---
title: "Nutone Doorbell Chime — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/nutone-doorbell-chime"
last_updated: "2026-08-08T22:09:11.680Z"
locale: en
meta:
description: "Niche score 35/100 · $86K/yr market · 38K searches/yr · $42.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $86K/yr market · 38K searches/yr · $42.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nutone Doorbell Chime — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **nutone doorbell chime**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 22Growth 34Conversion 61Competition 21Returns 16Price range 52Avg price 95Brand share 0Review moat 46Quality gap 62
**Avg price**
**Incredible****$42.07**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$8.39–$171.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,932.36**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+7.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$86K**
$86K/yr · 38K searches
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Returns**
**Bad****7.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, nutone doorbell chime is a $86K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nutone doorbell chime market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$84K–$105K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#120**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- Newhouse Hardware49% - Broan-NuTone44% - Nutone4% - SCFM2% - Broan1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.
1K600Spike '24Black Friday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/nutone-doorbell-chime/trend)
## **Top nutone doorbell chime products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$17K30%$26K40%$34K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Newhouse Hardware CHIMEBASE2 Door Bell Chime Mechanism Assembly Fits Most Nutone Models 6.75 L x 4.75 W x 1.75 H Black**Newhouse Hardware**$19.02**4.4★819 rev](https://www.amazon.com/dp/B08KYKXY3V) [2**Broan-NuTone BK125LWH Builder Chimes Kit with Two Lighted Pushbuttons White**Broan-NuTone**$28.10**4.4★1,874 rev](https://www.amazon.com/dp/B000VH5ILI) [3**Newhouse Hardware CHM2 Door Chime White**Newhouse Hardware**$11.60**4.4★4,041 rev](https://www.amazon.com/dp/B07KG27K4W) [4**Broan-NuTone Builder Chimes Kit with Lighted Pushbutton 1 White - BK115LWH**Broan-NuTone**$29.51**4.4★1,874 rev](https://www.amazon.com/dp/B0052DKVN6) [5**Newhouse Hardware White 2-Note Wired Mechanical Door Bell Chime CHM1**Newhouse Hardware**$12.87**4.4★10,997 rev](https://www.amazon.com/dp/B019BW9TX6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Newhouse Hardware Hardwired Chime Kit with 16-Volt/30VA Transformer and Surface-Mount White Button**Newhouse Hardware**$22.54**285 rev2y ago](https://www.amazon.com/dp/B0D7L4NZT6) [**Newhouse Hardware CHM24V White 24-Volt Wired Doorbell Chime | Electrical Door Bell for Homes | Hard-Wired Door Chimes with Front Door Ding-Dong and Rear Tone | Home Improvement Electrical Equipment**Newhouse Hardware**$22.36**377 rev3y ago](https://www.amazon.com/dp/B0CB77GZ4P) [**SCFM Replacement Door Speaker for Nutone Intercom IS-69PB IS-69AB IS-69WH IS-69 (Polished Brass)**SCFM**$171.74**64 rev4y ago](https://www.amazon.com/dp/B09DWLH6JD) [**Newhouse Hardware CHIMEBASE2 Door Bell Chime Mechanism Assembly Fits Most Nutone Models 6.75 L x 4.75 W x 1.75 H Black**Newhouse Hardware**$19.02**819 rev5y ago](https://www.amazon.com/dp/B08KYKXY3V) [**Newhouse Hardware CHM2 Door Chime White**Newhouse Hardware**$11.60**4,041 rev7y ago](https://www.amazon.com/dp/B07KG27K4W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nutone BK105 Chime 2-Note/1-Note Doorbell - White**Nutone**$34.37**4.5★**▲ 53%**](https://www.amazon.com/dp/B004KO1OS4) [**Newhouse Hardware Hardwired Chime Kit with 16-Volt/30VA Transformer and Surface-Mount White Button**Newhouse Hardware**$22.54**4.4★**▲ 37%**](https://www.amazon.com/dp/B0D7L4NZT6) [**Broan-NuTone Builder Chimes Kit with Lighted Pushbutton 1 White - BK115LWH**Broan-NuTone**$29.51**4.4★**▲ 35%**](https://www.amazon.com/dp/B0052DKVN6) [**Newhouse Hardware CHIMEBASE2 Door Bell Chime Mechanism Assembly Fits Most Nutone Models 6.75 L x 4.75 W x 1.75 H Black**Newhouse Hardware**$19.02**4.4★**▲ 14%**](https://www.amazon.com/dp/B08KYKXY3V) [**Newhouse Hardware CHM3D Door Chime White**Newhouse Hardware**$25.44**4.2★**— 8%**](https://www.amazon.com/dp/B07KG81WY2)
**~~View all trending →~~**
## **What buyers say about nutone doorbell chime**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**29%
*“install”*
**Value For Money**12%
*“worth it”*
**Advertised Vs Actual Product**12%
*“As described”*
**Quality-Overall**11%
*“No complaints”*
**Noise Level**6%
*“Plenty loud enough”*
**Efficiency**5%
*“Cant complain worked great used it for a ring doorbell install I did front and rear”*
**Size-Overall**4%
*“Perfect fit”*
**Compatibility-Overall**3%
*“Adequate and compatible with Ring doorbell”*
**Maintenance And Repair**3%
*“Easy replacement of old unit”*
**Ease Of Use**2%
*“Easy to replace”*
### **What buyers complain about **
**Noise Level**24%
*“Started with a buzzing noise”*
**Durability**12%
*“Broken after 1 month”*
**Quality-Overall**12%
*“Cheap product”*
**Value For Money**7%
*“Then it cost extra money”*
**Defective Material/Parts**6%
*“Received with center tap front transformer wire broken/not connected”*
**Touch/Button Controls**5%
*“Unfortunately my button got stuck one day, causing this solenoid to overheat and fail”*
**Functionality-Overall**4%
*“The cameras weren't working”*
**Instructions/User Manual/Troubleshooting**3%
*“a badly designed product with wrong instruction”*
**Compatibility-Overall**2%
*“it did not work with my Ring wired video doorbell”*
**Grip**2%
*“Only slides to the left”*
### **Top return reasons **
**Size-Overall**27%
**Compatibility-Overall**15%
**Functionality-Overall**15%
**Defective Material/Parts**13%
**Advertised Vs Actual Product**5%
**Noise Level**5%
**Value For Money**3%
**Connectivity-Overall**3%
**Assembly/Installation**3%
**Product Condition**2%
## **Common questions**
- **Is nutone doorbell chime profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 14 tracked products. 90-day search growth is +7.2%. Flapen's verdict: Skip it (35/100).
- **How competitive is the nutone doorbell chime niche?**
- 5 brands and 40 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nutone doorbell chime?**
- Top complaints mined from reviews: Noise Level, Durability, Quality-Overall. The return rate is 7.5% — above our launch gate.
- **When does demand for nutone doorbell chime peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the nutone doorbell chime niche?**
- Listings span $8.39–$171.74; the average listing price is $42.07 (sweet spot $15–$100). The average incumbent carries 1,932 reviews — the moat a new listing must climb.
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