---
title: "Motion Sensor Night Light — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/motion-sensor-night-light"
last_updated: "2026-08-07T18:31:58.108Z"
locale: en
meta:
description: "Niche score 56/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $1.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Motion Sensor Night Light — $1.4M/yr Amazon US Niche (2026) - Flapen"
---
# **motion sensor night light**
**Worth a look**
Shows a $1.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 84Growth 23Conversion 60Competition 59Returns 73Price range 60Avg price 76Brand share 63Review moat 23Quality gap 35
**Market size**
**Great****$1.4M**
$1.4M/yr · 1.7M searches
**Avg price**
**Great****$15.35**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$7.16–$26.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****8,487.24**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, motion sensor night light is a $1.4M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **motion sensor night light market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$1.2M–$1.5M**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 89%
**Open market**
**28%**
- L LOHAS LED25% - AUVON19% - MCGOR9% - Lyridz9% - DORESshop6% - Uigos5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
45K35KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/motion-sensor-night-light/trend)
## **Top motion sensor night light search terms**
- **motion sensor night light**663K/yr-8.6%3.5% conv. - **night light motion sensor**174K/yr-22.4%4.0% conv. - **motion night light**88K/yr+11.5%4.5% conv. - **motion activated night light**93K/yr+6.2%4.0% conv. - **bathroom night light motion sensor**80K/yr-9.8%4.0% conv. - **battery lights for closet**64K/yr+5.7%2.8% conv. - **battery operated motion sensor light**59K/yr-20.9%1.5% conv. - **battery motion sensor light indoor**49K/yr-7.1%2.4% conv. - **battery powered motion sensor lights**42K/yr+2.9%1.6% conv. - **motion sensor lamp**39K/yr-3.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/motion-sensor-night-light/search-terms)
## **Top motion sensor night light products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$68K10%$135K15%$203K20%$270K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**L LOHAS LED Motion Sensor Night Light Motion Sensor Light Indoor 30/60LM**L LOHAS LED**$9.67**4.6★9,575 rev](https://www.amazon.com/dp/B0978DVRZK) [2**AUVON Plug-in LED Backlit Night Light 4 Packs Motion & Dusk to Dawn Sensor**AUVON**$20.78**4.8★3,751 rev](https://www.amazon.com/dp/B0CLRPTGGY) [3**MCGOR 10inch Under Cabinet Lighting 2 Pack Rechargeable Motion Sensor Light Indoor 5 Levels Dimmable Magnetic Closet Lights Wireless Under Counter Lights for Kitchen Stairs**MCGOR**$16.52**4.6★47,776 rev](https://www.amazon.com/dp/B0BDF8CVBN) [4**DORESshop Motion Sensor Night Light Night Lights Plug into Wall 3000K**DORESshop**$16.62**4.6★266 rev](https://www.amazon.com/dp/B0FDQLB7WG) [5**Uigos LED Night Light Lamp with Smart Sensor Dusk to Dawn Sensor Daylight White 0.5W Plug-in 6-Pack**Uigos**$9.27**4.7★46,029 rev](https://www.amazon.com/dp/B01N47M3V0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GOODEA 2-Pack Magnetic Motion Sensor Night Light with Rechargeable Battery**GOODEA**$9.49**433 rev5mo ago](https://www.amazon.com/dp/B0G58J6XY3) [**L LOHAS LED Motion Sensor Night Light Night Lights Plug into Wall 2 Pack**L LOHAS LED**$15.17**220 rev11mo ago](https://www.amazon.com/dp/B0FDB8RKMY) [**DORESshop Motion Sensor Night Light Night Lights Plug into Wall 3000K**DORESshop**$16.62**266 rev1y ago](https://www.amazon.com/dp/B0FDQLB7WG) [**Guankai 8 Pack Motion Sensor Stair Light for Indoor Battery Operated Closet Lights Wireless Stick on Anywhere Hallway Lamp Portable Led Night Lamps for Bedroom Under Cabinet Kitchen**Guankai**$19.67**2,391 rev1y ago](https://www.amazon.com/dp/B0DHTVLJZ2) [**Sujeet Night Light Night Lights Plug into Wall 8-Pack Nightlight Plug in Night Light Dusk to Dawn Night Lamp Led (Warm White)**Sujeet**$9.79**9,655 rev2y ago](https://www.amazon.com/dp/B0D6GJ9222)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GOODEA 2-Pack Magnetic Motion Sensor Night Light with Rechargeable Battery**GOODEA**$9.49**4.6★**▲ 245%**](https://www.amazon.com/dp/B0G58J6XY3) [**DORESshop Motion Sensor Night Light Night Lights Plug into Wall 3000K**DORESshop**$16.62**4.6★**▲ 234%**](https://www.amazon.com/dp/B0FDQLB7WG) [**ANOTEK Battery Operated Ceiling Light Motion Sensor Light Indoor Motion Activated for Bathroom Stair Hallway Shed Laundry Daylight Auto On/Off**ANOTEK**$15.20**4.4★**▲ 107%**](https://www.amazon.com/dp/B08TWJ6NRC) [**L LOHAS LED Night Lights Plug into Wall 2-Pack 0.3W Plug in Night Light**L LOHAS LED**$7.16**4.7★**▲ 97%**](https://www.amazon.com/dp/B0BLCD42J7) [**Lyridz Plug in Night Light with Motion Sensor and Dusk to Dawn Sensor Dimmable Warm Nightlight with 1-50lm Adjustable Brightness Indoor for Bedroom Bathroom Stairs Hallway 2 Pack**Lyridz**$9.75**4.6★**▲ 70%**](https://www.amazon.com/dp/B0BDMD9423)
**~~View all trending →~~**
## **What buyers say about motion sensor night light**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**33%
*“Bright Light”*
**Quality-Overall**7%
*“Amazing quality”*
**Charging**7%
*“Holds a charge”*
**Value For Money**6%
*“They are affordable”*
**Assembly/Installation**5%
*“Ease of installation”*
**Motion Detection**5%
*“Awesome motion detection”*
**Advertised Vs Actual Product**5%
*“Better than I expected”*
**Ease Of Use**4%
*“Making life easier”*
**Efficiency**4%
*“Works great in bathroom”*
**Night Vision**4%
*“Great Night Light”*
### **What buyers complain about **
**Charging**17%
*“Stopped charging”*
**Brightness/Shine/Glow**12%
*“Not much brightness”*
**Battery Life**10%
*“Batteries don't last long”*
**Durability**10%
*“Did not last”*
**Functionality-Overall**6%
*“Does not work as described”*
**Quality-Overall**4%
*“Bad quality”*
**Size-Overall**3%
*“It's small”*
**Magnetic Strength/Adsorption**2%
*“Poor magnet”*
**Value For Money**2%
*“kind of pricey for a 50% return”*
**Bulb Flicker/Dimming/Color**2%
*“The light on these are very dim”*
### **Top return reasons **
**Brightness/Shine/Glow**29%
**Size-Overall**15%
**Functionality-Overall**8%
**Color**7%
**Charging**7%
**Advertised Vs Actual Product**6%
**Bulb Flicker/Dimming/Color**5%
**Value For Money**4%
**Defective Material/Parts**3%
**Magnetic Strength/Adsorption**3%
## **Common questions**
- **Is motion sensor night light profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the motion sensor night light niche?**
- 19 brands and 29 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in motion sensor night light?**
- Top complaints mined from reviews: Charging, Brightness/Shine/Glow, Battery Life. The return rate is 2.1%.
- **When does demand for motion sensor night light peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the motion sensor night light niche?**
- Listings span $7.16–$26.93; the average listing price is $15.35 (sweet spot $15–$100). The average incumbent carries 8,487 reviews — the moat a new listing must climb.
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