---
title: "Outdoor Dimmer for String Lights — $119K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/outdoor-dimmer-for-string-lights"
last_updated: "2026-08-08T22:11:04.167Z"
locale: en
meta:
description: "Niche score 48/100 · $119K/yr market · 83K searches/yr · $21.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $119K/yr market · 83K searches/yr · $21.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Outdoor Dimmer for String Lights — $119K/yr Amazon US Niche (2026) - Flapen"
---
# **outdoor dimmer for string lights**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 87Conversion 71Competition 20Returns 18Price range 94Avg price 92Brand share 16Review moat 46Quality gap 58
**Price range**
**Great****$14.86–$28.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$21.97**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+89.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****6.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,866.46**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$119K**
$119K/yr · 83K searches
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Returns**
**Bad****7.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, outdoor dimmer for string lights is a $119K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **outdoor dimmer for string lights market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **$132K–$176K**
- units × avg price
- **Conversion rate**
- **6.5%**
- **Avg BSR**
- **#69**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**4%**
- DEWENWILS35% - Kasa Smart20% - TREATLIFE15% - Palawell13% - Meidaoduo9% - Tapo2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +89.7% search growth over the last 90 days.
3K2KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/outdoor-dimmer-for-string-lights/trend)
## **Top outdoor dimmer for string lights search terms**
- **dimmer for outdoor string lights**21K/yr+135.2%7.2% conv. - **outdoor dimmer for string lights**16K/yr+68.4%7.9% conv. - **outdoor dimmer switch**8K/yr+80.4%2.7% conv. - **outdoor dimmer**8K/yr+81.3%4.8% conv. - **string light dimmer**8K/yr+73.3%6.0% conv. - **outdoor light dimmer**6K/yr+109.2%6.6% conv. - **dimmer for string lights**6K/yr+42.6%5.0% conv. - **outdoor light dimmer for string lights**4K/yr+141.9%8.4% conv. - **outdoor dimmer plug**4K/yr+108.7%6.4% conv. - **dimmer plug for string lights**2K/yr+51.1%6.2% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/outdoor-dimmer-for-string-lights/search-terms)
## **Top outdoor dimmer for string lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$36K40%$47K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DEWENWILS Outdoor Dimmer for String Lights Remote Dimmer Switch Weatherproof Dimmer Plug 100FT Range Compatible with Dimmable LED/Tungsten Bulbs**DEWENWILS**$18.93**4.4★950 rev](https://www.amazon.com/dp/B0B3QSF8F4) [2**Kasa Outdoor Smart Dimmer Plug IP64 Plug- in Dimmer for Outdoor String Lights Compatible with Alexa Google Assistant & SmartThings Long Wi-Fi Range 2.4Ghz No Hub Required ETL Certified(KP405)**Kasa Smart**$17.19**4.3★5,806 rev](https://www.amazon.com/dp/B09DT173R1) [3**Meidaoduo 120W(Max) Remote Dimmer Timer Function Plug in for All Outdoor String Lights Patio Lights Led Lamp Lamp in 100FT Remote Control Distance**Meidaoduo**$14.86**4.4★70 rev](https://www.amazon.com/dp/B0CQXL8G6V) [4**Outdoor Dimmer for String Lights 560W Dimmer Plug with Daily Timer & Memory IP65 Waterproof Plug in Dimmer Switch with 100FT Remote & Backup Button for Patio Lights Backyard Party & Holiday Decor**Palawell**$28.46**4.4★903 rev](https://www.amazon.com/dp/B0B9XB7HYM) [5**TREATLIFE Dimmer Plug with 100FT Wireless Remote Control IP44 Weather Resistance Outdoor Dimmer for String Lights Lamps Patio Lights Max Power 400W**TREATLIFE**$24.00**4.4★811 rev](https://www.amazon.com/dp/B0CHMQW45X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tapo Outdoor Smart Dimmer Plug for Outdoor Lights Matter Energy Monitoring App Control IP65 Weather Resistant Works with Siri Alexa Google ETL Certified 150WLED/CFL 2.4GHZ WiFi Only P430M**Tapo**$21.05**1,097 rev1y ago](https://www.amazon.com/dp/B0F5M2S8VJ) [**DEWENWILS Dusk to Dawn Dimmer Wireless Remote Control Waterproof Dimmable Plug with Timer 100 FT Range Outdoor Dimmer for String Light Patio Lights**DEWENWILS**$23.26**73 rev1y ago](https://www.amazon.com/dp/B0DQKRVS2V) [**DEWENWILS Outdoor Dimmer for String Lights with Remote Waterproof Plug-in Dimmer 100FT Range 150W Dimmable LED/300W Tungsten Bulbs Dimmer Switch for Dimmable String Lights**DEWENWILS**$18.94**165 rev2y ago](https://www.amazon.com/dp/B0D9VTQYS8) [**Meidaoduo 120W(Max) Remote Dimmer Timer Function Plug in for All Outdoor String Lights Patio Lights Led Lamp Lamp in 100FT Remote Control Distance**Meidaoduo**$14.86**70 rev2y ago](https://www.amazon.com/dp/B0CQXL8G6V) [**AC120V 125W Outdoor Dimmer for String Lights Dimming&Timming&3 Light Modes**Skeerei**$15.24**12 rev2y ago](https://www.amazon.com/dp/B0GCV5LNJH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AC120V 125W Outdoor Dimmer for String Lights Dimming&Timming&3 Light Modes**Skeerei**$15.24**4.6★**▲ 217%**](https://www.amazon.com/dp/B0GCV5LNJH) [**DEWENWILS Dusk to Dawn Dimmer Wireless Remote Control Waterproof Dimmable Plug with Timer 100 FT Range Outdoor Dimmer for String Light Patio Lights**DEWENWILS**$23.26**4.4★**▲ 97%**](https://www.amazon.com/dp/B0DQKRVS2V) [**DEWENWILS Outdoor Dimmer for String Lights Remote Dimmer Switch Weatherproof Dimmer Plug 100FT Range Compatible with Dimmable LED/Tungsten Bulbs**DEWENWILS**$18.93**4.4★**▲ 43%**](https://www.amazon.com/dp/B0B3QSF8F4) [**TREATLIFE Smart Dimmer Plug Outdoor Smart Plug Works with Alexa and Google Home Light Dimmer APP Remote Control Max Power 400W IP44 for Dimmable Outdoor String Lights Floor Lamp Table Lamp**TREATLIFE**$23.14**4.4★**▲ 42%**](https://www.amazon.com/dp/B086V3S2Q7) [**Meidaoduo 120W(Max) Remote Dimmer Timer Function Plug in for All Outdoor String Lights Patio Lights Led Lamp Lamp in 100FT Remote Control Distance**Meidaoduo**$14.86**4.4★**▲ 31%**](https://www.amazon.com/dp/B0CQXL8G6V)
**~~View all trending →~~**
## **What buyers say about outdoor dimmer for string lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**16%
*“its nice being able to instantly change the mood from bright lighting to softer ambient lighting”*
**Advertised Vs Actual Product**10%
*“Worked as intended”*
**Ease Of Use**9%
*“Easy to use”*
**Quality-Overall**9%
*“Excellent build quality”*
**Efficiency**8%
*“Works great with the home app”*
**Value For Money**7%
*“and relatively affordable”*
**Socket/Port/Plug**5%
*“The smart plug worked fine”*
**Connectivity-Overall**4%
*“I immediately connected it without any issues”*
**Assembly/Installation**3%
*“easy to install”*
**Remote Control**3%
*“Remote is convenient too, highly recommended”*
### **What buyers complain about **
**Durability**38%
*“broke”*
**Functionality-Overall**12%
*“It stopped working”*
**Quality-Overall**6%
*“Trash product”*
**Connectivity-Overall**5%
*“The Bluetooth pairing didnt work”*
**Value For Money**4%
*“The item cost me $16.32”*
**Ease Of Use**4%
*“A simple device made to be overly complicated”*
**Brightness/Shine/Glow**4%
*“at full brightness the room is too bright”*
**Instructions/User Manual/Troubleshooting**3%
*“the directions were worthless”*
**Size-Overall**3%
*“No fit”*
**Suitable For Outdoor**1%
*“Not suitable for outdoor use”*
### **Top return reasons **
**Functionality-Overall**20%
**Connectivity-Overall**16%
**Compatibility-Overall**14%
**Defective Material/Parts**7%
**Brightness/Shine/Glow**7%
**Advertised Vs Actual Product**7%
**Bulb Flicker/Dimming/Color**6%
**Socket/Port/Plug**5%
**Size-Overall**3%
**Value For Money**2%
## **Common questions**
- **Is outdoor dimmer for string lights profitable to sell on Amazon United States?**
- The niche generates $119K/yr across 13 tracked products. 90-day search growth is +89.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the outdoor dimmer for string lights niche?**
- 8 brands and 13 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in outdoor dimmer for string lights?**
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 7.1% — above our launch gate.
- **When does demand for outdoor dimmer for string lights peak?**
- Demand peaks in May–Jun; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the outdoor dimmer for string lights niche?**
- Listings span $14.86–$28.65; the average listing price is $21.97 (sweet spot $15–$100). The average incumbent carries 1,866 reviews — the moat a new listing must climb.
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