---
title: "Neon Name Sign — $236K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/neon-name-sign"
last_updated: "2026-08-08T22:55:51.500Z"
locale: en
meta:
description: "Niche score 48/100 · $236K/yr market · 373K searches/yr · $71.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $236K/yr market · 373K searches/yr · $71.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Neon Name Sign — $236K/yr Amazon US Niche (2026) - Flapen"
---
# **neon name sign**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 44Growth 40Conversion 11Competition 40Returns 96Price range 52Avg price 85Brand share 70Review moat 45Quality gap 25
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$71.84**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$6.52–$171.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,996.64**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$236K**
$236K/yr · 373K searches
**Growth**
**Okay****+11.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, neon name sign is a $236K/yr Amazon United States market (373K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **neon name sign market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$72K–$90K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#563**
- **Page quality**
- **0%**
- **Prime**
- **18%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.8%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 97%
**Open market**
**32%**
- OBTAIN23% - CIONAOR15% - IbayNawi12% - Crumbit8% - attneon5% - HDJSIGN5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.
18K13KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/neon-name-sign/trend)
## **Top neon name sign search terms**
- **led name sign**100K/yr+27.8%0.4% conv. - **name light up sign for wall**51K/yr+16.6%0.4% conv. - **light up name sign**32K/yr+36.0%0.5% conv. - **name light**26K/yr+28.8%0.3% conv. - **name led sign**27K/yr+17.4%0.4% conv. - **light up name sign for wall**21K/yr+5.5%0.5% conv. - **led name**12K/yr+0.0%0.1% conv. - **light up sign customizable**12K/yr-8.1%0.4% conv. - **custom name neon sign**11K/yr+18.8%0.9% conv. - **name led lights for bedroom wall**8K/yr+9.0%0.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/neon-name-sign/search-terms)
## **Top neon name sign products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$24K20%$47K30%$71K40%$94K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OBTAIN Custom Neon Signs Neon Sign Customizable for Wall Decor Personalized Neon Sign for Wedding Birthday Party Gift Party Bar Game Room Home Business Shop Name Logo Neon Sign**OBTAIN**$51.09**4.4★2,154 rev](https://www.amazon.com/dp/B0C3CT1RGB) [2**CIONAOR Custom Neon Sign Custom LED Neon Sign Customizable for Wedding Bar Salon Beauty Business Light Up Name Sign Personalized Neon Light Suitable for Events Birthday Gifts Decorations**CIONAOR**$171.42**4.7★1,352 rev](https://www.amazon.com/dp/B0D476MMJ2) [3**IbayNawi Custom Neon Signs Neon Sign Customizable for Wall Decor Personalized Neon Sign for Wedding Birthday Party Gift**IbayNawi**$76.31**4.3★5,672 rev](https://www.amazon.com/dp/B0BHP4RM3K) [4**Custom Neon Signs LED Neon Name Sign Personalized for Gifts Wall Decor Neon Lights Sign Customizable for Bedroom Wedding Decor Office Beauty Salon Party Prom**Crumbit**$90.18**4.7★355 rev](https://www.amazon.com/dp/B0CX53CP49) [5**Custom Neon Signs for Wall Decor Personalized Name Non Led Light Signs Customizable Aesthetic Room Bedroom Decoration Wedding Birthday Make Your Own Kit**HDJSIGN**$58.08**4.5★1,165 rev](https://www.amazon.com/dp/B09CDNPWX2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jaroge Custom Neon Sign for Girls Personalized Neon Light Name Sign**Jaroge**$43.76**4 rev1mo ago](https://www.amazon.com/dp/B0H3TP3H3C) [**Johomyuan Custom Neon Sign Led Sign Neon Light Personalized Gifts for Wall Decor room Neon Name Sign Customizable for Teen Girl Wedding Birthday Party Bar Business 10 to 55**johomyuan**$45.99**21 rev8mo ago](https://www.amazon.com/dp/B0G2S895SM) [**CIONAOR Custom Personalized LED Neon Name Sign**CIONAOR**$110.81**89 rev11mo ago](https://www.amazon.com/dp/B0FLQ6WTCC) [**ADVPRO Custom LED Neon Signs Customizable for Girl Bedroom Birthday Party Personalized Large Led Neon Light Sign with Surname Name Nickname Character Name Logo (10 to 72)**AdvPro**$52.05**298 rev1y ago](https://www.amazon.com/dp/B0DXD6CZVQ) [**Custom Neon Sign Customizable for Wall Decor Personalized LED Neon Light for Wedding Salon Events Party Bedroom Home Name Large Pink Lights up Signs**Nogarcici**$55.65**43 rev1y ago](https://www.amazon.com/dp/B0DJZD8Q78)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jaroge Custom Neon Sign for Girls Personalized Neon Light Name Sign**Jaroge**$43.76**5.0★**▲ 305%**](https://www.amazon.com/dp/B0H3TP3H3C) [**Isabella Name Neon Sign for Wall Decor Isabella LED Sign for Man Cave Room**attneon**$33.58**4.6★**▲ 273%**](https://www.amazon.com/dp/B0CZMGDZ9J) [**Lovewenying Custom Neon Sign For Name: Dimmable LED Sign Light With Remote Control - USB & Safety Power Supply - Two Steps Easy Installation - Customizable Personalized Name Gift With Bedroom Decor**Lovewenying**$55.28**4.5★**▲ 184%**](https://www.amazon.com/dp/B0CYCC7ZZG) [**Custom Neon Signs for Wall Decor Personalized Name Non Led Light Signs Customizable Aesthetic Room Bedroom Decoration Wedding Birthday Make Your Own Kit**HDJSIGN**$58.08**4.5★**▲ 183%**](https://www.amazon.com/dp/B09CDNPWX2) [**Johomyuan Custom Neon Sign Led Sign Neon Light Personalized Gifts for Wall Decor room Neon Name Sign Customizable for Teen Girl Wedding Birthday Party Bar Business 10 to 55**johomyuan**$45.99**4.9★**▲ 120%**](https://www.amazon.com/dp/B0G2S895SM)
**~~View all trending →~~**
## **What buyers say about neon name sign**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Excellent quality, great lighting, beautiful details”*
**Brightness/Shine/Glow**19%
*“Bright lights”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Value For Money**10%
*“Fair price”*
**Gifting Purpose**6%
*“Perfect Christmas gift”*
**Color**5%
*“Beautiful color”*
**Design-Overall**5%
*“the craftsmanship is amazing”*
**Assembly/Installation**3%
*“easy to put up”*
**Size-Overall**3%
*“fits the space perfectly”*
**Ease Of Use**2%
*“Easy to use”*
### **What buyers complain about **
**Size-Overall**26%
*“Please pay attention to the size you get”*
**Durability**14%
*“Questionable durability; it barely lasted a year”*
**Functionality-Overall**7%
*“it would not even turn on”*
**Color**5%
*“was completely off from the dark purple in the photo. it was a pinkish color”*
**Value For Money**5%
*“Literally not worth the price”*
**Advertised Vs Actual Product**5%
*“after realizing the store ad was incredibly misleading”*
**Quality-Overall**4%
*“quality control could be better”*
**Brightness/Shine/Glow**3%
*“Not lighting up my life”*
**Bulb Flicker/Dimming/Color**3%
*“The light did not last a year before it started to flicker and not work”*
**Defective Material/Parts**2%
*“Unit doesnt turn on :”*
### **Top return reasons **
**Size-Overall**53%
**Value For Money**10%
**Color**9%
**Brightness/Shine/Glow**8%
**Functionality-Overall**5%
**Advertised Vs Actual Product**5%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Display Colors**1%
**Strength**1%
## **Common questions**
- **Is neon name sign profitable to sell on Amazon United States?**
- The niche generates $236K/yr across 22 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the neon name sign niche?**
- 20 brands and 25 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in neon name sign?**
- Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 0.9%.
- **When does demand for neon name sign peak?**
- Demand peaks in Aug–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the neon name sign niche?**
- Listings span $6.52–$171.42; the average listing price is $71.84 (sweet spot $15–$100). The average incumbent carries 1,997 reviews — the moat a new listing must climb.
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