500K LED Security Light Hardwired Dusk to Dawn Motion Detector Light for Outside IP65 Waterproof Flood Lights for Garage Yard(Black)**Onforu**$22.05**466 rev1y ago](https://www.amazon.com/dp/B0DMVNJCY3) [**ALUSSO Motion Sensor Outdoor Lights Hardwired(Not Solar) 40W 4500LM Flood Lights Outdoor 120V 3CCT 3000K/4000K/6500K 3 Modes(Dusk to Dawn/Auto/On Time) Security Light for Garage Yard Porch Black ETL**ALUSSO**$27.25**204 rev1y ago](https://www.amazon.com/dp/B0DP5YVWB3) [**Aootek Solar Motion Sensor Lights Outdoor 120 LEDs Black 6 Pack**Aootek**$22.91**56,260 rev1y ago](https://www.amazon.com/dp/B0DSKF9KDR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**daphino 2500LM Solar Lights Outdoor with Motion Sensor 3 Head 270 Wide Angle Street Area Lights IP65 Waterproof Security Lighting with 3 Modes(Remote 2 Pcs)**daphino**$28.87**4.4★**▲ 172%**](https://www.amazon.com/dp/B0DNFH9RKP) [**Solar Outdoor Lights Motion Sensor 2500LM 286 LED Security Flood Lights with Visual Battery & Mode Display 3 Lighting Modes IP65 Waterproof 3-Head Wide Angle for Garage Yard Patio (2 Pack)**CLAONER**$21.04**4.4★**▲ 166%**](https://www.amazon.com/dp/B0G8JRSLKB) [**Aootek Solar Motion Sensor Lights Outdoor 120 LEDs Black 6 Pack**Aootek**$22.91**4.4★**▲ 116%**](https://www.amazon.com/dp/B0DSKF9KDR) [**Peasur 1 Pack Solar Spot Lights Outdoor Solar Spotlights Outdoor Waterproof 2-in-1 Auto On/Off Landscape Lighting for Outside Yard Wall Garden Pathway**Peasur**$10.92**4.4★**▲ 114%**](https://www.amazon.com/dp/B0DC6RPZ52) [**ALUSSO Motion Sensor Outdoor Lights 30W 3500LM Flood Lights Outdoor 120V 3 Modes (Dusk to Dawn/Auto/On Time) 3CCT 3000K/4000K/6500K Waterproof Hardwired Security Light ETL Listed for Porch 1PC**ALUSSO**$27.44**4.5★**▲ 86%**](https://www.amazon.com/dp/B0DP5YR4VC)
**~~View all trending →~~**
## **What buyers say about outdoor motion light**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**41%
*“Bright Light”*
**Quality-Overall**9%
*“Best quality”*
**Assembly/Installation**8%
*“EASY TO INSTALL”*
**Value For Money**8%
*“they are affordable”*
**Advertised Vs Actual Product**4%
*“AS EXPECTED”*
**Motion Detection**4%
*“the motion sensor is good”*
**Efficiency**4%
*“detector works well”*
**Durability**3%
*“material is durable”*
**Charging**2%
*“Charge fast”*
**Ease Of Use**1%
*“Makes life a little easier”*
### **What buyers complain about **
**Durability**17%
*“Did not last”*
**Brightness/Shine/Glow**14%
*“Brightness doesn't last”*
**Functionality-Overall**12%
*“not functioning”*
**Quality-Overall**8%
*“Poor quality control”*
**Size-Overall**5%
*“Small size”*
**Water Resistance**4%
*“NOT WATERPROOF”*
**Charging**4%
*“Does not hold the charge”*
**Bulb Flicker/Dimming/Color**4%
*“Flickering”*
**Value For Money**3%
*“WAY CHEAPER Than Walmart”*
**Battery Life**2%
*“Awful battery life”*
### **Top return reasons **
**Size-Overall**21%
**Brightness/Shine/Glow**20%
**Functionality-Overall**10%
**Bulb Flicker/Dimming/Color**9%
**Color**7%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**6%
**Value For Money**4%
**Charging**3%
**Assembly/Installation**2%
## **Common questions**
- **Is outdoor motion light profitable to sell on Amazon United States?**
- The niche generates $476K/yr across 43 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the outdoor motion light niche?**
- 31 brands and 61 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in outdoor motion light?**
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 2.7%.
- **What does it cost to enter the outdoor motion light niche?**
- Listings span $10.92–$67.02; the average listing price is $28.29 (sweet spot $15–$100). The average incumbent carries 9,913 reviews — the moat a new listing must climb.
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