---
title: "Trend — outdoor in-ground lights - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/outdoor-in-ground-lights/trend"
last_updated: "2026-08-08T23:09:08.182Z"
locale: en
meta:
  description: "Niche score 58/100 · $150K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $150K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — outdoor in-ground lights - Flapen"
---

# **outdoor in-ground lights**

**Worth a look**

Shows a sweet-spot price point ($23.69 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 32Growth 44Conversion 37Competition 82Returns 65Price range 79Avg price 95Brand share 77Review moat 24Quality gap 65

**Avg price**

**Incredible****$23.69**

avg listing price — sweet spot $15–$100

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Price range**

**Great****$6.34–$49.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.4%**

return rate — above 5% kills the launch gate

**Growth**

**Okay****+15.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$150K**

$150K/yr · 212K searches

**Review moat**

**Bad****5,982.07**

avg incumbent reviews — the moat a new listing must climb

## Trend