---
title: "Motion Sensor Outdoor Lights — $13.5M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/motion-sensor-outdoor-lights"
last_updated: "2026-08-08T04:36:20.190Z"
locale: en
meta:
description: "Niche score 74/100 · $13.5M/yr market · 12.8M searches/yr · $30.12 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 74/100 · $13.5M/yr market · 12.8M searches/yr · $30.12 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Motion Sensor Outdoor Lights — $13.5M/yr Amazon US Niche (2026) - Flapen"
---
# **motion sensor outdoor lights**
**Launch it**
A $13.5M/yr market growing +34.9% this quarter with returns at 2.5% — clears our launch bar.
Market size 100Growth 59Conversion 44Competition 95Returns 63Price range 63Avg price 95Brand share 96Review moat 24Quality gap 63
**Market size**
**Incredible****$13.5M**
$13.5M/yr · 12.8M searches
**Brand share**
**Incredible****34%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$30.12**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.34–$142.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+34.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,008.58**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, motion sensor outdoor lights is a $13.5M/yr Amazon United States market (12.8M searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Jun–Jul–Oct–Nov. Verdict: Launch it — 74/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **motion sensor outdoor lights market data**
- **Units sold / yr**
- **400K–500K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$12.0M–$15.1M**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#52**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**87 **▲rising
**Sellers**
**149**
**Top-5 brand share**
**34%**
Top 20: 64%
**Top-5 click share**
**18%**
Top 20: 44%
**Open market**
**62%**
- Brightown12% - addlon7% - SOLPEX6% - Brightech6% - Skoiuc3% - Tuffenough3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.
400K300KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Oct, Nov · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/motion-sensor-outdoor-lights/trend)
## **Top motion sensor outdoor lights search terms**
- **solar string lights outdoor**737K/yr+227.1%3.2% conv. - **solar string lights**1.0M/yr+95.3%2.8% conv. - **motion sensor outdoor lights**1.8M/yr-6.8%1.9% conv. - **landscape lighting**997K/yr+2.3%0.6% conv. - **solar pathway lights outdoor**585K/yr+75.2%1.4% conv. - **fence lights solar powered**592K/yr+69.1%1.4% conv. - **solar string lights outdoor waterproof**1.1M/yr-5.5%3.0% conv. - **solar fence lights**540K/yr+40.8%1.5% conv. - **solar spot lights outdoor**736K/yr+51.9%2.0% conv. - **hanging solar lights for outside**334K/yr+61.8%0.2% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/motion-sensor-outdoor-lights/search-terms)
## **Top motion sensor outdoor lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$271K4%$541K6%$812K8%$1.1M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brightech Ambience Pro Solar Powered Outdoor String Lights -27 ft Commercial Grade Waterproof Edison Patio Lights Shatterproof LED String Lights for Outside Porch - 12 Bulbs 1W Soft White**Brightech**$20.77**4.5★26,599 rev](https://www.amazon.com/dp/B075NS8YXG) [2**SOLPEX Solar Deck Lights Outdoor 16 Pack Step Light Waterproof Warm White**SOLPEX**$25.95**4.3★16,453 rev](https://www.amazon.com/dp/B07YC8PVF1) [3**Tuffenough Solar Outdoor Lights 2500LM 210 LED Security Lights with Remote Control 3 Heads Motion Sensor Lights IP65 Waterproof 270 Wide Angle Flood Wall Lights with 3 Modes(2 Packs)**Tuffenough**$28.75**4.4★40,326 rev](https://www.amazon.com/dp/B09F3DJNGF) [4**addlon 52(48+4) FT Solar String Lights Waterproof Patio Lights Solar Powered with Remote & USB Port 16+1 LED Shatterproof Bulbs 3 Light Modes Dimmable Solar Light for Camping Backyard Garden**addlon**$22.66**4.3★11,574 rev](https://www.amazon.com/dp/B0C68DRR9P) [5**Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime**Brightown**$20.94**4.4★2,438 rev](https://www.amazon.com/dp/B0FYPGR48K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KOOPER Solar Fence Lights Outdoor Waterproof 10 Pack Solar Fence Lights with Ultra-Bright LED Lens 10 Modes & 9 Colors Outdoor Solar Lights for Fence Backyard Railing Patio Wall Step Deck**KOOPER**$35.73**322 rev4mo ago](https://www.amazon.com/dp/B0GFCYWX8N) [**50ft Solar Powered Lights Outdoor - Waterproof String Light Outside Patio**VGUXG**$17.96**1,319 rev5mo ago](https://www.amazon.com/dp/B0G6YJZ3VK) [**Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime**Brightown**$20.94**2,438 rev6mo ago](https://www.amazon.com/dp/B0FYPGR48K) [**100FT Solar String Lights Outdoor Waterproof with Remote & Timer LED Shatterproof ST38 Bulbs USB & Solar Powered Patio Lights for Backyard Porch Garden Wedding Decor Dusk to Dawn Lighting**Skoiuc**$30.77**1,029 rev10mo ago](https://www.amazon.com/dp/B0FPWD3R4H) [**ESUNYD Solar Fence Lights Outdoor Color Changing Waterproof IP65 16 Pack**ESUNYD**$40.32**365 rev11mo ago](https://www.amazon.com/dp/B0FP5629MM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KOOPER Solar Fence Lights Outdoor Waterproof 10 Pack Solar Fence Lights with Ultra-Bright LED Lens 10 Modes & 9 Colors Outdoor Solar Lights for Fence Backyard Railing Patio Wall Step Deck**KOOPER**$35.73**4.3★**▲ 191%**](https://www.amazon.com/dp/B0GFCYWX8N) [**100FT Solar String Lights Outdoor Waterproof with Remote & Timer LED Shatterproof ST38 Bulbs USB & Solar Powered Patio Lights for Backyard Porch Garden Wedding Decor Dusk to Dawn Lighting**Skoiuc**$30.77**4.4★**▲ 146%**](https://www.amazon.com/dp/B0FPWD3R4H) [**Brightown 52FT Solar String Lights Outdoor Waterproof Patio Lights with Remote & Timer USB/Solar Powered Dimmable Outdoor Lights 15+1 LED Bulbs for Backyard Garden Camping Party - 26Hrs Runtime**Brightown**$20.94**4.4★**▲ 120%**](https://www.amazon.com/dp/B0FYPGR48K) [**Brightech Ambience Pro Solar Powered Outdoor String Lights 48 ft Commercial Grade Waterproof Patio Lights 15 Edison Bulbs Shatterproof LED String Lights for Outside Porch - 1W Soft White**Brightech**$37.73**4.3★**▲ 80%**](https://www.amazon.com/dp/B07XC78KJC) [**ESUNYD Solar Fence Lights Outdoor Color Changing Waterproof IP65 16 Pack**ESUNYD**$40.32**4.4★**▲ 68%**](https://www.amazon.com/dp/B0FP5629MM)
**~~View all trending →~~**
## **What buyers say about motion sensor outdoor lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**38%
*“Bright lights”*
**Quality-Overall**9%
*“Good quality and great lighting”*
**Assembly/Installation**9%
*“Easy assembly”*
**Value For Money**8%
*“Not expensive”*
**Advertised Vs Actual Product**4%
*“AS EXPECTED”*
**Charging**3%
*“Easy to charge”*
**Durability**3%
*“Beautiful and durable”*
**Efficiency**2%
*“Solar lights work great”*
**Design-Overall**2%
*“elegant design”*
**Ease Of Use**2%
*“Easy to apply”*
### **What buyers complain about **
**Brightness/Shine/Glow**17%
*“Brightness doesn't last”*
**Durability**16%
*“Break easily”*
**Functionality-Overall**11%
*“Doesnt function”*
**Quality-Overall**7%
*“cheap quality”*
**Size-Overall**6%
*“Is very large”*
**Bulb Flicker/Dimming/Color**5%
*“Very dim”*
**Charging**4%
*“Wont Charge”*
**Value For Money**3%
*“theyre so expensive”*
**Advertised Vs Actual Product**2%
*“False Advertising”*
**Battery Life**2%
*“Poor battery life”*
### **Top return reasons **
**Size-Overall**24%
**Brightness/Shine/Glow**18%
**Bulb Flicker/Dimming/Color**10%
**Functionality-Overall**9%
**Advertised Vs Actual Product**8%
**Color**6%
**Defective Material/Parts**5%
**Value For Money**4%
**Charging**4%
**Quality-Overall**2%
## **Common questions**
- **Is motion sensor outdoor lights profitable to sell on Amazon United States?**
- The niche generates $13.5M/yr across 145 tracked products. 38 of 38 products launched in the last 360 days are still selling. 90-day search growth is +34.9%. Flapen's verdict: Launch it (74/100).
- **How competitive is the motion sensor outdoor lights niche?**
- 87 brands and 149 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 34% of demand.
- **What do buyers complain about in motion sensor outdoor lights?**
- Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Functionality-Overall. The return rate is 2.5%.
- **When does demand for motion sensor outdoor lights peak?**
- Demand peaks in Jun–Jul–Oct–Nov; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the motion sensor outdoor lights niche?**
- Listings span $6.34–$142.28; the average listing price is $30.12 (sweet spot $15–$100). The average incumbent carries 6,009 reviews — the moat a new listing must climb.
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