---
title: "Moon — $546K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/moon"
last_updated: "2026-08-08T22:52:22.243Z"
locale: en
meta:
description: "Niche score 46/100 · $546K/yr market · 1.3M searches/yr · $30.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $546K/yr market · 1.3M searches/yr · $30.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Moon — $546K/yr Amazon US Niche (2026) - Flapen"
---
# **moon**
**Skip it**
Weak search conversion (1.4%) — this niche doesn't clear our bar today.
Market size 62Growth 24Conversion 17Competition 36Returns 48Price range 85Avg price 95Brand share 60Review moat 24Quality gap 48
**Avg price**
**Incredible****$30.26**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.86–$109.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$546K**
$546K/yr · 1.3M searches
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-2.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,088.15**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, moon is a $546K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct–Dec. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moon market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$757K–$908K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#367**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**25%**
- LOGROTATE31% - BRIGHTWORLD16% - Mind-Glowing8% - GROPINFLY8% - Basic Fun7% - CPLA6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.
45K35KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/moon/trend)
## **Top moon search terms**
- **moon lamp**475K/yr-5.0%1.4% conv. - **moon**381K/yr-2.8%0.2% conv. - **moon light**230K/yr-7.3%1.0% conv. - **moon night light**54K/yr+2.7%1.8% conv. - **brightworld moon lamp galaxy lamp 5.9 inch 16 colors led 3d moon light remote & touch control moon night light gifts for girls boys kids women birthdaywooden base**10K/yr>1,000%0.3% conv. - **moonlight lamp**19K/yr+6.6%0.7% conv. - **lampara de luna**14K/yr-7.3%0.5% conv. - **moon lamp for kids**24K/yr-15.8%3.6% conv. - **moon lamps for adults**29K/yr-47.8%1.1% conv. - **moon lights**15K/yr-32.9%0.1% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/moon/search-terms)
## **Top moon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$55K20%$109K30%$164K40%$218K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Moon Lamp 16 Colors LED Night Light with Remote/Touch Timer/Dimming 4.8in**LOGROTATE**$16.91**4.5★24,029 rev](https://www.amazon.com/dp/B07FDXY48N) [2**BRIGHTWORLD Moon Lamp Galaxy Lamp 5.9 inch 16 Colors LED 3D Moon Light Remote & Touch Control Moon Night Light Gifts for Girls Boys Kids Women BirthdayWooden Base**BRIGHTWORLD**$22.86**4.5★31,677 rev](https://www.amazon.com/dp/B07PY7GLKV) [3**Mind-Glowing 3D Moon Lamp 16 Colors Touch/Remote Control (4.7 inch)**Mind-Glowing**$18.41**4.5★13,621 rev](https://www.amazon.com/dp/B07P13RT14) [4**Uncle Milton Moon in My Room - 12 Light-Up Lunar Phases Remote Control or Automatic STEM Toy Great Gift for Boys & Girls Ages 6+**Basic Fun**$25.55**4.6★3,510 rev](https://www.amazon.com/dp/B071NM2DZB) [5**CPLA Moon Lamp Night Light for Kids Boys Grils Baby Nursery 128LED Colors**CPLA**$16.37**4.5★2,229 rev](https://www.amazon.com/dp/B08XYZMR39)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Moon Lamp Small Table Lamp for Bedroom Dimmable Bedside Table Lamp with 30 Modes Night Light Bedside Lamps for Night Stands Desk Lamp for Living Room Office Dorm Birthday Gifts for Kids Teens**Ehobroc**$11.86**296 rev1y ago](https://www.amazon.com/dp/B0FBLJ75VS) [**Dimmable Moon Wall Lamp Rechargeable Battery Operated Wall Sconce Moon Lights with Remote 3 Color Indoor Wall Mounted Lighting Ceiling Light for Living Bedroom Christmas Birthday Gifts - 12 inch**GMINCO**$60.90**105 rev1y ago](https://www.amazon.com/dp/B0DK3YTTGV) [**Mewkou Wearable Blanket Hoodie for Adult Oversized Sherpa Fleece Blanket Hoodie for Women Men Sun and Moon**Mewkou**$28.82**1,631 rev2y ago](https://www.amazon.com/dp/B0D9QMZF7G) [**Galaxy Projector Night Light for Bedroom 13-in-1 Planetarium Projector**Fussion**$30.63**3,196 rev2y ago](https://www.amazon.com/dp/B0D6W3K8C9) [**ZEKAHOV Half Moon LED Floor Light - Professional Shadow-Free Lamp for Lash Techs Estheticians & Tattoo Artists | Remote Control & Dimmable for Eyelash Extensions Nail Art Home & Office**ZEKAHOV**$51.03**204 rev2y ago](https://www.amazon.com/dp/B0CW318S6M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mewkou Wearable Blanket Hoodie for Adult Oversized Sherpa Fleece Blanket Hoodie for Women Men Sun and Moon**Mewkou**$28.82**4.7★**▲ 299%**](https://www.amazon.com/dp/B0D9QMZF7G) [**GROPINFLY Moon Lamp 6 Inch Sliding Control Moon Light Kids Night Light 16 Colors Moon Night Light with Unique Stand Timing Room Decor Birthday Gifts for Kid Girls Boys Teens Women Friends Lover**GROPINFLY**$12.62**4.4★**▲ 234%**](https://www.amazon.com/dp/B0B9MX1H3J) [**Skylumate QIYIMEILUX Large Moon Wall Sconce Plug in Modern LED Dimmable Wall Light with Remote Control 23.6 inch 31W Black Wall Lamp Indoor Wall Mounted Lighting Ceiling Light for Living Room Bedroom**Skylumate**$109.24**4.6★**▲ 99%**](https://www.amazon.com/dp/B0D12RV5JB) [**Mind-Glowing 3D Moon Lamp 16 Colors Touch/Remote Control (4.7 inch)**Mind-Glowing**$18.41**4.5★**▲ 90%**](https://www.amazon.com/dp/B07P13RT14) [**RUIXINDA Levitating Moon Lamp Magnetic Floating Moon Lamp Spinning Luna Night Light with 3 Color Modes for Home Office Desk Decor Bedroom Unique Lamps Cool Tech Gadgets Gift for Women Kids**RUIXINDA**$73.76**4.3★**▲ 68%**](https://www.amazon.com/dp/B092DFPQT1)
**~~View all trending →~~**
## **What buyers say about moon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**16%
*“It's really bright”*
**Quality-Overall**10%
*“The quality exceeded my expectations, and the black finish looks elegant and stylish”*
**Color**9%
*“Colors are beautiful”*
**Gifting Purpose**9%
*“Cool Gift”*
**Value For Money**7%
*“Great value”*
**Advertised Vs Actual Product**4%
*“As described”*
**Ease Of Use**4%
*“Easy to use”*
**Image/Picture Clarity**4%
*“Good variety of images”*
**Fun/Entertainment Experience**3%
*“Fun for grandkids”*
**Size-Overall**3%
*“The size is perfect as well”*
### **What buyers complain about **
**Quality-Overall**14%
*“Bad quality”*
**Durability**13%
*“broke after just a few uses”*
**Charging**8%
*“Stopped charging; wont work without being plugged in”*
**Size-Overall**7%
*“The cord is short”*
**Brightness/Shine/Glow**5%
*“No brightness control”*
**Image/Picture Clarity**5%
*“Images blurry”*
**Value For Money**4%
*“The price is too high for something so cheap”*
**Advertised Vs Actual Product**3%
*“Complete false advertising”*
**Functionality-Overall**3%
*“it just doesnt work like its supposed to”*
**Color**3%
*“Colors fade after some time”*
### **Top return reasons **
**Size-Overall**15%
**Brightness/Shine/Glow**12%
**Advertised Vs Actual Product**12%
**Functionality-Overall**10%
**Image/Picture Clarity**9%
**Charging**7%
**Quality-Overall**6%
**Defective Material/Parts**6%
**Color**3%
**Value For Money**3%
## **Common questions**
- **Is moon profitable to sell on Amazon United States?**
- The niche generates $546K/yr across 20 tracked products. 90-day search growth is -2.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the moon niche?**
- 17 brands and 33 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in moon?**
- Top complaints mined from reviews: Quality-Overall, Durability, Charging. The return rate is 3.2%.
- **When does demand for moon peak?**
- Demand peaks in Sep–Oct–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the moon niche?**
- Listings span $11.86–$109.24; the average listing price is $30.26 (sweet spot $15–$100). The average incumbent carries 6,088 reviews — the moat a new listing must climb.
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