---
title: "Modern Outdoor Wall Light — $259K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/modern-outdoor-wall-light"
last_updated: "2026-08-08T22:55:58.062Z"
locale: en
meta:
description: "Niche score 43/100 · $259K/yr market · 385K searches/yr · $117.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $259K/yr market · 385K searches/yr · $117.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Modern Outdoor Wall Light — $259K/yr Amazon US Niche (2026) - Flapen"
---
# **modern outdoor wall light**
**Skip it**
High returns (13.4%) — this niche doesn't clear our bar today.
Market size 48Growth 17Conversion 7Competition 63Returns 0Price range 13Avg price 69Brand share 57Review moat 66Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$117.79**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****872.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$259K**
$259K/yr · 385K searches
**Growth**
**Bad****-15.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$39.78–$491.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****13.4%**
return rate — above 5% kills the launch gate
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, modern outdoor wall light is a $259K/yr Amazon United States market (385K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **modern outdoor wall light market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$471K–$589K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#2,190**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **12.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 93%
**Open market**
**24%**
- POOFZY24% - Govee16% - CETELUMA13% - Enbrighten10% - LITSOUL8% - Ecoeve5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.8% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 5.2×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/modern-outdoor-wall-light/trend)
## **Top modern outdoor wall light search terms**
- **led house lights**19K/yr+4.1%0.2% conv. - **roof lights for house**21K/yr-25.1%0.1% conv. - **under eve lights for house exterior**21K/yr-24.0%0.3% conv. - **house lights outdoor all year**60K/yr-54.6%0.4% conv. - **house led lights outdoor**17K/yr+11.3%0.4% conv. - **led lights for house**13K/yr-2.4%0.2% conv. - **outdoor house lights for under the roof**10K/yr-15.0%0.3% conv. - **eve lights for house exterior**17K/yr-26.3%0.5% conv. - **forever lights**24K/yr-24.9%0.2% conv. - **year round outdoor lights**8K/yr+338.3%4.1% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/modern-outdoor-wall-light/search-terms)
## **Top modern outdoor wall light products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$13K10%$26K15%$39K20%$52K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**POOFZY Permanent Outdoor Lights for House 200ft RGB+IC Smart Outdoor Decor 50 Scene Modes App/Remote Control for Christmas V-Day Thanksgiving Daily & Holiday Party Decor**POOFZY**$173.59**4.0★905 rev](https://www.amazon.com/dp/B0DY1GT2M5) [2**Govee Permanent Outdoor Lights 2 100ft RGBIC Outdoor Lights with 100 Modes**Govee**$216.30**4.6★2,953 rev](https://www.amazon.com/dp/B0D14WP9TB) [3**Enbrighten Eternity Permanent Outdoor Lights 100ft 72 Lights Smart**Enbrighten**$177.68**4.6★194 rev](https://www.amazon.com/dp/B0CZY49ZTL) [4**CETELUMA 300FT Permanent Outdoor RGB Lights IP67 Waterproof Smart Eave Lighting with App/Remote Control Eaves Light DIY LED Scenes Modes for House Roof Decor Party (300FT)**CETELUMA**$76.18**3.3★21 rev](https://www.amazon.com/dp/B0H4YK1G33) [5**Ecoeve Permanent Outdoor Lights for House 210ft RGB+IC Lights with 16 Million Colors & 50 Scene Modes App/Remote Control IP67 Waterproof DIY Music Sync for Christmas Holiday & Party Decor**Ecoeve**$149.66**4.2★37 rev](https://www.amazon.com/dp/B0GSFWKMZ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CETELUMA 300FT Permanent Outdoor RGB Lights IP67 Waterproof Smart Eave Lighting with App/Remote Control Eaves Light DIY LED Scenes Modes for House Roof Decor Party (300FT)**CETELUMA**$76.18**21 rev1mo ago](https://www.amazon.com/dp/B0H4YK1G33) [**CETELUMA 300FT Permanent Outdoor RGB Lights IP67 Waterproof Smart Eave Lighting with App/Remote Control Eaves Light DIY LED Scenes Modes for House Roof Decor Christmas Party**CETELUMA**$46.48**30 rev2mo ago](https://www.amazon.com/dp/B0H3BH2M3Q) [**LITSOUL 400FT Permanent Outdoor Lights for House Waterproof Smart RGB Eave LED Lighting with 16 Million Colors IP67 Outdoor Strip Lights for Christmas Halloween Holiday Daily Decorations(400FT)**LITSOUL**$98.58**634 rev2mo ago](https://www.amazon.com/dp/B0H1Q6HJP4) [**POOFZY Permanent Outdoor Lights for House 49ft RGB+IC Smart Outdoor Decor 50 Scene Modes App/Remote Control IP67 Waterproof for Christmas Easter Daily & Holiday Party Decor House Roof Lighting**POOFZY**$58.85**905 rev4mo ago](https://www.amazon.com/dp/B0G5YZGR5Q) [**Ecoeve Permanent Outdoor Lights for House 210ft RGB+IC Lights with 16 Million Colors & 50 Scene Modes App/Remote Control IP67 Waterproof DIY Music Sync for Christmas Holiday & Party Decor**Ecoeve**$149.66**37 rev4mo ago](https://www.amazon.com/dp/B0GSFWKMZ4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LITSOUL 400FT Permanent Outdoor Lights for House Waterproof Smart RGB Eave LED Lighting with 16 Million Colors IP67 Outdoor Strip Lights for Christmas Halloween Holiday Daily Decorations(400FT)**LITSOUL**$98.58**4.6★**▲ 900%**](https://www.amazon.com/dp/B0H1Q6HJP4) [**CETELUMA 300FT Permanent Outdoor RGB Lights IP67 Waterproof Smart Eave Lighting with App/Remote Control Eaves Light DIY LED Scenes Modes for House Roof Decor Christmas Party**CETELUMA**$46.48**4.0★**▲ 900%**](https://www.amazon.com/dp/B0H3BH2M3Q) [**Ecoeve Permanent Outdoor Lights for House 210ft RGB+IC Lights with 16 Million Colors & 50 Scene Modes App/Remote Control IP67 Waterproof DIY Music Sync for Christmas Holiday & Party Decor**Ecoeve**$149.66**4.2★**▲ 896%**](https://www.amazon.com/dp/B0GSFWKMZ4) [**POOFZY Permanent Outdoor Lights for House 49ft RGB+IC Smart Outdoor Decor 50 Scene Modes App/Remote Control IP67 Waterproof for Christmas Easter Daily & Holiday Party Decor House Roof Lighting**POOFZY**$58.85**4.0★**▲ 896%**](https://www.amazon.com/dp/B0G5YZGR5Q) [**CETELUMA 300FT Permanent Outdoor RGB Lights IP67 Waterproof Smart Eave Lighting with App/Remote Control Eaves Light DIY LED Scenes Modes for House Roof Decor Party (300FT)**CETELUMA**$76.18**3.3★**▲ 884%**](https://www.amazon.com/dp/B0H4YK1G33)
**~~View all trending →~~**
## **What buyers say about modern outdoor wall light**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**27%
*“lights are bright”*
**Assembly/Installation**13%
*“Super easy to set up”*
**Quality-Overall**8%
*“Excellent product”*
**Color**8%
*“The colors are beautiful”*
**Value For Money**7%
*“Affordable”*
**Durability**4%
*“the material is pretty durable”*
**Design-Overall**3%
*“The design feels durable”*
**Remote Control**3%
*“The remote control is a nice bonus and works well”*
**Ease Of Use**3%
*“Easy to use”*
**Advertised Vs Actual Product**2%
*“Better than I imagined”*
### **What buyers complain about **
**Durability**28%
*“Not durable”*
**Quality-Overall**9%
*“The quality control should be better”*
**Assembly/Installation**7%
*“didnt have a chance to install them”*
**Functionality-Overall**6%
*“Stop working”*
**Color**6%
*“red went out”*
**Value For Money**5%
*“So expensive for nothing”*
**Bulb Flicker/Dimming/Color**4%
*“Lights have strange flicker”*
**Brightness/Shine/Glow**3%
*“Not even one light works”*
**Adhesion/Stickiness**3%
*“the the adhesive starts falling off”*
**Connectivity-Overall**3%
*“would never connect to app”*
### **Top return reasons **
**Advertised Vs Actual Product**11%
**Functionality-Overall**10%
**Value For Money**10%
**Color**9%
**Bulb Flicker/Dimming/Color**9%
**Defective Material/Parts**8%
**Brightness/Shine/Glow**8%
**Assembly/Installation**6%
**Size-Overall**6%
**Product Condition**5%
## **Common questions**
- **Is modern outdoor wall light profitable to sell on Amazon United States?**
- The niche generates $259K/yr across 27 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is -15.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the modern outdoor wall light niche?**
- 18 brands and 35 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in modern outdoor wall light?**
- Top complaints mined from reviews: Durability, Quality-Overall, Assembly/Installation. The return rate is 13.4% — above our launch gate.
- **When does demand for modern outdoor wall light peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 5.2× the quietest.
- **What does it cost to enter the modern outdoor wall light niche?**
- Listings span $39.78–$491.33; the average listing price is $117.79 (sweet spot $15–$100). The average incumbent carries 873 reviews — the moat a new listing must climb.
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