---
title: "Outdoor In-ground Lights — $150K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/outdoor-in-ground-lights"
last_updated: "2026-08-06T03:25:39.896Z"
locale: en
meta:
description: "Niche score 58/100 · $150K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $150K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Outdoor In-ground Lights — $150K/yr Amazon US Niche (2026) - Flapen"
---
# **outdoor in-ground lights**
**Worth a look**
Shows a sweet-spot price point ($23.69 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 32Growth 44Conversion 37Competition 82Returns 65Price range 79Avg price 95Brand share 77Review moat 24Quality gap 65
**Avg price**
**Incredible****$23.69**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Great****$6.34–$49.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.4%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+15.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$150K**
$150K/yr · 212K searches
**Review moat**
**Bad****5,982.07**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, outdoor in-ground lights is a $150K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 58/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **outdoor in-ground lights market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$190K–$237K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#142**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **98%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**31 **▲rising
**Sellers**
**96**
**Top-5 brand share**
**58%**
Top 20: 91%
**Top-5 click share**
**33%**
Top 20: 67%
**Open market**
**38%**
- Bell+Howell24% - SOLPEX17% - Brightech8% - Brightown6% - PATIOWIN4% - addlon4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.4% search growth over the last 90 days.
7K5KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/outdoor-in-ground-lights/trend)
## **Top outdoor in-ground lights search terms**
- **bell and howell solar lights outdoor**38K/yr-24.6%5.1% conv. - **solar balcony lights**16K/yr+85.5%1.3% conv. - **balcony lights solar powered**18K/yr+37.1%1.8% conv. - **balcony solar lights**16K/yr+44.3%0.9% conv. - **glass solar lights**14K/yr+43.6%0.3% conv. - **solar lights for balcony**13K/yr+58.9%0.9% conv. - **outdoor ground lights solar powered**14K/yr+17.0%1.1% conv. - **solar lights with timer**12K/yr+34.2%0.2% conv. - **floor lights outdoor**8K/yr+15.7%0.3% conv. - **outdoor path lighting**5K/yr+13.7%0.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/outdoor-in-ground-lights/search-terms)
## **Top outdoor in-ground lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$18K16%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SOLPEX Solar Deck Lights Outdoor 16 Pack Step Light Waterproof Warm White**SOLPEX**$25.95**4.3★16,453 rev](https://www.amazon.com/dp/B07YC8PVF1) [2**Brightech Ambience Pro Solar Powered Outdoor String Lights -27 ft Commercial Grade Waterproof Edison Patio Lights Shatterproof LED String Lights for Outside Porch - 12 Bulbs 1W Soft White**Brightech**$20.77**4.5★26,599 rev](https://www.amazon.com/dp/B075NS8YXG) [3**Bell+Howell Bionic Spotlight Motion Solar Spot Lights Outdoor Waterproof Landscape Light Outdoor Solar Yard Lighting Weather Resistant Super Bright LED Lights for Garden Lawn As Seen On TV**Bell+Howell**$17.55**4.3★15,455 rev](https://www.amazon.com/dp/B0832BYXB2) [4**Bell+Howell Bionic Flood Light ASON TV Solar Lights Outdoor Waterproof- 50% Brighter 108 COB-LEDs w/Motion Sensor 180 Swivel Adjustable Panels for Garden Lawn and Patio As Seen On TV**Bell+Howell**$26.07**4.0★6,058 rev](https://www.amazon.com/dp/B08ZC21XP1) [5**Solar Deck Lights Solar Step Lights Waterproof 12 Pack Warm White**PATIOWIN**$19.05**4.4★874 rev](https://www.amazon.com/dp/B0CCNF1KSJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YLXS 25FT Solar String Lights with Remote 3 Lighting Mode Outdoor Waterproof Dimmable Patio Lights String with 10+1 Shatterproof S11 LED Bulbs for Backyard-Black**YLXS**$15.49**77 rev3mo ago](https://www.amazon.com/dp/B0G4CWD13M) [**50ft Solar Powered Lights Outdoor - Waterproof String Light Outside Patio**VGUXG**$17.96**1,319 rev5mo ago](https://www.amazon.com/dp/B0G6YJZ3VK) [**Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime**Brightown**$20.94**2,438 rev6mo ago](https://www.amazon.com/dp/B0FYPGR48K) [**Nisocy 25FT Solar String Lights Outdoor Waterproof with Remote & Timer LED Shatterproof G40 Bulbs Solar Powered Patio Lights for Outside Decor Backyard Porch Garden Wedding**Nisocy**$9.93**370 rev10mo ago](https://www.amazon.com/dp/B0FPVWCFGV) [**Skoiuc Solar String Lights Outdoor Waterproof with Remote & Timer LED Shatterproof ST38 Bulbs USB & Solar Powered Patio Lights for Backyard Porch Garden Wedding Christmas Decor (25FT)**Skoiuc**$11.32**1,029 rev11mo ago](https://www.amazon.com/dp/B0FBQXXD5S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YLXS 25FT Solar String Lights with Remote 3 Lighting Mode Outdoor Waterproof Dimmable Patio Lights String with 10+1 Shatterproof S11 LED Bulbs for Backyard-Black**YLXS**$15.49**4.6★**▲ 360%**](https://www.amazon.com/dp/B0G4CWD13M) [**Melunar 12 Pack Solar Deck Lights Outdoor Solar Step Lights Waterproof for Outside Yard Patio Garden Pool Railing Stairs Fence (Warm White)**Melunar**$28.35**4.6★**▲ 285%**](https://www.amazon.com/dp/B0DM4Y2TVG) [**Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime**Brightown**$20.94**4.4★**▲ 257%**](https://www.amazon.com/dp/B0FYPGR48K) [**50ft Solar Powered Lights Outdoor - Waterproof String Light Outside Patio**VGUXG**$17.96**4.5★**▲ 186%**](https://www.amazon.com/dp/B0G6YJZ3VK) [**DERAYSION 8 Pack Solar Lights Outdoor Stainless Steel Glass Solar Pathway Lights Auto On/Off Long-Lasting Waterproof Garden Lights for Landscape Path Yard Driveway Walkway Decor (Warm White)**DERAYSION**$41.20**4.6★**▲ 170%**](https://www.amazon.com/dp/B0F31Y8BLM)
**~~View all trending →~~**
## **What buyers say about outdoor in-ground lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**36%
*“Bright LED”*
**Quality-Overall**9%
*“Excellent quality and exactly as described”*
**Assembly/Installation**9%
*“EASY TO INSTALL”*
**Value For Money**7%
*“Fair price”*
**Charging**4%
*“Easy to charge”*
**Advertised Vs Actual Product**4%
*“AS EXPECTED”*
**Durability**4%
*“Very durable material”*
**Efficiency**2%
*“Works well on motion”*
**Remote Control**2%
*“The remote is convenient”*
**Ease Of Use**2%
*“Easy to hang”*
### **What buyers complain about **
**Durability**17%
*“Did not last”*
**Brightness/Shine/Glow**16%
*“Brightness doesn't last”*
**Functionality-Overall**11%
*“Doesnt function”*
**Quality-Overall**8%
*“cheap quality”*
**Size-Overall**6%
*“Size is not what you'd expect”*
**Bulb Flicker/Dimming/Color**5%
*“very dim light”*
**Charging**4%
*“Didnt charge”*
**Value For Money**3%
*“should have known better at this price”*
**Water Resistance**3%
*“NOT WATERPROOF”*
**Advertised Vs Actual Product**2%
*“Deceptive advertising”*
### **Top return reasons **
**Size-Overall**24%
**Brightness/Shine/Glow**18%
**Bulb Flicker/Dimming/Color**10%
**Functionality-Overall**9%
**Advertised Vs Actual Product**7%
**Color**5%
**Defective Material/Parts**5%
**Value For Money**4%
**Charging**4%
**Quality-Overall**2%
## **Common questions**
- **Is outdoor in-ground lights profitable to sell on Amazon United States?**
- The niche generates $150K/yr across 57 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the outdoor in-ground lights niche?**
- 31 brands and 96 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in outdoor in-ground lights?**
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 2.4%.
- **When does demand for outdoor in-ground lights peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the outdoor in-ground lights niche?**
- Listings span $6.34–$49.08; the average listing price is $23.69 (sweet spot $15–$100). The average incumbent carries 5,982 reviews — the moat a new listing must climb.
## **Related niches in Tools & Home Improvement**
- 73 [**solar outdoor lights**](https://flapen.com/research/us/tools-home-improvement/solar-outdoor-lights)$30.2M/yr+39.8%**Launch it**- 73 [**shower lamp**](https://flapen.com/research/us/tools-home-improvement/shower-lamp)$2.8M/yr+30.2%**Launch it**- 73 [**solar flowers**](https://flapen.com/research/us/tools-home-improvement/solar-flowers)$607K/yr+52.0%**Worth a look**- 73 [**american flag lights**](https://flapen.com/research/us/tools-home-improvement/american-flag-lights)$465K/yr+736.5%**Worth a look**- 73 [**solar fairy lights**](https://flapen.com/research/us/tools-home-improvement/solar-fairy-lights)$3.5M/yr+64.6%**Launch it**- 73 [**solar watering can with cascading lights**](https://flapen.com/research/us/tools-home-improvement/solar-watering-can-with-cascading-lights)$304K/yr+124.3%**Worth a look**[**All Tools & Home Improvement niches **](https://flapen.com/research/us/tools-home-improvement)