---
title: "Search terms — orange candles - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/orange-candles/search-terms"
last_updated: "2026-08-08T23:07:57.369Z"
locale: en
meta:
  description: "Niche score 62/100 · $207K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $207K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — orange candles - Flapen"
---

# **orange candles**

**Worth a look**

Shows no brand lock-in (top 5 brands take 23% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 40Growth 34Conversion 46Competition 96Returns 53Price range 70Avg price 80Brand share 97Review moat 63Quality gap 67

**Brand share**

**Incredible****23%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****15%**

top-5 click share — an open shelf

**Avg price**

**Great****$17.12**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.23–$37.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****998.17**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$207K**

$207K/yr · 329K searches

**Growth**

**Okay****+7.1%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms