---
title: "Trend — murphy door - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/murphy-door/trend"
last_updated: "2026-08-08T23:53:51.845Z"
locale: en
meta:
  description: "Niche score 47/100 · $183K/yr market · 528K searches/yr · $133.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $183K/yr market · 528K searches/yr · $133.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — murphy door - Flapen"
---

# **murphy door**

**Skip it**

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 37Growth 19Conversion 3Competition 59Returns 49Price range 21Avg price 64Brand share 77Review moat 96Quality gap 82

**Review moat**

**Incredible****83.33**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Avg price**

**Good****$133.22**

avg listing price — sweet spot $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.1%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$183K**

$183K/yr · 528K searches

**Price range**

**Bad****$24.82–$379.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-11.4%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend