---
title: "Motion Night Lights Plug Into Wall — $615K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/motion-night-lights-plug-into-wall"
last_updated: "2026-08-08T22:54:50.647Z"
locale: en
meta:
description: "Niche score 50/100 · $615K/yr market · 631K searches/yr · $15.58 avg price. Soft demand (-6.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $615K/yr market · 631K searches/yr · $15.58 avg price. Soft demand (-6.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Motion Night Lights Plug Into Wall — $615K/yr Amazon US Niche (2026) - Flapen"
---
# **motion night lights plug into wall**
**Worth a look**
Shows a sweet-spot price point ($15.58 avg), but soft demand (-6.0% this quarter) keeps it on the watch list.
Market size 65Growth 22Conversion 69Competition 50Returns 74Price range 64Avg price 76Brand share 48Review moat 24Quality gap 23
**Avg price**
**Great****$15.58**
avg listing price — sweet spot $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$615K**
$615K/yr · 631K searches
**Price range**
**Good****$7.01–$29.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,748**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, motion night lights plug into wall is a $615K/yr Amazon United States market (631K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **motion night lights plug into wall market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$623K–$779K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#234**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 89%
**Open market**
**18%**
- L LOHAS LED29% - AUVON21% - Uigos9% - Lyridz9% - DORESshop8% - Sujeet5%
## **Demand & seasonality**
Weekly Amazon search volume, last 65 weeks — -6.0% search growth over the last 90 days.
15K10KPrime Day '25 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Nov · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/motion-night-lights-plug-into-wall/trend)
## **Top motion night lights plug into wall search terms**
- **motion sensor night light plug in**95K/yr-3.2%5.4% conv. - **night lights plug into wall motion sensor**75K/yr-2.2%4.7% conv. - **plug in motion sensor light**76K/yr+0.4%2.3% conv. - **bathroom night light motion sensor**80K/yr-9.8%4.3% conv. - **motion night lights plug into wall**59K/yr+4.3%7.2% conv. - **motion sensor light indoor plug in**47K/yr-16.2%3.3% conv. - **plug in motion sensor night light**17K/yr+23.1%4.1% conv. - **motion sensor plug in light**22K/yr-9.4%2.9% conv. - **plug in night light motion sensor**20K/yr-5.0%4.2% conv. - **plug in motion sensor light indoor**28K/yr-36.8%2.7% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/motion-night-lights-plug-into-wall/search-terms)
## **Top motion night lights plug into wall products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$31K10%$61K15%$92K20%$123K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**L LOHAS LED Motion Sensor Night Light Motion Sensor Light Indoor 30/60LM**L LOHAS LED**$9.67**4.6★9,575 rev](https://www.amazon.com/dp/B0978DVRZK) [2**AUVON Plug-in LED Backlit Night Light 4 Packs Motion & Dusk to Dawn Sensor**AUVON**$20.78**4.8★3,751 rev](https://www.amazon.com/dp/B0CLRPTGGY) [3**Uigos LED Night Light Lamp with Smart Sensor Dusk to Dawn Sensor Daylight White 0.5W Plug-in 6-Pack**Uigos**$9.27**4.7★46,029 rev](https://www.amazon.com/dp/B01N47M3V0) [4**DORESshop Motion Sensor Night Light Night Lights Plug into Wall 3000K**DORESshop**$16.62**4.6★266 rev](https://www.amazon.com/dp/B0FDQLB7WG) [5**Sujeet Night Light Night Lights Plug into Wall 8-Pack Nightlight Plug in Night Light Dusk to Dawn Night Lamp Led (Warm White)**Sujeet**$9.79**4.7★9,655 rev](https://www.amazon.com/dp/B0D6GJ9222)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YELKO Motion Sensor Night Light with Dusk to Dawn Sensor - Plug in Cool White Anti-Glare LED Soft Cozy Glow 5 Level Dimmable Timer Function for Bathroom Hallway Kitchen Stairs Garage 2-Pack**YELKO**$16.77**29 rev5mo ago](https://www.amazon.com/dp/B0GL5HJ5RW) [**L LOHAS LED Motion Sensor Night Light Night Lights Plug into Wall 2 Pack**L LOHAS LED**$15.17**220 rev11mo ago](https://www.amazon.com/dp/B0FDB8RKMY) [**DORESshop Motion Sensor Night Light Night Lights Plug into Wall 3000K**DORESshop**$16.62**266 rev1y ago](https://www.amazon.com/dp/B0FDQLB7WG) [**ASOKO Motion Sensor Dimmable Led Under Cabinet Light 12 Cool White**ASOKO**$16.28**58 rev1y ago](https://www.amazon.com/dp/B0F8861WGL) [**ZISUYU Plug-in LED Night Light with Motion Sensor 10-60lm Dimmable Nightlight with Multi-Mode & Color-Changing Ideal for Bedroom Kitchen Bathroom Stairs Hallway (6 Pack)**ZISUYU**$20.69**220 rev1y ago](https://www.amazon.com/dp/B0F26XWK15)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YELKO Motion Sensor Night Light with Dusk to Dawn Sensor - Plug in Cool White Anti-Glare LED Soft Cozy Glow 5 Level Dimmable Timer Function for Bathroom Hallway Kitchen Stairs Garage 2-Pack**YELKO**$16.77**4.7★**▲ 332%**](https://www.amazon.com/dp/B0GL5HJ5RW) [**DORESshop Motion Sensor Night Light Night Lights Plug into Wall 3000K**DORESshop**$16.62**4.6★**▲ 190%**](https://www.amazon.com/dp/B0FDQLB7WG) [**Sujeet Night Light Night Lights Plug into Wall 8-Pack Nightlight Plug in Night Light Dusk to Dawn Night Lamp Led (Warm White)**Sujeet**$9.79**4.7★**▲ 80%**](https://www.amazon.com/dp/B0D6GJ9222) [**L LOHAS LED Night Lights Plug into Wall 2-Pack 0.3W Plug in Night Light**L LOHAS LED**$7.16**4.7★**▲ 53%**](https://www.amazon.com/dp/B0BLCD42J7) [**GE Plug in Night Light with Motion Sensor 2 Pack 40 Lumens**GE**$18.18**4.7★**▲ 49%**](https://www.amazon.com/dp/B07QJD6J9L)
**~~View all trending →~~**
## **What buyers say about motion night lights plug into wall**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**41%
*“Bright Light”*
**Night Vision**8%
*“Great night lights”*
**Value For Money**8%
*“Great buy for the money”*
**Quality-Overall**7%
*“Good light, good quality”*
**Advertised Vs Actual Product**6%
*“As described”*
**Motion Detection**6%
*“Awesome motion detection”*
**Efficiency**3%
*“Works great”*
**Ease Of Use**3%
*“Easy to Use”*
**Design-Overall**2%
*“Sleek design”*
**Size-Overall**1%
*“Size is convenient”*
### **What buyers complain about **
**Brightness/Shine/Glow**22%
*“Very dim”*
**Durability**11%
*“Broke after a month”*
**Functionality-Overall**11%
*“Does not work as described”*
**Quality-Overall**7%
*“Unreliable quality”*
**Size-Overall**6%
*“It's small”*
**Advertised Vs Actual Product**4%
*“Misleading picture”*
**Bulb Flicker/Dimming/Color**3%
*“they always end up flickering”*
**Defective Material/Parts**3%
*“one of the lights didn't work”*
**Value For Money**2%
*“they look expensive”*
**Instructions/User Manual/Troubleshooting**2%
*“Instructions are not detailed”*
### **Top return reasons **
**Brightness/Shine/Glow**38%
**Size-Overall**12%
**Functionality-Overall**10%
**Advertised Vs Actual Product**8%
**Color**7%
**Bulb Flicker/Dimming/Color**7%
**Value For Money**3%
**Defective Material/Parts**3%
**Quality-Overall**2%
**Compatibility-Overall**1%
## **Common questions**
- **Is motion night lights plug into wall profitable to sell on Amazon United States?**
- The niche generates $615K/yr across 31 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the motion night lights plug into wall niche?**
- 16 brands and 23 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in motion night lights plug into wall?**
- Top complaints mined from reviews: Brightness/Shine/Glow, Durability, Functionality-Overall. The return rate is 2.1%.
- **When does demand for motion night lights plug into wall peak?**
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the motion night lights plug into wall niche?**
- Listings span $7.01–$29.25; the average listing price is $15.58 (sweet spot $15–$100). The average incumbent carries 5,748 reviews — the moat a new listing must climb.
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