---
title: "Search terms — outdoor lamp - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/outdoor-lamp/search-terms"
last_updated: "2026-08-08T23:01:50.532Z"
locale: en
meta:
  description: "Niche score 61/100 · $309K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $309K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — outdoor lamp - Flapen"
---

# **outdoor lamp**

**Worth a look**

Shows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 33Conversion 24Competition 89Returns 71Price range 89Avg price 95Brand share 95Review moat 31Quality gap 55

**Brand share**

**Incredible****37%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$25.97**

avg listing price — sweet spot $15–$100

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Price range**

**Great****$9.69–$79.24**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$309K**

$309K/yr · 633K searches

**Growth**

**Okay****+6.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,435.96**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms