---
title: "Trend — night light - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/night-light/trend"
last_updated: "2026-08-08T22:57:40.850Z"
locale: en
meta:
  description: "Niche score 56/100 · $10.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $10.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — night light - Flapen"
---

# **night light**

**Worth a look**

Shows a $10.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 100Growth 23Conversion 64Competition 57Returns 74Price range 62Avg price 56Brand share 53Review moat 23Quality gap 24

**Market size**

**Incredible****$10.1M**

$10.1M/yr · 14.0M searches

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$7.01–$28.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$12.75**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****7,408.06**

avg incumbent reviews — the moat a new listing must climb

## Trend