---
title: "Mr16 Led Bulb — $440K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/mr16-led-bulb"
last_updated: "2026-08-08T22:54:50.687Z"
locale: en
meta:
description: "Niche score 49/100 · $440K/yr market · 268K searches/yr · $19.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $440K/yr market · 268K searches/yr · $19.93 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mr16 Led Bulb — $440K/yr Amazon US Niche (2026) - Flapen"
---
# **mr16 led bulb**
**Skip it**
Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Market size 57Growth 25Conversion 80Competition 27Returns 45Price range 82Avg price 87Brand share 56Review moat 66Quality gap 24
**Avg price**
**Great****$19.93**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.63–$42.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****874**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$440K**
$440K/yr · 268K searches
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.4%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+0.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, mr16 led bulb is a $440K/yr Amazon United States market (268K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mr16 led bulb market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$399K–$498K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#761**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**20%**
- GOHDLAMP30% - Amazon Basics14% - Mlambert10% - Gardencoin9% - SETEN9% - HMYYJT9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.
8K6KHoliday '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/mr16-led-bulb/trend)
## **Top mr16 led bulb search terms**
- **mr16 led bulb**100K/yr-14.0%5.5% conv. - **mr16 landscape light bulbs**13K/yr+183.4%8.0% conv. - **mr16 bulb**23K/yr-3.0%4.3% conv. - **mr16**20K/yr-13.8%3.9% conv. - **mr 16 led bulbs**16K/yr-4.2%5.1% conv. - **mr16 led bulb 12v**7K/yr+158.0%4.9% conv. - **mr16 led**11K/yr-2.5%3.3% conv. - **mr16 led bulbs**10K/yr+14.9%2.2% conv. - **mr 16 led bulbs for landscape lighting**8K/yr+28.0%6.6% conv. - **gu5.3 led bulb**10K/yr-22.3%3.9% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/mr16-led-bulb/search-terms)
## **Top mr16 led bulb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$44K20%$88K30%$132K40%$176K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GOHDLAMP MR16 LED Bulbs 5W GU5.3 12V 2700K Warm White 6 Pack**GOHDLAMP**$17.57**4.7★469 rev](https://www.amazon.com/dp/B0BXX2S31R) [2**Amazon Basics MR16 LED Light Bulb 50W Equivalent Energy Efficient 7W GU10 Base Warm White 3000K Dimmable 10 000 Hour Lifetime 6-Pack**Amazon Basics**$14.98**4.5★5,907 rev](https://www.amazon.com/dp/B07JMXFNXM) [3**Mlambert 12 Pack MR16 LED Bulbs 50W Halogen Equivalent 2700K Warm White 5W GU5.3 MR16 12V Spotlight Bulb Non-Dimmable 45 Beam Angle for Landscape**Mlambert**$27.52**4.4★1,780 rev](https://www.amazon.com/dp/B07QZK7F69) [4**MR16 LED Bulb 12&36V Low-Voltage GU5.3 LED Bulbs 3000K LED Light Bulbs. Suitable for Road Light Patio Lights Track Lights Outdoor and Indoor Landscape Lighting. 12-Pack dimmable energy saving**HMYYJT**$22.69**4.4★177 rev](https://www.amazon.com/dp/B0DSTM58FL) [5**SETEN 6 Pack MR16 LED Bulb GU5.3 Bi-Pin Base 5W (50W Equivalent) 5000K Daylight 450 Lumens 38 Beam Angle for Spot Lights Recessed & Track Lighting Outdoor Landscape 12V AC/DC Non-Dimmable**SETEN**$9.67**4.5★41 rev](https://www.amazon.com/dp/B0GCM2LSTH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gardenreet MR16 LED Light Bulb 5W 2700K Warm White Dimmable Halogen Replacement for Indoor Accent & Outdoor Landscape Lighting GU5.3 Bi-Pin 12V Low Voltage Aluminum Housing 450LM 45 Beam 6 Pack**Gardenreet**$20.94**27 rev3mo ago](https://www.amazon.com/dp/B0GKFS7R9W) [**SETEN 6 Pack MR16 LED Bulb GU5.3 Bi-Pin Base 5W (50W Equivalent) 5000K Daylight 450 Lumens 38 Beam Angle for Spot Lights Recessed & Track Lighting Outdoor Landscape 12V AC/DC Non-Dimmable**SETEN**$9.67**41 rev7mo ago](https://www.amazon.com/dp/B0GCM2LSTH) [**SETEN 6 Pack 5W MR16 LED Landscape Light Bulbs Low Voltage 12V 50W Halogen Equivalent GU5.3 Bi-Pin Base 450LM Warm White 2700K Non-Dimmable for Outdoor Landscape Spotlight & Indoor Track Light**SETEN**$9.98**7 rev7mo ago](https://www.amazon.com/dp/B0GCLS5L5Y) [**GEPLAD 6 Pack MR16 GU5.3 LED Bulbs 5W 450 Lumens 3000K Soft White 50W Halogen Equivalent 38 Beam Angle 12V AC/DC for Indoor/Outdoor Track & Recessed Lighting Non-Dimmable**GEPLAD**$9.63**120 rev11mo ago](https://www.amazon.com/dp/B0FMDVNTXC) [**Gardencoin MR16 LED Light Blub 5W 2700K Warm White 450 Lumens Dimmable Aluminum Housing Low Voltage 12V Input GU5.3 bi-pin Light Bulbs for Landscape &Accent Lighting Indoor/Outdoor Use 6-Pack**Gardencoin**$25.53**197 rev1y ago](https://www.amazon.com/dp/B0FFMJWYT8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gardenreet MR16 LED Light Bulb 5W 2700K Warm White Dimmable Halogen Replacement for Indoor Accent & Outdoor Landscape Lighting GU5.3 Bi-Pin 12V Low Voltage Aluminum Housing 450LM 45 Beam 6 Pack**Gardenreet**$20.94**4.8★**▲ 307%**](https://www.amazon.com/dp/B0GKFS7R9W) [**SETEN 6 Pack 5W MR16 LED Landscape Light Bulbs Low Voltage 12V 50W Halogen Equivalent GU5.3 Bi-Pin Base 450LM Warm White 2700K Non-Dimmable for Outdoor Landscape Spotlight & Indoor Track Light**SETEN**$9.98**5.0★**▲ 242%**](https://www.amazon.com/dp/B0GCLS5L5Y) [**SETEN 6 Pack MR16 LED Bulb GU5.3 Bi-Pin Base 5W (50W Equivalent) 5000K Daylight 450 Lumens 38 Beam Angle for Spot Lights Recessed & Track Lighting Outdoor Landscape 12V AC/DC Non-Dimmable**SETEN**$9.67**4.5★**▲ 152%**](https://www.amazon.com/dp/B0GCM2LSTH) [**Gardencoin MR16 LED Light Blub 5W 2700K Warm White 450 Lumens Dimmable Aluminum Housing Low Voltage 12V Input GU5.3 bi-pin Light Bulbs for Landscape &Accent Lighting Indoor/Outdoor Use 12-Pack**Gardencoin**$42.82**4.8★**▲ 117%**](https://www.amazon.com/dp/B0FFMMJHWR) [**Gardencoin MR16 LED Light Blub 5W 2700K Warm White 450 Lumens Dimmable Aluminum Housing Low Voltage 12V Input GU5.3 bi-pin Light Bulbs for Landscape &Accent Lighting Indoor/Outdoor Use 6-Pack**Gardencoin**$25.53**4.8★**▲ 32%**](https://www.amazon.com/dp/B0FFMJWYT8)
**~~View all trending →~~**
## **What buyers say about mr16 led bulb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**35%
*“Nice and bright”*
**Quality-Overall**18%
*“Excellent quality”*
**Value For Money**10%
*“Totally worth the money”*
**Size-Overall**7%
*“Fit perfectly and color was great match to our Volt products”*
**Advertised Vs Actual Product**6%
*“Just what I needed”*
**Assembly/Installation**4%
*“Easy install”*
**Color**4%
*“Nice color warmth”*
**Bulb Flicker/Dimming/Color**3%
*“Dims appropriately and fits the socket perfectly”*
**Design-Overall**2%
*“which hints at their quality construction”*
**Efficiency**2%
*“Works great”*
### **What buyers complain about **
**Bulb Flicker/Dimming/Color**29%
*“They flicker”*
**Quality-Overall**12%
*“They must be extremely low quality”*
**Durability**12%
*“One failed within about a month”*
**Color**8%
*“Lighting is a bit white however”*
**Assembly/Installation**7%
*“If any of the three installed fail soon I will be back to edit”*
**Compatibility-Overall**4%
*“Will not work with Lutron switches”*
**Size-Overall**3%
*“Might not fit your application”*
**Brightness/Shine/Glow**2%
*“- Mid level brightness on the switch resulted in max brightness of the bulb with annoying blinking”*
**Defective Material/Parts**2%
*“One of the bulbs in the box was defective and didn't work”*
**Value For Money**2%
*“should be more economical since they are rated 5W”*
### **Top return reasons **
**Size-Overall**42%
**Bulb Flicker/Dimming/Color**14%
**Compatibility-Overall**9%
**Advertised Vs Actual Product**8%
**Color**7%
**Brightness/Shine/Glow**6%
**Functionality-Overall**5%
**Defective Material/Parts**2%
**Socket/Port/Plug**1%
**Connectivity-Overall**1%
## **Common questions**
- **Is mr16 led bulb profitable to sell on Amazon United States?**
- The niche generates $440K/yr across 15 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the mr16 led bulb niche?**
- 13 brands and 17 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in mr16 led bulb?**
- Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Quality-Overall, Durability. The return rate is 3.4%.
- **When does demand for mr16 led bulb peak?**
- Demand peaks in Nov; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the mr16 led bulb niche?**
- Listings span $9.63–$42.82; the average listing price is $19.93 (sweet spot $15–$100). The average incumbent carries 874 reviews — the moat a new listing must climb.
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