---
title: "Mortar Mix — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/mortar-mix"
last_updated: "2026-08-07T18:13:56.171Z"
locale: en
meta:
description: "Niche score 55/100 · $39K/yr market · 64K searches/yr · $18.73 avg price. A small market ($39K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $39K/yr market · 64K searches/yr · $18.73 avg price. A small market ($39K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mortar Mix — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **mortar mix**
**Worth a look**
Shows low returns (1.4%), but a small market ($39K/yr) keeps it on the watch list.
Market size 10Growth 66Conversion 40Competition 43Returns 86Price range 71Avg price 84Brand share 52Review moat 70Quality gap 77
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.73**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$6.63–$35.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****694**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+45.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$39K**
$39K/yr · 64K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, mortar mix is a $39K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Apr. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mortar mix market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$47K–$56K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#213**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **63%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**112**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 97%
**Open market**
**15%**
- SIKA19% - Sakrete16% - DAP15% - Quikrete13% - Bauer12% - RUTLAND PRODUCTS12% - Open — no brand owns it (7 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +45.9% search growth over the last 90 days.
4K3KSpike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/mortar-mix/trend)
## **Top mortar mix search terms**
- **mortar mix**33K/yr+46.9%2.6% conv. - **brick mortar**11K/yr+29.7%4.5% conv. - **type s mortar mix**4K/yr+63.0%1.9% conv. - **type n mortar mix**4K/yr+71.2%2.0% conv. - **type s mortar**3K/yr+63.0%1.9% conv. - **premixed mortar**4K/yr+51.7%3.8% conv. - **white mortar mix**4K/yr+18.1%1.0% conv. - **rapid set mortar mix**2K/yr+58.3%2.7% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/mortar-mix/search-terms)
## **Top mortar mix products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$4K15%$6K20%$8K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sika - Sikacryl - Gray - Ready-Mix Concrete Patch - for Repairing spalls and Cracks in Concrete and Masonry - Textured - 1 qt (Pack of 1)**SIKA**$9.29**4.4★4,995 rev](https://www.amazon.com/dp/B00QBPZ7XS) [2**SAKRETE | Fast Setting Repair Mortar | 3 lb**Sakrete**$16.25**3.9★13 rev](https://www.amazon.com/dp/B078759JT9) [3**Bauer Instant Polymer Cement - Ready-to-Use Alternative to Mortar & Adhesives - Versatile Concrete & Stone Tile Crack Repair & Brick Repair Convenient Durable & Easy to Store - 2kg**Bauer**$26.80**4.2★1,160 rev](https://www.amazon.com/dp/B07LB7ZRXZ) [4**Rutland Dry Mix 211 Refractory Mortar 2.5 Pound - USA-Made High Temperature Mortar for Masonry - 2550F Fire Cement Patch for Fireplace Brick Fire Pit Kiln Forge & Pizza Oven Repair**RUTLAND PRODUCTS**$16.86**4.6★268 rev](https://www.amazon.com/dp/B0CZY5JVKY) [5**Tenon Refractory Mortar - High Temperature Mix for Fireplaces Fire Pits Chimneys Parging Brick Clay and More White in Color High Heat Resistance Up to 2550F (1 10 Pounds)**Tenon**$28.93**4.6★261 rev](https://www.amazon.com/dp/B07RC8D1WL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Concrete Crack Filler 3LB Gray - Heavy Duty Dry Granular Mortar Repair Kit for Driveways Walkways & Patios - DIY Concrete Hole Filler with Quartz Sand Includes Scraper Brush & Gloves**NGBNGB**$25.12**34 rev1mo ago](https://www.amazon.com/dp/B0GLFKYL39) [**SOLIDLAND Refractory Mortar - 3.5 LBS Masonry & FireBrick Refractory Cement - 3056F High Temperature Fireproof Dry Mix - for Kilns Firepit Fireplaces Chimneys and More**SOLIDLAND**$19.05**47 rev1y ago](https://www.amazon.com/dp/B0F6TKDP11) [**DAP Textured Mortar Premium Elastomeric Latex Filler & Sealant Gray 10.1 Oz (7079810082)**DAP**$10.50**260 rev1y ago](https://www.amazon.com/dp/B0DLBM2G5G) [**DAP Textured Mortar Premium Elastomeric Latex Filler & Sealant Beige 10.1 Oz (7079810081)**DAP**$11.58**388 rev1y ago](https://www.amazon.com/dp/B0DLBNB16F) [**Rutland Dry Mix 211 Refractory Mortar 2.5 Pound - USA-Made High Temperature Mortar for Masonry - 2550F Fire Cement Patch for Fireplace Brick Fire Pit Kiln Forge & Pizza Oven Repair**RUTLAND PRODUCTS**$16.86**268 rev2y ago](https://www.amazon.com/dp/B0CZY5JVKY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Concrete Crack Filler 3LB Gray - Heavy Duty Dry Granular Mortar Repair Kit for Driveways Walkways & Patios - DIY Concrete Hole Filler with Quartz Sand Includes Scraper Brush & Gloves**NGBNGB**$25.12**4.4★**▲ 165%**](https://www.amazon.com/dp/B0GLFKYL39) [**DAP Concrete and Mortar Filler and Sealant Gray 10.1 Oz (7079818096)**DAP**$6.63**4.5★**▲ 131%**](https://www.amazon.com/dp/B000H5S09G) [**SAKRETE | Fast Setting Repair Mortar | 3 lb**Sakrete**$16.25**3.9★**▲ 122%**](https://www.amazon.com/dp/B078759JT9) [**Sikaflex Mortar Fix Limestone Polyurethane sealant for Repairing Damaged Mortar Joints and Gaps. Sealing Mortar Cracks 10.1 fl. oz Cartridge (Pack of 1)**SIKA**$7.92**4.3★**▲ 93%**](https://www.amazon.com/dp/B001AQ0CA6) [**SAKRETE | Mortar / Stucco Mix Type S | 10 lb**Sakrete**$18.09**3.7★**▲ 91%**](https://www.amazon.com/dp/B000GF49HO)
**~~View all trending →~~**
## **What buyers say about mortar mix**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent product”*
**Ease Of Use**17%
*“Ease of use”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Efficiency**10%
*“This worked very well to seal some cracks in my stone”*
**Value For Money**6%
*“Its well worth it”*
**Color**5%
*“Colorful”*
**Durability**4%
*“has held up well for 2 years”*
**Maintenance And Repair**3%
*“Works great for small repairs”*
**Texture/Consistency-Overall**2%
*“consistency”*
**Ease Of Cleaning**2%
*“Pro: easy clean up”*
### **What buyers complain about **
**Color**13%
*“white not beige color”*
**Value For Money**10%
*“Overpriced”*
**Functionality-Overall**7%
*“would not come out of tube”*
**Quality-Overall**7%
*“Amazon needs better quality control”*
**Durability**6%
*“Didnt last”*
**Size-Overall**5%
*“The bottle is pretty large”*
**Thickness**4%
*“Too thick to use with a caulk gun”*
**Ease Of Use**4%
*“Cant use”*
**Water Resistance**4%
*“Not waterproof”*
**Leak-Proof**3%
*“the container was already lifted where it seemed to have been leaking”*
### **Top return reasons **
**Color**25%
**Leak-Proof**17%
**Advertised Vs Actual Product**8%
**Size-Overall**7%
**Functionality-Overall**7%
**Value For Money**7%
**Material Quality**5%
**Hard Feel**4%
**Defective Material/Parts**4%
**Maintenance And Repair**3%
## **Common questions**
- **Is mortar mix profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +45.9%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the mortar mix niche?**
- 13 brands and 112 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in mortar mix?**
- Top complaints mined from reviews: Color, Value For Money, Functionality-Overall. The return rate is 1.4%.
- **When does demand for mortar mix peak?**
- Demand peaks in Apr; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the mortar mix niche?**
- Listings span $6.63–$35.70; the average listing price is $18.73 (sweet spot $15–$100). The average incumbent carries 694 reviews — the moat a new listing must climb.
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