---
title: "Mortise Machine — $393K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/mortise-machine"
last_updated: "2026-08-08T22:52:38.693Z"
locale: en
meta:
description: "Niche score 49/100 · $393K/yr market · 103K searches/yr · $337.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $393K/yr market · 103K searches/yr · $337.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mortise Machine — $393K/yr Amazon US Niche (2026) - Flapen"
---
# **mortise machine**
**Skip it**
Prices mostly outside the sweet spot ($18.75–$2589.91) — this niche doesn't clear our bar today.
Market size 55Growth 16Conversion 14Competition 64Returns 34Price range 3Avg price 25Brand share 88Review moat 95Quality gap 88
**Review moat**
**Great****106.59**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****$393K**
$393K/yr · 103K searches
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Okay****$337.42**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-17.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$18.75–$2589.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, mortise machine is a $393K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Jan. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mortise machine market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$169K–$253K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#589**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **84%**
- **Out of stock**
- **16.1%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**29 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**47%**
Top 20: 91%
**Top-5 click share**
**47%**
Top 20: 88%
**Open market**
**48%**
- BMTURNING15% - O'SKOOL10% - Kreg8% - Jet7% - Woodpeckers7% - YUCHENGTECH5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.1% search growth over the last 90 days.
3K2KSpike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/mortise-machine/trend)
## **Top mortise machine search terms**
- **mortise and tenon jig**34K/yr-19.3%0.8% conv. - **mortiser**11K/yr+20.8%0.2% conv. - **mortising machine**15K/yr-37.9%0.7% conv. - **mortise and tenon tools**10K/yr-13.8%0.3% conv. - **mortise machine**8K/yr-16.4%0.4% conv. - **mortise and tenon jig for router**6K/yr-24.9%0.4% conv. - **mortise tool**4K/yr-15.8%1.3% conv. - **mortising jig**4K/yr-12.5%0.5% conv. - **mortise and tenon**4K/yr-9.3%0.6% conv. - **mortiser machine woodworking**3K/yr+22.6%0.6% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/mortise-machine/search-terms)
## **Top mortise machine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$16K8%$31K12%$47K16%$63K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mortising Machine Tenon Tools Mortising Attachment for Drill Press and Woodworking Mortise Bench Drill Locator Set for Mortiser Circles/Square Hole Chisel Drilling Machine Mortise Machine.**BMTURNING**$71.33**3.8★36 rev](https://www.amazon.com/dp/B0F3HCWBR4) [2**OSKOOL Mortise and Tenon Jig for Plunge Router Repeatable Joinery**O'SKOOL**$107.38**3.7★31 rev](https://www.amazon.com/dp/B0D7VH8XF7) [3**Kreg MortiseMate Loose Tenon Jig - Drill Jig for Woodworking - For Loose Tenon Joinery - Fits Workpieces 1/2 to 1 1/2 Thick**Kreg**$296.07**4.7★60 rev](https://www.amazon.com/dp/B0DK49J79B) [4**JET Benchtop Mortiser 1/2 Chisel 4-3/4 Stroke 115V 1Ph (Model JBM-5)**Jet**$505.02**4.4★246 rev](https://www.amazon.com/dp/B0000223M4) [5**Woodpeckers Mortising Jig Mortise + Tenon Jig Easy to Cut Perfect Mortises With Your Plunge Router for Loose Tenon Joinery Router Tool USA-Made MJ-24**Woodpeckers**$237.85**4.6★6 rev](https://www.amazon.com/dp/B0FT4QC2P8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Woodpeckers Mortising Jig Mortise + Tenon Jig Easy to Cut Perfect Mortises With Your Plunge Router for Loose Tenon Joinery Router Tool USA-Made MJ-24**Woodpeckers**$237.85**6 rev10mo ago](https://www.amazon.com/dp/B0FT4QC2P8) [**Mortising Machine Tenon Tools Mortising Attachment for Drill Press and Woodworking Mortise Bench Drill Locator Set for Mortiser Circles/Square Hole Chisel Drilling Machine Mortise Machine.**BMTURNING**$71.33**36 rev1y ago](https://www.amazon.com/dp/B0F3HCWBR4) [**Door Latch Mortise Tool Precision Scoring and Chiseling Door Latch Installation Kit Fits for 1-3/8 or 1-3/4 Thick Wooden Door Door Latch Tool for Clean Precise Professional Installation**HASIODXE**$18.75**198 rev1y ago](https://www.amazon.com/dp/B0F1CK2K38) [**4 Pcs Mortise Chisel Set 1/4 5/16 3/8 1/2 Inch Square Hole Drill Bits for Mortiser Wood Mortising Chisel Drill Bit Hollow Chisel Mortise and Tenon Drill Tools**YGFRSTO**$19.54**58 rev1y ago](https://www.amazon.com/dp/B0DXTMMHYL) [**Benchtop Mortiser 3400RPM 3/4HP Woodworking Mortising Machine with 1/4 3/8 1/2 Chisels Wooden Workbench Benchtop Drill Press for Making Round Holes Square Holes Or Special Square Holes**CXRCY**$371.00**9 rev1y ago](https://www.amazon.com/dp/B0DLG8VQS1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RIKON Professional Power Tools Benchtop X/Y Mortiser 34-260**RIKON Power Tools**$562.79**4.2★**▲ 193%**](https://www.amazon.com/dp/B00SOR41CO) [**Virutex KIT FC116U Lock Mortiser Machine Kit with 5/8 & 7/8 Mortising Bits Complete Portable Door Lock Installation System 1100W Professional Wood Door Mortiser**Virutex**$1768.82**4.9★**▲ 153%**](https://www.amazon.com/dp/B0GP9F37BQ) [**Door Latch Mortise Tool Precision Scoring and Chiseling Door Latch Installation Kit Fits for 1-3/8 or 1-3/4 Thick Wooden Door Door Latch Tool for Clean Precise Professional Installation**HASIODXE**$18.75**4.3★**▲ 65%**](https://www.amazon.com/dp/B0F1CK2K38) [**Woodpeckers Mortising Jig Mortise + Tenon Jig Easy to Cut Perfect Mortises With Your Plunge Router for Loose Tenon Joinery Router Tool USA-Made MJ-24**Woodpeckers**$237.85**4.6★**▲ 36%**](https://www.amazon.com/dp/B0FT4QC2P8) [**Luckyway Door Lock Installation Kit Mortising Machine Mortise Jig Door Lock Hole Opener Kit Lock Mortiser with 3 Drill Bits for Wooden Doors**Luckyway**$83.84**4.4★**▲ 34%**](https://www.amazon.com/dp/B08HYRCSYV)
**~~View all trending →~~**
## **What buyers say about mortise machine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“it does appear to be very well made”*
**Ease Of Use**11%
*“Easy to use”*
**Precision Of Cut**8%
*“chisel worked great”*
**Value For Money**6%
*“Their value and quality are perfect for my budget when buying tools”*
**Functionality-Overall**6%
*“The jig itself works great”*
**Size-Overall**5%
*“fit my machine perfectly”*
**Advertised Vs Actual Product**5%
*“the jig does work as intended”*
**Design-Overall**4%
*“a great design”*
**Strength**4%
*“Solid buy”*
**Material Quality**3%
*“Material”*
### **What buyers complain about **
**Functionality-Overall**11%
*“Does not work”*
**Quality-Overall**11%
*“Disappointing Jig”*
**Durability**6%
*“Broke on my mock up right out of the box”*
**Precision Of Cut**6%
*“Cannot be used to drill rectangle wholes”*
**Size-Overall**6%
*“Does not fit a Delta floor drill press”*
**Value For Money**6%
*“It feels like a legitimate $300 tool”*
**Instructions/User Manual/Troubleshooting**6%
*“The directions are not great”*
**Mounting**5%
*“1/2 bushing doesnt seat properly”*
**Advertised Vs Actual Product**4%
*“What is shipped does not match the pictures or the description”*
**Weight Heavy**4%
*“it is so heavy that the package it came in was destroyed when it arrived”*
### **Top return reasons **
**Size-Overall**30%
**Compatibility-Overall**16%
**Functionality-Overall**12%
**Defective Material/Parts**10%
**Advertised Vs Actual Product**6%
**Mechanism Issues**4%
**Add-Ons/Attachments**3%
**Product Condition**3%
**Quality-Overall**3%
**Value For Money**2%
## **Common questions**
- **Is mortise machine profitable to sell on Amazon United States?**
- The niche generates $393K/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the mortise machine niche?**
- 29 brands and 74 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in mortise machine?**
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 4.3%.
- **When does demand for mortise machine peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the mortise machine niche?**
- Listings span $18.75–$2589.91; the average listing price is $337.42 (sweet spot $15–$100). The average incumbent carries 107 reviews — the moat a new listing must climb.
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