---
title: "Modern Night Light — $241K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/modern-night-light"
last_updated: "2026-08-08T22:54:34.064Z"
locale: en
meta:
description: "Niche score 38/100 · $241K/yr market · 248K searches/yr · $19.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $241K/yr market · 248K searches/yr · $19.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Modern Night Light — $241K/yr Amazon US Niche (2026) - Flapen"
---
# **modern night light**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 45Growth 22Conversion 59Competition 15Returns 67Price range 76Avg price 85Brand share 0Review moat 38Quality gap 27
**Avg price**
**Great****$19.12**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.16–$39.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$241K**
$241K/yr · 248K searches
**Review moat**
**Okay****2,729.73**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-5.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, modern night light is a $241K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Aug. Verdict: Skip it — 38/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **modern night light market data**
- **Units sold / yr**
- **25K–30K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$478K–$574K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#69**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- L LOHAS LED63% - Aora24% - JandCase6% - TSEXES4% - DORESshop3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 70 weeks — -5.9% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Spike '26Prime Day '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Apr, Aug · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/modern-night-light/trend)
## **Top modern night light search terms**
- **aoralight dimmable night light plug in**58K/yr-19.9%6.7% conv. - **aora night light**39K/yr+23.7%4.1% conv. - **l lohas led night light**23K/yr-5.3%2.8% conv. - **lohas led night light**20K/yr-31.8%2.4% conv. - **aora lights**15K/yr+12.6%4.2% conv. - **aora**16K/yr-3.7%2.7% conv. - **l lohas led night light plug in 2-pack**16K/yr-2.1%5.3% conv. - **l lohas led night light plug in modern night lights plug into wall dusk to dawn sensor soft white 3000k 0-100lm adjustable brightness dimmable night lights for hallway bedroom stairway 2 pack**6K/yr+38.4%0.9% conv. - **aoralight**15K/yr+2.6%4.8% conv. - **lumelle lights**5K/yr-28.0%6.2% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/modern-night-light/search-terms)
## **Top modern night light products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$24K20%$48K30%$72K40%$96K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**L LOHAS LED Night Light Plug in Night Lights Plug into Wall Soft White**L LOHAS LED**$14.41**4.6★9,605 rev](https://www.amazon.com/dp/B0B3XMTRHN) [2**Aora Night Light Plug-in Wall Mount with Dusk to Dawn Sensor Set of 2 Black**Aora**$19.83**4.3★222 rev](https://www.amazon.com/dp/B0DCF2GXXV) [3**L LOHAS LED Night Light Dimmable Night Lights Plug into Wall**L LOHAS LED**$28.02**4.8★1,488 rev](https://www.amazon.com/dp/B0D1TFKRP1) [4**L LOHAS LED Night Light Plug in Night Lights Plug into Wall Soft White**L LOHAS LED**$14.44**4.6★2,636 rev](https://www.amazon.com/dp/B0C7C5NFJ3) [5**JandCase Night Lights Plug into Wall Dimmable Night Light Dusk to Dawn**JandCase**$13.43**4.6★1,507 rev](https://www.amazon.com/dp/B0CXXVKMV8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**L LOHAS LED Night Lights Plug into Wall Pleated Fabric Cover Night Light**L LOHAS LED**$39.65**65 rev6mo ago](https://www.amazon.com/dp/B0FZJ28457) [**L LOHAS LED Night Light Projector Night Lights Plug into Wall Light Sensor**L LOHAS LED**$28.06**300 rev1y ago](https://www.amazon.com/dp/B0DSJ1MLJR) [**DORESshop Night Light Night Lights Plug into Wall Adjustable 3000K**DORESshop**$10.61**2,459 rev1y ago](https://www.amazon.com/dp/B0DHZ4TF77) [**Aora Night Light Plug-in Wall Mount with Dusk to Dawn Sensor Set of 2 Black**Aora**$19.83**222 rev1y ago](https://www.amazon.com/dp/B0DCF2GXXV) [**L LOHAS LED Night Lights Plug into Wall 2 Pack Dusk to Dawn Nightlight**L LOHAS LED**$14.69**1,483 rev2y ago](https://www.amazon.com/dp/B0D3V8BJHF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**L LOHAS LED Night Lights Plug into Wall Pleated Fabric Cover Night Light**L LOHAS LED**$39.65**4.5★**▲ 379%**](https://www.amazon.com/dp/B0FZJ28457) [**DORESshop Night Light Night Lights Plug into Wall Adjustable 3000K**DORESshop**$10.61**4.7★**▲ 117%**](https://www.amazon.com/dp/B0DHZ4TF77) [**TSEXES 4 Pack LED Night Light Plug in 5-300LM Brightness Adjustable**TSEXES**$20.02**4.5★**▲ 78%**](https://www.amazon.com/dp/B0D5HG8HK7) [**Aora Night Light Plug-in Wall Mount with Dusk to Dawn Sensor Set of 2 Black**Aora**$19.83**4.3★**▲ 52%**](https://www.amazon.com/dp/B0DCF2GXXV) [**L LOHAS LED Night Light Dimmable Night Lights Plug into Wall**L LOHAS LED**$28.02**4.8★**▲ 14%**](https://www.amazon.com/dp/B0D1TFKRP1)
**~~View all trending →~~**
## **What buyers say about modern night light**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**48%
*“Bright light”*
**Night Vision**7%
*“Great night lighting”*
**Quality-Overall**7%
*“Excellent product”*
**Value For Money**6%
*“GREAT PRICE”*
**Design-Overall**4%
*“Good construction”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Use**3%
*“Easy to use”*
**Shape/Style**3%
*“I like the shape”*
**Efficiency**2%
*“energy efficient”*
**Color**2%
*“this light color”*
### **What buyers complain about **
**Brightness/Shine/Glow**18%
*“Very dim”*
**Functionality-Overall**16%
*“Not functional”*
**Durability**11%
*“Broke after a few months”*
**Size-Overall**7%
*“SUPER small”*
**Quality-Overall**6%
*“is low quality”*
**Bulb Flicker/Dimming/Color**5%
*“It just flickers”*
**Advertised Vs Actual Product**4%
*“Not as described”*
**Value For Money**3%
*“bit overpriced”*
**Defective Material/Parts**2%
*“unfortunately one of them is defective”*
**Material Quality**2%
*“very cheap material”*
### **Top return reasons **
**Brightness/Shine/Glow**34%
**Size-Overall**14%
**Functionality-Overall**10%
**Bulb Flicker/Dimming/Color**8%
**Advertised Vs Actual Product**8%
**Color**7%
**Defective Material/Parts**3%
**Value For Money**3%
**Compatibility-Overall**2%
**Quality-Overall**2%
## **Common questions**
- **Is modern night light profitable to sell on Amazon United States?**
- The niche generates $241K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the modern night light niche?**
- 5 brands and 7 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in modern night light?**
- Top complaints mined from reviews: Brightness/Shine/Glow, Functionality-Overall, Durability. The return rate is 2.3%.
- **When does demand for modern night light peak?**
- Demand peaks in Apr–Aug; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the modern night light niche?**
- Listings span $7.16–$39.65; the average listing price is $19.12 (sweet spot $15–$100). The average incumbent carries 2,730 reviews — the moat a new listing must climb.
## **Related niches in Tools & Home Improvement**
- 73 [**solar outdoor lights**](https://flapen.com/research/us/tools-home-improvement/solar-outdoor-lights)$30.2M/yr+39.8%**Launch it**- 73 [**shower lamp**](https://flapen.com/research/us/tools-home-improvement/shower-lamp)$2.8M/yr+30.2%**Launch it**- 73 [**solar flowers**](https://flapen.com/research/us/tools-home-improvement/solar-flowers)$607K/yr+52.0%**Worth a look**- 73 [**american flag lights**](https://flapen.com/research/us/tools-home-improvement/american-flag-lights)$465K/yr+736.5%**Worth a look**- 73 [**solar fairy lights**](https://flapen.com/research/us/tools-home-improvement/solar-fairy-lights)$3.5M/yr+64.6%**Launch it**- 73 [**solar watering can with cascading lights**](https://flapen.com/research/us/tools-home-improvement/solar-watering-can-with-cascading-lights)$304K/yr+124.3%**Worth a look**[**All Tools & Home Improvement niches **](https://flapen.com/research/us/tools-home-improvement)