---
title: "Motion Sensor Flood Light Bulb — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/motion-sensor-flood-light-bulb"
last_updated: "2026-08-08T22:54:04.441Z"
locale: en
meta:
description: "Niche score 39/100 · $31K/yr market · 49K searches/yr · $18.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $31K/yr market · 49K searches/yr · $18.33 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Motion Sensor Flood Light Bulb — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **motion sensor flood light bulb**
**Skip it**
A small market ($31K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 52Conversion 42Competition 34Returns 36Price range 84Avg price 83Brand share 9Review moat 47Quality gap 50
**Price range**
**Great****$10.92–$41.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.33**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+23.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,811.2**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****4.1%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$31K**
$31K/yr · 49K searches
According to Flapen's Amazon United States niche tracking, motion sensor flood light bulb is a $31K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 39/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **motion sensor flood light bulb market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$46K–$55K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#1,129**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **53%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**2%**
- GE62% - Sunco Lighting15% - GREENIC8% - lanyue7% - Amazon Basics5% - CICINY2% - Open — no brand owns it (1 brand, 2%)
## **Demand**
Weekly Amazon search volume, last 17 weeks — +23.4% search growth over the last 90 days.
1K800Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/motion-sensor-flood-light-bulb/trend)
## **Top motion sensor flood light bulb search terms**
- **motion sensor flood light bulb**18K/yr+13.5%3.8% conv. - **ge motion sensor night light**8K/yr-8.6%5.2% conv. - **motion detector flood light bulb**4K/yr+78.6%1.4% conv. - **led flood light bulb outdoor motion sensor**4K/yr+105.8%0.3% conv. - **sensor flood light bulbs**4K/yr+104.3%0.1% conv. - **flood light bulbs outdoor motion sensor**4K/yr+3.1%7.2% conv. - **motion flood light bulb**4K/yr-18.8%4.7% conv. - **ge led motion sensor night light**3K/yr+17.9%9.2% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/motion-sensor-flood-light-bulb/search-terms)
## **Top motion sensor flood light bulb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$12K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GE LED+ PAR38 Motion Sensor Outdoor Flood Light Bulbs 15W 2 Pack**GE**$26.94**4.4★2,076 rev](https://www.amazon.com/dp/B08T5HSMML) [2**GE LED Motion Sensor Night Light Plug into wall 40 Lumens**GE**$20.49**4.7★5,649 rev](https://www.amazon.com/dp/B07QQ8B141) [3**GE Plug in Night Light with Motion Sensor 2 Pack 40 Lumens**GE**$18.18**4.7★5,649 rev](https://www.amazon.com/dp/B07QJD6J9L) [4**GREENIC Radar Motion Sensor Light Bulbs Outdoor 15W 5000K PAR38 LED Flood Light Bulb with Motion Detector and Dusk to Dawn Sensor 100 Watt Equivalent E26 Medium Base 1500LM Daylight 2 Pack**GREENIC**$18.09**3.8★75 rev](https://www.amazon.com/dp/B09ZQDWCZ6) [5**Sunco PAR38 Dusk to Dawn Outdoor Lighting Flood Light Bulb 150W Eq 5000K Daylight Motion Activated Motion Sensor Flood Lights Compatible E26 Base for Porch Garage Yard UL 2 Pack**Sunco Lighting**$20.42**4.6★171 rev](https://www.amazon.com/dp/B0DMTK97Y5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**lanyue Motion Sensor Light Bulbs Dusk to Dawn Outdoor Lighting PAR38 Led Motion Sensor Flood Light 100 Watt Equivalent(15W) 6000K Daylight Waterproof Outdoor/Indoor (4 Pack)**lanyue**$41.24**53 rev1y ago](https://www.amazon.com/dp/B0DSFW3HN1) [**Sunco PAR38 Dusk to Dawn Outdoor Lighting Flood Light Bulb 150W Eq 5000K Daylight Motion Activated Motion Sensor Flood Lights Compatible E26 Base for Porch Garage Yard UL 2 Pack**Sunco Lighting**$20.42**171 rev1y ago](https://www.amazon.com/dp/B0DMTK97Y5) [**GE LED Night Light Motion Sensing Dimmable Louver Shade White Plug-in UL-Certified Ideal Nightlight for Bedroom Bathroom Kitchen Hallway and More 67555**GE**$11.24**111 rev3y ago](https://www.amazon.com/dp/B0BWLCKC6V) [**GREENIC Radar Motion Sensor Light Bulbs Outdoor 15W 5000K PAR38 LED Flood Light Bulb with Motion Detector and Dusk to Dawn Sensor 100 Watt Equivalent E26 Medium Base 1500LM Daylight 2 Pack**GREENIC**$18.09**75 rev4y ago](https://www.amazon.com/dp/B09ZQDWCZ6) [**CICINY Radar Motion Sensor Outdoor Flood Light Bulbs PAR38 E26 Dusk to Dawn LED Security Bulbs 15W 100W Equivalent 5000K Daylight for Porch Garage Driveway 2 Pack**CICINY**$18.37**728 rev4y ago](https://www.amazon.com/dp/B09SZ2GFL5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GE Ultra Brite Motion-Activated LED Light 40 Lumens Soft White Night Light Energy Efficient Ideal for Hallway Stairs Kitchen Garage Utility Room Laundry Room White 12201**GE**$14.80**4.6★**▲ 122%**](https://www.amazon.com/dp/B014JUG9BU) [**GE Plug in Night Light with Motion Sensor 2 Pack 40 Lumens**GE**$18.18**4.7★**▲ 51%**](https://www.amazon.com/dp/B07QJD6J9L) [**Sunco 4 Pack PAR30 LED Dusk to Dawn Light Bulbs 850 Lumens 11W 5000K Daylight Non-Dimmable E26 Wet Rated Outdoor Flood Light Bulb with Photocell Sensor for Porch Patio Backyard UL**Sunco Lighting**$23.05**4.7★**▲ 45%**](https://www.amazon.com/dp/B07HNSR3GC) [**lanyue Motion Sensor Light Bulbs Dusk to Dawn Outdoor Lighting PAR38 Led Motion Sensor Flood Light 100 Watt Equivalent(15W) 6000K Daylight Waterproof Outdoor/Indoor (4 Pack)**lanyue**$41.24**4.5★**▲ 42%**](https://www.amazon.com/dp/B0DSFW3HN1) [**GREENIC Radar Motion Sensor Light Bulbs Outdoor 15W 5000K PAR38 LED Flood Light Bulb with Motion Detector and Dusk to Dawn Sensor 100 Watt Equivalent E26 Medium Base 1500LM Daylight 2 Pack**GREENIC**$18.09**3.8★**▲ 39%**](https://www.amazon.com/dp/B09ZQDWCZ6)
**~~View all trending →~~**
## **What buyers say about motion sensor flood light bulb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**36%
*“Nice and Bright”*
**Advertised Vs Actual Product**11%
*“Works as advertised”*
**Quality-Overall**9%
*“Good quality floodlights”*
**Motion Detection**8%
*“Great motion sensing”*
**Value For Money**6%
*“Reasonably priced”*
**Ease Of Use**6%
*“Easy to use”*
**Efficiency**4%
*“helping cut down on electricity use”*
**Assembly/Installation**3%
*“Easy install”*
**Night Vision**3%
*“It is great to have them automatically come on at dusk”*
**Bulb Flicker/Dimming/Color**2%
*“Bright light”*
### **What buyers complain about **
**Functionality-Overall**17%
*“they may not work properly”*
**Durability**15%
*“No longer works properly”*
**Bulb Flicker/Dimming/Color**15%
*“These lightbulbs are not very bright”*
**Advertised Vs Actual Product**14%
*“Does not work as advertised”*
**Brightness/Shine/Glow**9%
*“about 2 of them very dim”*
**Quality-Overall**4%
*“Poor quality control”*
**Value For Money**4%
*“Expensive for a plain flood bulb”*
**Measurement/Reading Accuracy**2%
*“Not reliable”*
**Add-Ons/Attachments**2%
*“nothing to add”*
**Size-Overall**1%
*“Somewhat large”*
### **Top return reasons **
**Size-Overall**33%
**Bulb Flicker/Dimming/Color**16%
**Brightness/Shine/Glow**13%
**Functionality-Overall**9%
**Advertised Vs Actual Product**6%
**Compatibility-Overall**5%
**Color**5%
**Defective Material/Parts**5%
**Value For Money**3%
**Range**1%
## **Common questions**
- **Is motion sensor flood light bulb profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 15 tracked products. 90-day search growth is +23.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the motion sensor flood light bulb niche?**
- 7 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in motion sensor flood light bulb?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Bulb Flicker/Dimming/Color. The return rate is 4.1%.
- **What does it cost to enter the motion sensor flood light bulb niche?**
- Listings span $10.92–$41.24; the average listing price is $18.33 (sweet spot $15–$100). The average incumbent carries 1,811 reviews — the moat a new listing must climb.
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