---
title: "Trend — moving blanket - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/moving-blanket/trend"
last_updated: "2026-08-08T23:54:01.972Z"
locale: en
meta:
  description: "Niche score 61/100 · $8.1M/yr market · 1.6M searches/yr · $48.15 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $8.1M/yr market · 1.6M searches/yr · $48.15 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — moving blanket - Flapen"
---

# **moving blanket**

**Launch it**

A $8.1M/yr market growing +16.8% this quarter with returns at 3.4% — clears our launch bar.

Market size 100Growth 46Conversion 88Competition 45Returns 45Price range 71Avg price 94Brand share 50Review moat 46Quality gap 37

**Market size**

**Incredible****$8.1M**

$8.1M/yr · 1.6M searches

**Avg price**

**Great****$48.15**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****10.3%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****$12.92–$132.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+16.8%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****1,886**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****58%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.4%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

## Trend