---
title: "Nest X Yale Lock — $194K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/nest-x-yale-lock"
last_updated: "2026-08-08T22:09:17.739Z"
locale: en
meta:
description: "Niche score 31/100 · $194K/yr market · 29K searches/yr · $178.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $194K/yr market · 29K searches/yr · $178.07 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Nest X Yale Lock — $194K/yr Amazon US Niche (2026) - Flapen"
---
# **nest x yale lock**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 38Growth 29Conversion 47Competition 2Returns 9Price range 0Avg price 50Brand share 0Review moat 61Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,057.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$178.07**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$194K**
$194K/yr · 29K searches
**Growth**
**Okay****+3.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****9.5%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****98%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$142.72–$225.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, nest x yale lock is a $194K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nest x yale lock market data**
- **Units sold / yr**
- **1K–1K**
- avg 100–250/product
- **Revenue / yr**
- **$178K–$223K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**80**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**98%**
Top 20: 100%
**Open market**
**0%**
- Google79% - Yale12% - Yale Security9%
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — +3.5% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/nest-x-yale-lock/trend)
## **Top nest x yale lock search terms**
- **nest x yale lock**9K/yr-17.0%2.8% conv. - **yale nest smart lock**7K/yr+29.9%4.4% conv. - **google nest lock**3K/yr-3.7%3.3% conv. - **yale nest lock**3K/yr+14.7%4.3% conv. - **nest x yale lock with nest connect**3K/yr+10.5%3.4% conv. - **nest yale**2K/yr+16.7%2.5% conv. - **google nest x yale lock**2K/yr-5.6%6.2% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/nest-x-yale-lock/search-terms)
## **Top nest x yale lock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$29K30%$58K45%$87K60%$116K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Google Nest x Yale Lock - Tamper-Proof Smart Lock for Keyless Entry - Keypad Deadbolt Lock for Front Door - Oil Rubbed Bronze**Google**$225.86**4.4★1,274 rev](https://www.amazon.com/dp/B07BH6Y6LL) [2**Google Nest x Yale Lock - Tamper-Proof Smart Lock for Keyless Entry - Keypad Deadbolt Lock for Front Door - Satin Nickel**Google**$204.88**4.2★2,008 rev](https://www.amazon.com/dp/B07BH6K3NT) [3**Yale Matte Black Keyed Deadbolt Smart Lock with Google Matter YRD510-MT1-BLK**Yale**$142.72**3.8★261 rev](https://www.amazon.com/dp/B0BCGH7D8H) [4**Yale Security Assure Lock 2 Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-BSP**Yale Security**$182.40**3.7★1,270 rev](https://www.amazon.com/dp/B0B9HWYMV5) [5**Yale Security Assure Lock 2 Deadbolt Satin Nickel Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-619**Yale Security**$168.16**3.7★1,270 rev](https://www.amazon.com/dp/B0B9HZRC7X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yale Matte Black Keyed Deadbolt Smart Lock with Google Matter YRD510-MT1-BLK**Yale**$142.72**261 rev1y ago](https://www.amazon.com/dp/B0BCGH7D8H) [**Yale Snow Keyed Deadbolt Smart Lock with Google Matter YRD510-MT1-SNW**Yale**$144.42**261 rev1y ago](https://www.amazon.com/dp/B0FB51J7X9) [**Yale Security Assure Lock 2 Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-BSP**Yale Security**$182.40**1,270 rev3y ago](https://www.amazon.com/dp/B0B9HWYMV5) [**Yale Security Assure Lock 2 Deadbolt Satin Nickel Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-619**Yale Security**$168.16**1,270 rev3y ago](https://www.amazon.com/dp/B0B9HZRC7X) [**Google Nest x Yale Lock - Tamper-Proof Smart Lock for Keyless Entry - Keypad Deadbolt Lock for Front Door - Oil Rubbed Bronze**Google**$225.86**1,274 rev8y ago](https://www.amazon.com/dp/B07BH6Y6LL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Google Nest x Yale Lock - Tamper-Proof Smart Lock for Keyless Entry - Keypad Deadbolt Lock for Front Door - Oil Rubbed Bronze**Google**$225.86**4.4★**▲ 49%**](https://www.amazon.com/dp/B07BH6Y6LL) [**Yale Security Assure Lock 2 Deadbolt Satin Nickel Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-619**Yale Security**$168.16**3.7★**▲ 37%**](https://www.amazon.com/dp/B0B9HZRC7X) [**Yale Security Assure Lock 2 Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-BSP**Yale Security**$182.40**3.7★**▲ 13%**](https://www.amazon.com/dp/B0B9HWYMV5) [**Google Nest x Yale Lock - Tamper-Proof Smart Lock for Keyless Entry - Keypad Deadbolt Lock for Front Door - Satin Nickel**Google**$204.88**4.2★**▼ 18%**](https://www.amazon.com/dp/B07BH6K3NT) [**Yale Matte Black Keyed Deadbolt Smart Lock with Google Matter YRD510-MT1-BLK**Yale**$142.72**3.8★**▼ 34%**](https://www.amazon.com/dp/B0BCGH7D8H)
**~~View all trending →~~**
## **What buyers say about nest x yale lock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Locking Mechanism**27%
*“Lock seems great”*
**Assembly/Installation**14%
*“Wasnt too hard to install”*
**Quality-Overall**8%
*“has been working great”*
**Ease Of Use**4%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“work as advertised”*
**Battery Life**4%
*“Battery Life”*
**Connectivity-Overall**3%
*“Works Great - no connectivity issues”*
**Durability**3%
*“durable”*
**Value For Money**2%
*“For the price we really are enjoying it”*
**Portability**1%
*“It's much easier than carrying a key especially when your hands are full carrying in groceries”*
### **What buyers complain about **
**Connectivity-Overall**21%
*“it just having hard time connecting”*
**Battery Life**20%
*“however, the battery life is absolutely atrocious”*
**Locking Mechanism**11%
*“Lock doesnt work”*
**Compatibility-Overall**5%
*“And they give me a runaround about why it may not be compatible”*
**Functionality-Overall**4%
*“It never worked”*
**Durability**4%
*“doesn't last”*
**Assembly/Installation**4%
*“Installation may be frustrating”*
**Quality-Overall**3%
*“Piece of junk”*
**Value For Money**3%
*“AVOID AT ALL COST”*
**Ease Of Use**2%
*“Really difficult to use”*
### **Top return reasons **
**Connectivity-Overall**22%
**Locking Mechanism**13%
**Compatibility-Overall**11%
**Size-Overall**11%
**Functionality-Overall**8%
**Defective Material/Parts**7%
**Value For Money**5%
**Assembly/Installation**4%
**Product Condition**4%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is nest x yale lock profitable to sell on Amazon United States?**
- The niche generates $194K/yr across 6 tracked products. 90-day search growth is +3.5%. Flapen's verdict: Skip it (31/100).
- **How competitive is the nest x yale lock niche?**
- 3 brands and 80 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nest x yale lock?**
- Top complaints mined from reviews: Connectivity-Overall, Battery Life, Locking Mechanism. The return rate is 9.5% — above our launch gate.
- **When does demand for nest x yale lock peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the nest x yale lock niche?**
- Listings span $142.72–$225.86; the average listing price is $178.07 (sweet spot $15–$100). The average incumbent carries 1,057 reviews — the moat a new listing must climb.
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