---
title: "Search terms — obulb - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/obulb/search-terms"
last_updated: "2026-08-08T22:54:33.431Z"
locale: en
meta:
  description: "Niche score 32/100 · $17K/yr market · 24K searches/yr · $19.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 32/100 · $17K/yr market · 24K searches/yr · $19.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — obulb - Flapen"
---

# **obulb**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 4Growth 22Conversion 45Competition 0Returns 76Price range 95Avg price 86Brand share 0Review moat 73Quality gap 37

**Price range**

**Incredible****$15.53–$30.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$19.52**

avg listing price — sweet spot $15–$100

**Returns**

**Great****2.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****566**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-5.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$17K**

$17K/yr · 24K searches

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms