---
title: "Night Light Bulb — $811K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/night-light-bulb"
last_updated: "2026-08-08T22:08:08.358Z"
locale: en
meta:
description: "Niche score 51/100 · $811K/yr market · 707K searches/yr. Prices mostly outside the sweet spot ($5.09–$11.83) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $811K/yr market · 707K searches/yr. Prices mostly outside the sweet spot ($5.09–$11.83) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Night Light Bulb — $811K/yr Amazon US Niche (2026) - Flapen"
---
# **night light bulb**
**Worth a look**
Shows searches that convert (16.5% search→purchase), but prices mostly outside the sweet spot ($5.09–$11.83) keeps it on the watch list.
Market size 73Growth 21Conversion 98Competition 58Returns 88Price range 0Avg price 19Brand share 50Review moat 36Quality gap 21
**Conversion**
**Incredible****16.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$811K**
$811K/yr · 707K searches
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,927.64**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.8%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$6.95**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$5.09–$11.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, night light bulb is a $811K/yr Amazon United States market (707K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **night light bulb market data**
- **Units sold / yr**
- **100K–125K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$695K–$869K**
- units × avg price
- **Conversion rate**
- **16.5%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 98%
**Open market**
**20%**
- OuuKoo28% - LEDVANCE20% - PaeorRorL12% - Emotionlite9% - ZwwYvv7% - Snnalosses5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/night-light-bulb/trend)
## **Top night light bulb search terms**
- **night light bulbs**328K/yr-8.3%14.5% conv. - **night light bulb**64K/yr-4.7%9.8% conv. - **nightlight light bulbs**34K/yr-0.4%16.1% conv. - **night light bulbs 4 watt**37K/yr-20.0%16.4% conv. - **4 watt night light bulbs**28K/yr-5.9%13.7% conv. - **nightlight bulbs**26K/yr-0.0%13.6% conv. - **nite light bulbs**15K/yr-0.3%12.8% conv. - **small light bulbs for night lights**18K/yr-16.2%10.1% conv. - **nightlight bulb**15K/yr-1.9%10.0% conv. - **4w light bulb**9K/yr+21.9%7.6% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/night-light-bulb/search-terms)
## **Top night light bulb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$32K8%$65K12%$97K16%$130K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OuuKoo Night Light Bulb Warm White Replacement Bulbs - E12 Light Bulbs - 7Watt Incandescent Light Bulbs - 15 Packs Warm White Glow - Dimmable**OuuKoo**$7.35**4.7★2,612 rev](https://www.amazon.com/dp/B0C3J8WP7T) [2**LEDVANCE 13544-7C7/W/BL/4PK 120V Night Light Bulb Incandescent Warm White 7 watts**LEDVANCE**$5.40**4.7★4,254 rev](https://www.amazon.com/dp/B075CY5PG7) [3**PaeorRorL Night Light Bulbs 4 Watt 15 Pack E12 Base Dimmable Plug in Night Light Bulbs - C7 Small Light Bulb Replacement for Night Lights Christmas Lights Table Lamps & Porch Clear Warm White Glow**PaeorRorL**$6.45**4.7★418 rev](https://www.amazon.com/dp/B0DS1ZZV51) [4**OuuKoo Night Light Bulbs - 4W Dimmable Warm White - E12 Base - Small Clear Glass C7**OuuKoo**$7.19**4.7★1,604 rev](https://www.amazon.com/dp/B0C4GRPMLD) [5**Emotionlite C7 LED Candelabra Bulbs E12 Base Warm White 2700K 4 Pack**Emotionlite**$6.83**4.6★5,313 rev](https://www.amazon.com/dp/B06VTGDD33)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZwwYvv Night Light Bulbs E12 Candelabra Base 4 Watt/C7/120V Decorative Bulb Warm White 6 Pack**ZwwYvv**$5.13**145 rev1y ago](https://www.amazon.com/dp/B0FC2F4MV8) [**ZwwYvv Night Light Bulbs 7 Watt E12 Candelabra Base 120V for Nightlight and Salt Lamp Warm White 6 Pack**ZwwYvv**$5.09**113 rev1y ago](https://www.amazon.com/dp/B0FC2H51X5) [**PaeorRorL Night Light Bulbs 4 Watt 15 Pack E12 Base Dimmable Plug in Night Light Bulbs - C7 Small Light Bulb Replacement for Night Lights Christmas Lights Table Lamps & Porch Clear Warm White Glow**PaeorRorL**$6.45**418 rev1y ago](https://www.amazon.com/dp/B0DS1ZZV51) [**COLWATT 15-Pack Salt Lamp Bulbs 15 Watt Light Bulb for Plug-in Scentsy Wax Melt Warmer 120V C7 Small Night Light Bulbs 2200K Warm White Ideal for Himalayan Salt Lamp Baskets Dimmable**COLWATT**$5.43**628 rev1y ago](https://www.amazon.com/dp/B0DD3NZH3J) [**Snnalosses Night Light Bulbs 4 Watt -C7 Dcor Small Light Bulb - E12 Candelabra Base- Night Light Warm White Replacement Bulbs 15 Packs**Snnalosses**$6.31**442 rev2y ago](https://www.amazon.com/dp/B0D9GZRLS7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Emotionlite C7 LED Bulbs E12 Candelabra Base Amber 2200K 50LM 4 Pack**Emotionlite**$7.65**4.5★**▲ 151%**](https://www.amazon.com/dp/B07LBM66YF) [**GE Night Light Bulb Standard 4 Watt Clear 4 ea**GE**$10.24**4.7★**▲ 85%**](https://www.amazon.com/dp/B01IAI3N6Q) [**PaeorRorL Night Light Bulbs - 7 Watt Clear Light Bulbs for Night Lights Christmas Lights Table Lamps Porch Salt Lamp - 120V E12 Base C7 Night Lite Bulbs - Dimmable - Warm White 15 Packs**PaeorRorL**$6.14**4.7★**▲ 83%**](https://www.amazon.com/dp/B0DGDGFW7Q) [**OuuKoo Salt Lamp Bulbs - 15 Watt Light Bulbs for Scentsy Wax Warmer - C7 Replacement Bulbs for Plug in Wax Diffuser- Warmwhite - Dimmable 15 Packs**OuuKoo**$6.97**4.6★**▲ 74%**](https://www.amazon.com/dp/B07TSN384X) [**Sylvania Incandescent C7 E12 4 Watt Night Light Bulbs 4 Pack**LEDVANCE**$6.30**4.7★**▲ 38%**](https://www.amazon.com/dp/B000WUBMEQ)
**~~View all trending →~~**
## **What buyers say about night light bulb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**29%
*“Very bright”*
**Value For Money**22%
*“Great Deal”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Quality-Overall**8%
*“No complaints”*
**Durability**5%
*“they didnt break”*
**Size-Overall**5%
*“Fits perfectly”*
**Bulb Flicker/Dimming/Color**5%
*“Great bulbs, just bright enough”*
**Night Vision**3%
*“This works very well as night light”*
**Efficiency**3%
*“EFFICIENT”*
**Color**1%
*“The color is soft and bright”*
### **What buyers complain about **
**Brightness/Shine/Glow**19%
*“Not very bright”*
**Bulb Flicker/Dimming/Color**14%
*“Lights are very very dim”*
**Durability**12%
*“Didnt last one”*
**Quality-Overall**11%
*“quality control must not be there”*
**Color**8%
*“Not white light”*
**Functionality-Overall**6%
*“Fail to melt wax”*
**Advertised Vs Actual Product**5%
*“Im annoyed this is marketed as a nightlight”*
**Value For Money**5%
*“the off brand bulbs were more expense”*
**Size-Overall**2%
*“just didnt look like a good fit”*
**Flammable**2%
*“burned out”*
### **Top return reasons **
**Size-Overall**51%
**Bulb Flicker/Dimming/Color**18%
**Brightness/Shine/Glow**11%
**Advertised Vs Actual Product**6%
**Functionality-Overall**4%
**Color**2%
**Defective Material/Parts**2%
**Compatibility-Overall**2%
**Value For Money**2%
**Strength**0%
## **Common questions**
- **Is night light bulb profitable to sell on Amazon United States?**
- The niche generates $811K/yr across 22 tracked products. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the night light bulb niche?**
- 14 brands and 50 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in night light bulb?**
- Top complaints mined from reviews: Brightness/Shine/Glow, Bulb Flicker/Dimming/Color, Durability. The return rate is 1.3%.
- **When does demand for night light bulb peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the night light bulb niche?**
- Listings span $5.09–$11.83; the average listing price is $6.95 (sweet spot $15–$100). The average incumbent carries 2,928 reviews — the moat a new listing must climb.
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