---
title: "Naptha — $205K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/naptha"
last_updated: "2026-08-08T22:53:16.292Z"
locale: en
meta:
description: "Niche score 47/100 · $205K/yr market · 115K searches/yr · $31.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $205K/yr market · 115K searches/yr · $31.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Naptha — $205K/yr Amazon US Niche (2026) - Flapen"
---
# **naptha**
**Skip it**
A concentrated shelf (top 5 take 88% of clicks) — this niche doesn't clear our bar today.
Market size 40Growth 36Conversion 64Competition 10Returns 99Price range 85Avg price 95Brand share 19Review moat 39Quality gap 50
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.28**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.25–$62.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$205K**
$205K/yr · 115K searches
**Review moat**
**Okay****2,600.38**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+8.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, naptha is a $205K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **naptha market data**
- **Units sold / yr**
- **6K–8K**
- avg 750–1,000/product
- **Revenue / yr**
- **$188K–$250K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **25%**
- **Sponsored**
- **75%**
- **Out of stock**
- **15.4%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**59**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**4%**
- Sunnyside Corporation59% - Chemboys13% - ColorTone8% - Alliance Chemical6% - OMNI DEPOT6% - Fels Naptha4% - Open — no brand owns it (1 brand, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.
3K2KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/naptha/trend)
## **Top naptha search terms**
- **naptha**55K/yr+13.0%5.1% conv. - **naphtha**38K/yr+7.5%4.3% conv. - **naphtha solvent**14K/yr-12.1%4.7% conv. - **vm&p naphtha**6K/yr+32.0%6.5% conv. - **naphta**2K/yr-15.8%5.2% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/naptha/search-terms)
## **Top naptha products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$31K30%$61K45%$92K60%$123K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SUNNYSIDE CORPORATION 80032 1-Quart Naphtha**Sunnyside Corporation**$18.05**4.7★599 rev](https://www.amazon.com/dp/B000LNTWPK) [2**VM&P Naptha - Highly Concentrated by DIYChemicals (1 Quart (33.8 fl oz))**Chemboys**$32.69**4.4★74 rev](https://www.amazon.com/dp/B0CKY5YY3C) [3**ColorTone Naphtha Solvent 32 oz (946ml) Fast-Evaporating Cleaner for Wood Finishes Removes Oil Wax Silicone and Grease Substitute for Mineral Spirits Use on Lacquer or Shellac**ColorTone**$40.84**4.7★112 rev](https://www.amazon.com/dp/B07FYSHX2Z) [4**Alliance Chemical VM&P Naphtha - 1 Quart Bottle - High Quality Industrial Solvent & Paint Thinner**Alliance Chemical**$35.93**3.8★22 rev](https://www.amazon.com/dp/B0CRX3J8X6) [5**Odorless Paint Thinner - Crown VM&P Naphtha - 1 qt - Metal Tools Machinery & Paint Brush Cleaner Solvent Paint Thinner for Oil Based Paints Varnishes & Enamels - Available with Omni Depot Gloves**OMNI DEPOT**$23.79**4.4★3 rev](https://www.amazon.com/dp/B0H4GXH577)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Odorless Paint Thinner - Crown VM&P Naphtha - 1 qt - Metal Tools Machinery & Paint Brush Cleaner Solvent Paint Thinner for Oil Based Paints Varnishes & Enamels - Available with Omni Depot Gloves**OMNI DEPOT**$23.79**3 rev1mo ago](https://www.amazon.com/dp/B0H4GXH577) [**Best Mineral Spirits Thinner - Crown CR.VM.M. 1 qt VM&P Naphtha Fast-Dry Thinner - Paint Thinner for Oil Based Paint Varnish & Enamels Available with Centaurus AZ Gloves**Centaurus AZ**$28.26**19 rev2y ago](https://www.amazon.com/dp/B0CLRL5VRS) [**Alliance Chemical VM&P Naphtha - 1 Quart Bottle - High Quality Industrial Solvent & Paint Thinner**Alliance Chemical**$35.93**22 rev2y ago](https://www.amazon.com/dp/B0CRX3J8X6) [**VM&P Naptha - Highly Concentrated by DIYChemicals (1 Quart (33.8 fl oz))**Chemboys**$32.69**74 rev2y ago](https://www.amazon.com/dp/B0CKY5YY3C) [**VM&P Naptha - Highly Concentrated by DIYChemicals (1 Gallon (128 fl oz))**Chemboys**$62.45**74 rev2y ago](https://www.amazon.com/dp/B0CKY6N9BV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Odorless Paint Thinner - Crown VM&P Naphtha - 1 qt - Metal Tools Machinery & Paint Brush Cleaner Solvent Paint Thinner for Oil Based Paints Varnishes & Enamels - Available with Omni Depot Gloves**OMNI DEPOT**$23.79**4.4★**▲ 291%**](https://www.amazon.com/dp/B0H4GXH577) [**VM&P Naptha - Highly Concentrated by DIYChemicals (1 Gallon (128 fl oz))**Chemboys**$62.45**4.4★**▲ 95%**](https://www.amazon.com/dp/B0CKY6N9BV) [**SUNNYSIDE CORPORATION 80032 1-Quart Naphtha**Sunnyside Corporation**$18.05**4.7★**— 5%**](https://www.amazon.com/dp/B000LNTWPK) [**ColorTone Naphtha Solvent 32 oz (946ml) Fast-Evaporating Cleaner for Wood Finishes Removes Oil Wax Silicone and Grease Substitute for Mineral Spirits Use on Lacquer or Shellac**ColorTone**$40.84**4.7★**— 9%**](https://www.amazon.com/dp/B07FYSHX2Z) [**VM&P Naptha - Highly Concentrated by DIYChemicals (1 Quart (33.8 fl oz))**Chemboys**$32.69**4.4★**▼ 21%**](https://www.amazon.com/dp/B0CKY5YY3C)
**~~View all trending →~~**
## **What buyers say about naptha**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**13%
*“its very powerful and cleans great”*
**Quality-Overall**11%
*“Excellent Product”*
**Smell**10%
*“Smells good”*
**Efficiency**9%
*“Very effective”*
**Washability**7%
*“Good product to have in laundry arsenal”*
**Ease Of Use**5%
*“Overall easy to use and works well”*
**Color**4%
*“The yellow color was a surprise”*
**De-Grease**4%
*“I have also used it on grease and blood stains and they are gone”*
**Value For Money**4%
*“Good price”*
**Advertised Vs Actual Product**4%
*“As described”*
### **What buyers complain about **
**Stain Resistance**33%
*“Got some stains out that had already been washed”*
**Ease Of Cleaning**11%
*“Not clean enough for me”*
**De-Grease**7%
*“Grandson had a pizza grease stain on his hoodie”*
**Value For Money**5%
*“WAY OVER PRICED”*
**Functionality-Overall**5%
*“Didnt work for me”*
**Leak-Proof**5%
*“Not only did the bottles leak during shipping”*
**Smell**3%
*“has an objectionable odor that causes me to sneeze”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Moist/Dry**3%
*“One bar arrived all dried out”*
**Allergies**3%
*“Im allergic to bee stings a politics made from this soap a bit of sugar”*
### **Top return reasons **
**Value For Money**28%
**Smell**24%
**Advertised Vs Actual Product**13%
**Functionality-Overall**11%
**Stain Resistance**9%
**Size-Overall**7%
**Leak-Proof**3%
**Material Quality**1%
**Compatibility-Overall**1%
**Accuracy-Overall**1%
## **Common questions**
- **Is naptha profitable to sell on Amazon United States?**
- The niche generates $205K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the naptha niche?**
- 7 brands and 59 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in naptha?**
- Top complaints mined from reviews: Stain Resistance, Ease Of Cleaning, De-Grease. The return rate is 0.3%.
- **When does demand for naptha peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the naptha niche?**
- Listings span $8.25–$62.45; the average listing price is $31.28 (sweet spot $15–$100). The average incumbent carries 2,600 reviews — the moat a new listing must climb.
## **Related niches in Tools & Home Improvement**
- 73 [**solar outdoor lights**](https://flapen.com/research/us/tools-home-improvement/solar-outdoor-lights)$30.2M/yr+39.8%**Launch it**- 73 [**shower lamp**](https://flapen.com/research/us/tools-home-improvement/shower-lamp)$2.8M/yr+30.2%**Launch it**- 73 [**solar flowers**](https://flapen.com/research/us/tools-home-improvement/solar-flowers)$607K/yr+52.0%**Worth a look**- 73 [**american flag lights**](https://flapen.com/research/us/tools-home-improvement/american-flag-lights)$465K/yr+736.5%**Worth a look**- 73 [**solar fairy lights**](https://flapen.com/research/us/tools-home-improvement/solar-fairy-lights)$3.5M/yr+64.6%**Launch it**- 73 [**solar watering can with cascading lights**](https://flapen.com/research/us/tools-home-improvement/solar-watering-can-with-cascading-lights)$304K/yr+124.3%**Worth a look**[**All Tools & Home Improvement niches **](https://flapen.com/research/us/tools-home-improvement)