---
title: "Search terms — nest x yale lock - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/nest-x-yale-lock/search-terms"
last_updated: "2026-08-08T22:57:01.438Z"
locale: en
meta:
  description: "Niche score 31/100 · $194K/yr market · 29K searches/yr · $178.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 31/100 · $194K/yr market · 29K searches/yr · $178.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — nest x yale lock - Flapen"
---

# **nest x yale lock**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 38Growth 29Conversion 47Competition 2Returns 9Price range 0Avg price 50Brand share 0Review moat 61Quality gap 96

**Quality gap**

**Incredible****3.9★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,057.33**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$178.07**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$194K**

$194K/yr · 29K searches

**Growth**

**Okay****+3.5%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****9.5%**

return rate — above 5% kills the launch gate

**Competition**

**Bad****98%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****$142.72–$225.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms